Rock the Status Quo

DECEMBER 1, 2016

The Trick? Facebook Preferred Audience. In social media, sometimes the tiniest of tweaks can make an incredible difference. When it comes to Facebook pages, taking just a few minutes to set up “ preferred audiences ” is one of those things that can truly raise the bar on results for local businesses. Here’s why. Facebook tries to deliver relevant content, tailoring the feed of each user to see more of what they like, and less of what they aren’t interested in.

Facebook 175

Facebook Banking Retail Local 175

Ronn Torossian

DECEMBER 1, 2016

Toyota recently announced a massive recall on its popular Sienna minivan. About 700,000 units are being recalled due to a defect that allows the sliding doors to open while the vehicle is in motion. At this point, the recall announcement does not include any information about whether or not anyone has been injured due to this defect, nor how the company learned of the issue.

Report 163

Report Blogging Company Crisis 163

Communications Conversations

DECEMBER 1, 2016

Yep, Ava Beilke is a millennial. But, she doesn’t act the part (at least, not according to stereotypes). In fact, I believe I’ve heard Ava say “I’m a grandma trapped in a millennial’s body” the last time I saw her at a Talking Points event in September. Ava is being sarcastic, but the reality is she is a hard worker, she doesn’t seek out accolades and she’s not a serial job-hopper.

Public Affairs 109

Public Affairs Social Media Employee Hotels 109

Rock the Status Quo

DECEMBER 1, 2016

The Trick? Facebook Preferred Audience. In social media, sometimes the tiniest of tweaks can make an incredible difference. When it comes to Facebook pages, taking just a few minutes to set up “ preferred audiences ” is one of those things that can truly raise the bar on results for local businesses. Here’s why. Facebook tries to deliver relevant content, tailoring the feed of each user to see more of what they like, and less of what they aren’t interested in.

Facebook 100

Facebook Banking Retail Local 100

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

ISEBOX

DECEMBER 1, 2016

Read Time: 3 minutes. Dr. Bill is having a rough day. A flu outbreak at the local elementary school has driven several walk-in patients through his office door, forcing his scheduled appointments to run 90 minutes late. One delayed visit is with Little Johnny, who has been diagnosed with Attention Deficit Disorder, but hasn’t found success with his existing medication.

Pharmaceuticals 85

Pharmaceuticals Communications Infographics Mobile 85

prTini

DECEMBER 1, 2016

When I brought on Geben’s first employees—a tiny team gathered around my dining room table—everything was new. Every process had to be created for the first time. We had to figure things out as we went along. Sometimes, it felt a little like that saying … the blind leading the blind. Being involved in a startup like that—even as an employee—requires some amount of entrepreneurial spirit.

Employee 47

Employee Interviews Meeting Training 47