Sun.Nov 21, 2021

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Mastering audience targeting: 5 tips to help you get it right

Agility PR Solutions

Audience targeting is the segmentation of prospective and existing customers based on various data points. The technique is mostly used to enhance digital ads. However, the benefits of proper audience targeting go well beyond serving personalized ads. It can also help you deliver more value to your customers, build stronger customer relations, etc. So, in […].

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Thanking Employees for Giving

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Even during a pandemic, there’s much for which to be thankful. Most organizations are grateful they’ve weathered the economic turmoil; at the same time, they also should be showing gratitude to the stakeholder group that has become increasingly important to them: their employees.

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The changing PR landscape: 4 ways to address today’s challenges

Agility PR Solutions

The public relations industry is growing and expanding to include new structures. It is also becoming more diverse. Since it is dynamic, it should adapt to meet new circumstances and demands. PR depends on delivery channels, and as these channels change, so will the industry. The pandemic has also fundamentally changed the media landscape and […].

Meeting 169
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ICCO Global Summit 2021 shows PR industry bouncing back

Stuart Bruce

Last week I spent two days at the ICCO Global Summit 2021 in London. It was the first in-person PR and communications industry conference I’ve … © Stuart Bruce - ICCO Global Summit 2021 shows PR industry bouncing back was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Digital transformation for public relations, communications and corporate affairs.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Brand voice is coming of age, but marketers say stress over customer engagement is increasing

Agility PR Solutions

Communicators have increased their prioritization of brand language to enhance cross-channel customer engagement, but new research from brand language optimization firm Phrasee reveals growing stress over creating high-quality content amidst constant change. The new survey targeting enterprise marketers, with data and insights platform Dynata, also indicates an increasing appetite for, and faith in, new technologies including artificial intelligence to […].

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2021 consumer expectations are shifting—and opportunities for innovation abound

Agility PR Solutions

With a post-pandemic retail environment looming, and a critical holiday shopping season in full swing, brands and marketers continue to struggle to understand the “new normal” consumer. New research from consulting firm CapTech Ventures sheds light on today’s enigmatic shoppers with new insights into how consumer purchasing behaviors, perceptions, and needs have evolved in 2021. […].

Consumer 146