Sun.Oct 09, 2022

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Easy Ways to Track Media Coverage for Your Brand

PRT Submitted Articles

Staying on top of story placements is essential for PR pros. Here are a few of our favorite free & easy options for tracking media coverage.

Media 246
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An important media-response aspect during a PR crisis is underused: Common sense

Agility PR Solutions

Too often a very important aspect of responding to the media during a PR crisis is underused—common sense. This article lists some of the common-sense tactics that I have used when responding to the media during crises. They have always worked for me. If there is one important PR lesson learned from the disaster-rich crops […]. The post An important media-response aspect during a PR crisis is underused: Common sense appeared first on Agility PR Solutions.

Crisis 154
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2022 AP Stylebook Updates: What PR Pros Need to Know - Scooter Media

PRT Submitted Articles

The 2022 AP Stylebook updates include guidance on inclusive storytelling that all PR pros can benefit from. Here's what you need to know.

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Strategic planning for creative agencies

Wadds Inc.

A new Wadds Inc. tool supports business planning for creative agencies. The UK is heading into one of its most testing times in recent history. The effects of the COVID-19 pandemic, war in Ukraine, rising energy prices, climate crisis, an overheated talent market, and cost of living crisis are just some of the big issues facing business. The situation has been exacerbated by a change of political leadership and monarchy, global trade wars, and an impending recession.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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7 Tips on Getting Earned Media

PRT Submitted Articles

You've written a great story. Here's how to get it placed.

Media 266

More Trending

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Taking Care of Toxic: An (Unconventional) Leader's Guide

PRT Submitted Articles

I spend a lot of time writing and speaking about leadership. Not because I'm an expert, but because I've been in management long enough to continuously learn from my mistakes, not make them again, and teach others how to do better.

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B2B software firms prioritizing existing customer revenue goals over net new sales

Agility PR Solutions

New industry-first research from tech marketing agency Alloy indicates that tech companies are now prioritizing the customer lifecycle over the sales funnel—signaling a shift that could fundamentally reshape B2B sales and marketing departments worldwide. The firm’s annual tech marketing data report, State of the Modern Customer Journey reports that 73 percent of B2B software companies […].

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Why Strong Communication is Critical to Nonprofit efforts

PRT Submitted Articles

We need mission-driven organizations. We need our mission-driven sector. Mission-driven organizations provide care, intervention, enrichment, inspiration, and critical resources to every community. You or someone you love has been impacted by organizations working to make their community better, solve an intractable problem, and build momentum towards a bigger future.

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Understanding the sustainable traveler—and identifying opportunities for the industry

Agility PR Solutions

Across the globe, sustainable travel as a concept and practice has moved from the back of travelers’ minds to claim a dominant position in the decision-making process. New research from travel service provider Trip.com Group sheds light on the increased acceptance of sustainable travel and its implications for the travel industry and the wider world. […].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How Has COVID-19 Changed Communications?

PRT Submitted Articles

COVID-19 has changed everything – from the way we interact, to how often we leave our homes, to the future of work and life balance. Grappling with the pandemic has also changed how we do and how we should communicate. For the first time for many of us in our professional lives, we got an up close and personal take on the lives of our colleagues. Screaming children in the background of Zoom calls, barking dogs interrupting conference calls, pajamas galore!

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Mending the Culture Gap: New Fleishman report explores how to bridge society’s divisions

Agility PR Solutions

Eye-opening new research from comms giant FleishmanHillard reveals that brands are finding themselves paralyzed in a landscape driven apart by culture wars, and businesses must be braver in bridging these issues to stay culturally relevant without losing authenticity to consumers. The firm’s latest study, Authentic Insights: The Culture Gap, Introducing Gen D, in partnership with Columbia University’s Kai D. […].

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Should Consumers Smile at Guerrilla Marketing?

Mindful Marketing

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Millions of baseball fans were recently watching televised games when they were unexpectedly hit by a pitch! An errant slider didn’t fly through their screens; rather, they were beaned by a very unconventional advertising curve.

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TV bosses see Bradley Walsh as ‘new Phillip Schofield’ as Chase host is loved by viewers

Mark My Words

The Mirror The Chase host Bradley Walsh may be about to pass ITV golden boy Phillip Schofield in popularity. Versatile Bradley, 62, is a huge hit with viewers which makes him an attractive target for advertisers, especially following Phil’s recent fall from grace. This Morning hosts Phil and Holly Willoughby faced widespread fury and calls for them to be fired after they were accused of queue-jumping to see the Queen lying in state last month.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.