Cision
JULY 11, 2017
A strong media monitoring strategy is essential to any effective PR program. Not only can it reveal key information such as competitor intel and audience demographics, it can also help steer you in the right direction when it comes to future outreach efforts. The first step is choosing the right monitoring software, and it’s important to consider which features will be most crucial to your organization’s needs.
Presspage
JULY 11, 2017
Pity, Fear and Catharsis. According to Aristotle, a story must have pity, fear and catharsis. These are the basic elements to a compelling story. The main lesson in this is to keep your focus on the audience, and not on your characters, plot, or yourself as a writer. The concepts Aristotle mentions are chronological. When creating a piece of content such as a blog post or a video, you are creating content to entertain your audience.
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Communications Conversations
JULY 11, 2017
Influencer marketing. So hot right now. In fact, influencer marketing has been hot for a while now. And, I see no end in sight as brands find new and interesting ways to partner and work with influencers ( including agencies using influencers as creatives ). But, if you’ve headed up an influencer marketing campaign yourself, you know there’s one area of the work that’s especially tedious, and even painful: Researching and identifying the right influencers for your campaign.
Stern + Associates
JULY 11, 2017
Too much time, energy and resources are spent on content that’s never read. Learn how to boost your results and amplify your impact. The post How to Get More Mileage from the Marketing Content You Create appeared first on Stern Strategy Group.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Critical Mention
JULY 11, 2017
We hope you’re having a relaxing summer and that things have slowed down just enough in your corner of the PR world for you to take a deep breath. But if you expect any “break in the action” to be short-lived — and we know you do — we’d like to offer a few tips on dealing with stress when it rears its ugly head again. Demanding clients, 12-hour workdays and an 8 AM deadline to compile coverage reports; it’s enough to make your head spin.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Solo PR Pro
JULY 11, 2017
Brad Shorr. This is a guest post by Brad Shorr, Director of Content Strategy at Straight North , an Internet marketing agency in Chicago that provides SEO, PPC and web design services. With more than 25 years of sales and marketing experience, Brad has been featured in leading online publications including Entrepreneur, American Marketing Association and Forbes. .
Stephen Waddington
JULY 11, 2017
European researchers have spotlighted challenges facing public relations agencies and teams in the eleventh edition of the European Communications Monitor. The European Communication Monitor (ECM) is a rare example of excellence between communication theory and practice. The ECM 2017 survey is based on responses from 3,387 communication professionals in 50 countries.
Sword and the Script
JULY 11, 2017
The Harvard Business Review (HBR) published a piece describing the modern challenge for CMOs and why these marketing leaders tend to not last but a few years in such roles. The authors say many CMOs are “limited mostly to marketing communications” and have “limited influence over” products and pricing, among other business factors. The piece goes on to describe the mismatch between expectations and responsibilities of senior marketers, which boil down to this: “Typically, CMOs aren’t given enou
PR 20/20
JULY 11, 2017
Goal-oriented marketers aim to produce top-notch results that prove their efforts are worth it. Take content creation: We want to produce the most effective assets, reach the right audiences, and in turn, gain more website visitors, obtain leads and boost our site’s rank. But, while a good content asset is useful, what if you aren’t reaching the right audiences?
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
PR News
JULY 11, 2017
It’s far from certain that the most-talked-about meeting at Trump Tower – Donald Trump Jr.’s sit-down with a Russian lawyer June 9, 2016 – will amount to anything more than a rattling good story. It was promised that the Russian lawyer, Natalia Veselnitskaya, now allegedly linked to the Kremlin, could provide damaging information to the… Continued.
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