Sun.Nov 21, 2021

The changing PR landscape: 4 ways to address today’s challenges

Agility PR Solutions

The public relations industry is growing and expanding to include new structures. It is also becoming more diverse. Since it is dynamic, it should adapt to meet new circumstances and demands. PR depends on delivery channels, and as these channels change, so will the industry.

PR Daily will recognize the Communicators of the Year and 30 Under 30

PR Daily

Does your name, your team’s name or a colleague’s or client’s name belong on this list? Enter by Dec. The post PR Daily will recognize the Communicators of the Year and 30 Under 30 appeared first on PR Daily. PR Daily Awards Uncategorized

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Mastering audience targeting: 5 tips to help you get it right

Agility PR Solutions

Audience targeting is the segmentation of prospective and existing customers based on various data points. The technique is mostly used to enhance digital ads. However, the benefits of proper audience targeting go well beyond serving personalized ads.

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ICCO Global Summit 2021 shows PR industry bouncing back

Stuart Bruce

Last week I spent two days at the ICCO Global Summit 2021 in London.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

Brand voice is coming of age, but marketers say stress over customer engagement is increasing

Agility PR Solutions

Communicators have increased their prioritization of brand language to enhance cross-channel customer engagement, but new research from brand language optimization firm Phrasee reveals growing stress over creating high-quality content amidst constant change.

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2021 consumer expectations are shifting—and opportunities for innovation abound

Agility PR Solutions

With a post-pandemic retail environment looming, and a critical holiday shopping season in full swing, brands and marketers continue to struggle to understand the “new normal” consumer.

Thanking Employees for Giving

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Even during a pandemic, there’s much for which to be thankful.