PR – a Great Value in a Recession?
MARCH 24, 2023
Some emails hit my inbox this week that lifted my mood, with news about the value of PR in a recession. One was from an old friend and Fusion PR partner, Drew Neiser , CEO and founder of Renegade Marketing. He hosts CMO Huddles , a forum for B2B CMOs. The title of their recent newsletter – The Need to be Newsworthy -caught my attention. It began: The unpredictability of PR especially for demand generation has pushed it down the B2B marketer’s priority list.
Let's personalize your content