Tue.Sep 06, 2022

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5 Reasons Not To Cut PR In A Recession

ImPRessions - Crenshaw Communications

As any ad or PR agency knows, our budgets are vulnerable when the economy turns soft. Already, Facebook parent company Meta has warned of an advertising slowdown. Broadcast outlets and publishers also report headwinds , though the views are mixed. On the bright side, a Muck Rack study shows PR expenditures may rise in some sectors, including travel and energy.

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A shifting power dynamic puts influencers at the center of brand-consumer relationships

Agility PR Solutions

Newly released research on the rapidly evolving brand-influencer dynamic from partnership management platform impact.com, in partnership with marketing intelligence company WARC, shows the disparity and alignment of perceptions of marketers and influencers, and offers guidance on how better alignment can lead to more effective and valuable partnerships.

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ICON 2022 Preview: BBC Journalist Katty Kay on the Importance of Confidence for Women and Girls


Register now for ICON 2022, featuring top-notch thought leaders, breakout sessions and networking opportunities. The Saver Rate ends on Sept. 16. During her 30-year career, award-winning journalist Katty Kay has reported on the biggest stories of the day from around the globe for the BBC. She also used her skills as a reporter to travel to the frontiers of neuroscience as the co-author of four New York Times bestselling books about the importance of confidence for women and girls.

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How to use Instagram videos effectively on your business’s page

Agility PR Solutions

Instagram is one of the most popular social media platforms, with around one billion monthly active users. The visual-centric nature of the platform makes it perfect for companies that want to showcase their products or services creatively. With the addition of Reels, Instagram Stories, and IGTV, businesses now have even more options for using video […].

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Can Businesses Meet Increasing Consumer Expectations?

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

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The Ultimate Guide to PR Campaign Reports (w/ Example and Template)


PR Reports are crucial part of every PR specialist's job. We've provided an extensive example and two templates that you can use by yourself. The post The Ultimate Guide to PR Campaign Reports (w/ Example and Template) appeared first on Prowly Magazine.

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More Trending

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Why No One is Teaching You How to Manage Your Money

Inbound PR

I have a confession to make. For the last few years, I've been very interested in the topic of personal finances. My husband and I have dug so deep into it - reading books and blogs, listening to podcasts, webinars and YouTube videos, and speaking to friends and family. We've done this because we wanted to get better at managing our money and making sound financial decisions for the future to be able to enjoy life even more.

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Coffee with a Journalist: Ben Bergman, Insider


Today’s guest on Coffee with a Journalist is Ben Bergman from Insider. Ben is a senior correspondent at Insider covering venture capital and startups. Click below to follow Ben Bergman on Twitter and LinkedIn. During the episode, Ben talks about why he’s working with familiar sources, the correlation between subject lines and headlines, advice for tying your pitch to recent stories, and more.

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10 Powerful Tools to Unlock the Potential of your PR campaigns [2022]

PReview: A Blog by NewsVoir

Technology changes the way we live each day, and it changes the way we do business even more. The process of implementation of new technologies in business is inherent to corporate innovation. If done wisely, it can improve the existing business and provide a plethora of opportunities for growth. In the age of an ever-growing […]. The post 10 Powerful Tools to Unlock the Potential of your PR campaigns [2022] appeared first on PReview: Blog for PR, Digital Marketing and Media Professionals

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2023 Public Relations and Crisis Mitigation Planning: Turning Hindsight Into Foresight

Reputation Us

Among many things the pandemic made clear, we learned few companies were sufficiently prepared to manage a crisis—a key time when your reputation can take a hit. In the Global Crisis Survey 2021 conducted by the notable advisory firm PricewaterhouseCoopers, 95 percent of business leaders reported that their crisis management capabilities needed improvement.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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PR lessons learned from the Justice Department’s search of Mar-a-Lago

Agility PR Solutions

For decades I’ve been telling PR agency people that they can learn a lot about media relations by paying close attention to the political scene. Why do I know that is true? Because my first job in our business was with a political PR firm, where I worked on local, statewide and presidential campaigns. The owner of […]. The post PR lessons learned from the Justice Department’s search of Mar-a-Lago appeared first on Agility PR Solutions.

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Check the Calendar

HMA Public Relations

Even the big boys like the MLB and the NFL have to take into account what else is going on when they hold their games. Read more on the importance of checking the calendar in this post from Scott Hanson.

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Corporate communications with Matt Hurst of Nielsen

Axia PR

In this episode, Matt Hurst, VP of Nielsen Communications, joins host Jason Mudd to discuss corporate communications. Tune in to learn more about Andy Jassy’s three-hour-long keynote speech, working with busy executives, how to produce meaningful keynote speeches, tips on crisis communications, and much more!

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Financial Strategies to Help Your Business Weather Economic Uncertainty

Solo PR Pro

As solo business owners, it’s easy to get so focused on working in your business that you forget to take the time to work on your business — which includes making smart choices about finances. As the nation faces inflation, stock market swings and other economic uncertainties, it’s more important than ever for solo PR pros to have an understanding of the financial factors that affect them both professionally and personally.

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What Consumers Are Saying About ESG – And What That Means for Your Business

A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.

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Construction contracts and disputes survey reveals “traditional” industry

Practical Law Construction

Have you had chance to read RIBA’s Construction Contracts and Law Report 2022 , which was published at the end of July? If not, I’d recommend taking a peek. It contains some interesting stuff, a snapshot of the state of our industry as we emerged from a post-Brexit, post-COVID world. It also has a great cover (I’ve always been rather fond of Selfridges’ “bubble wrap” flagship store in Birmingham).