ImPRessions - Crenshaw Communications

FEBRUARY 2, 2022

As a PR agency team , we know that media interviews help build connections between a reporter and a client company. Even if the conversation doesn’t result in immediate coverage, showcasing expertise often yields future opportunities. In other words, as long as it’s a productive conversation, we’ve already scored a win. But how to ensure the interview goes well?

Interviews 308

Interviews Media Retail Course 308

Onclusive

FEBRUARY 2, 2022

Welcome back to our blog series about building a perfect pitch and nurturing your media relationships! This article is all about best practices for pitching—based on our customers’ collective experience and wisdom. As we mentioned last week, the key to creating a relevant and compelling pitch is knowing your audience. Ultimately, understanding your readers will help both you and the media to deliver the content people want to consume.

Pitching 195

Pitching Data Technology Storytelling 195

Agility PR Solutions

FEBRUARY 2, 2022

New research from New York Women in Communications (NYWICI) exposes the disruption the pandemic is inflicting on the communications industry. Findings show that women in the industry were twice as likely as the general population to have lost their jobs, gotten furloughed or suffered a pay reduction during the pandemic. Plus, 23 percent indicated they […].

Communications 169

Communications Industry Publicity 169

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. Buying a publication can be a faster path to developing an audience than building one organically. It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. Case in point? In 2010, Vocus acquired the Help a Reporter.

SEO 128

SEO Content Marketing Marketing Software 128

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

FEBRUARY 2, 2022

The field of public relations is ever-changing with the scope of responsibilities, and the demands placed upon PR professionals having evolved dramatically through the years. What has remained constant throughout are the benefits that can be derived from a solid media relations program as a way to help tell an organization’s story in a memorable, […].

Media 161

Media Media Relations Publicity 161

Agility PR Solutions

FEBRUARY 2, 2022

These days, many companies in the B2B industry are facing a lot of marketing challenges, which makes it difficult for them to cut through the crowded market and generate results. In all of their promotional efforts, they have to focus on connecting with new consumers, expanding their reach, and building relationships with consumers that are […].

Storytelling 91

Storytelling B2B Marketing Consumer 91

Reputation Us

FEBRUARY 2, 2022

Spotify has been a respected audio streaming and media services provider since 2006. Recently, the Swedish company entered into the world of podcasts with a bright future to diversify its offerings and enjoy a long, steady growth into multimedia. And then the cruel world of reality set in this year…controversy. Spotify originally went all-in on signing the famous (now infamous) Joe Rogan as its marquee podcaster for his show, “The Joe Rogan Experience.” Things were seemingly go

YouTube 78

YouTube Reputation Facebook Twitter 78

HMA Public Relations

FEBRUARY 2, 2022

With an estimated 2.9 billion monthly active users, Facebook provides brands the opportunity to grow their business with a wide variety of tools. Learn more in this week's episode of #CSOM with Abbie Fink and Dr. Adrian McIntyre.

Facebook 69

Facebook Brand Branding How To 69

Axia PR

FEBRUARY 2, 2022

Companies have news that consumers aren’t going to like. Not all news a company shares will be perceived as positive or beneficial to the target audiences. Consumers will consider some news, such as closing a location, laying off employees, discontinuing a product, a supply chain or shipping delay, or increased prices, to be bad news. This type of news happens at times.

Employee 62

Employee Consumer Company Media 62

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Mark My Words

FEBRUARY 2, 2022

Brewdog’s downfall has been a long time coming. And BBC’s Disclosure exposé ensured that, even if the business continues to go from strength to strength, the reputation of its founders as freewheeling punks with progressive hearts of gold is dead. The problem is that in self-defining as renegade rulebreakers while also peddling the mantra that ‘everything is marketing’, James Watt and Martin Dickie overlooked the fact that marketing, PR and communications have sets of unwritten but utterly intri

Reputation 60

Reputation Government Corporate Ethics 60

Reputation Specialist Michael Toebe

FEBRUARY 2, 2022

Whoopi Goldberg of “The View”. Whoopi Goldberg thought she was just speaking facts on national television when she communicated. She recognized she was upset yet didn’t know that her words were angry and going to get her into trouble, resulting in punishment. Goldberg, one of the hosts on “The View” said that the Holocaust was about “man’s inhumanity to man” and “not about race,” adding, “But these are two white groups of people.

Communications 52

Communications Television Groups Corporate 52

Practical Law Construction

FEBRUARY 2, 2022

The issue of whether a parent company guarantee (PCG) creates a secondary liability (as opposed to a primary obligation) has been taxing the courts again. Reminder: a true “guarantee” is only ever a secondary obligation, governed by the legal doctrine of surety. It is very different from a primary obligation that arises where an indemnity is provided by one party to hold another party harmless in respect of a loss it might suffer as a consequence of a particular event.

Company 52

Company Construction Government Blogging 52

Maxim Behar

FEBRUARY 2, 2022

Maxim Behar is a visionary in many fields, has always been up to date with new developments, and is different in that he sometimes sets the trend himself, changing the way we think and communicate. He shares the secrets of his success and the creative tools he uses along the way in an interview - part of the project of the Daily Newspaper 24 Chasa and TREND Magazine called "Men who set the TREND".

Newspapers 52

Newspapers Trends Ethics Journalism 52

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer