Fri.May 26, 2017

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Behind the Headlines with Meredith Lejeune

Cision

With more than ten years of experience, Meredith Lejeune is both a leader and an asset to the PR industry. With multiple professional accomplishments including serving as the Secretary of the Black Public Relations Society of Atlanta, working on the board of directors for the National Association of Black Journalists and earning the 2010 Rising Star Award from the Hampton Roads chapter of PRSA, Meredith brings a variety of experiences and credentials to the table.

Analytics 227
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Detroit's bouncing back

Steve Barrett on PR

People are returning to the Motor City in droves as it reinvents itself as a hotchpotch of arts, culture, restaurants, newly thriving inner city, and affordable place to build a life and a career.

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3 Powerful Ways to Link Your Business to a Social Cause

Cision

Businesses of all sizes have a lot to gain from pairing their operations with a social cause. Many companies are going out of their ways to affiliate themselves with established charities or prevalent issues to help their marketing efforts. This concept is called cause marketing. Not only is it a phenomenal way to network, but it’s also a great way to show consumers where your values lie and build a strong following.

Community 150
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When will the likes of Walkers learn that people do not love brands? (Drum)

Mark My Words

The hijacking of Walkers’ Champions League promo – which asked fans to tweet selfies to be included alongside Gary Lineker – begs the question: how did no one see that coming? As ever in new media land, the idea would have gone through countless planning sessions and stress tests. Each time bearded Dalstonian (apologies) creatives no doubt slapped themselves on the back.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Infographic: Where Institutional Investors Read News and Earnings Releases

Cision

With last week’s Question 3 of the 2017 Shareholder Communications 365 Study, we learned that 95% of institutional investors visit your investor relations website as part of their initial due diligence prior taking (or not taking) a position. This clearly indicates, as stated in the IR magazine article – Investors visit IR websites for content, not data, finds survey – that the IR website is “…a de rigueur tool that investors expect to find.”.

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Where Do Institutional Investors Read News and Earnings Releases?

Beyond PR

With last week’s Question 3 of the 2017 Shareholder Communications 365 Study, we learned that 95% of institutional investors visit your investor relations website as part of their initial due diligence prior taking (or not taking) a position. This clearly indicates, as stated in the IR magazine article – Investors visit IR websites for content, not data, finds survey – that the IR website is “…a de rigueur tool that investors expect to find.”.

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PR at a Half Marathon Pace

HMA Public Relations

Bre ran in the Chicago Spring Half Marathon this past weekend and found a true relation to PR. What was it? You'll have to read to find out! [Click below for more]. The post PR at a Half Marathon Pace appeared first on HMA Public Relations.

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A Pocket Square Is Not Your Reputation

David PR Group

Great location, beautiful offices and a CEO who wears designer suits, ties that pop and impeccably folded pocket squares. Too bad the company can’t find a qualified office manager because online review site Glassdoor says the dapper executive’s business only rates one and a half stars. I heard yet another online reputation horror story this week as a business struggles to find new talent because online reviews suggest the company is not great place to work.

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Researchers

Greenbanana PR

Mind the PR Gap is a new initiative that aims to bring together research and practice in the field of public relations. It is open to PR practitioners, academics, researchers and students. As I’m involved with the event taking place on Wednesday 12 July 2017 at Birmingham City University, this post is partly promotional. With … Continue reading Researchers.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Should Hillary Clinton Rebrand?

The Stalwart Blog

The short answer is no, even if the reasons are more complicated than that. First, let’s reset. The past few months have been, shall we say, exciting for the former U.S. Secretary of State since her surprising loss in the 2016 Presidential Race. Most individuals in her position quietly fade from the limelight, at least for an extended period. Take Mitt Romney as an example.