Thu.Jan 30, 2020

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8 Judges Share Their Secrets This PR Awards Season

The Resolution Blog

PR awards offer so many benefits: they are brilliant for publicity, open up new networking opportunities, and of course provide valuable endorsement and recognition. What’s not to like? Reputation is important in the PR world, so of course you want to get a few wins under your belt. But writing up award entries can be expensive and […]. The post 8 Judges Share Their Secrets This PR Awards Season appeared first on PR Resolution — by CoverageBook.

Course 156
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Health & Wellness Brands Demonstrating Modern Marketing

5W PR

The importance of health and well-being, both physical and mental, seems to be at the forefront of conversation on social media and in the news. However, 5W’s 2020 Consumer Culture Report revealed 68% of Millennials would rather save their money when it comes to investing in the industry. Is it possible health and wellness brands are missing the mark on messaging to this generation?

Brand 157
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UK Media Moves including Daily Star Online, The ENGLISH HOME, HR Magazine and more

Cision

The ENGLISH HOME appoints Samantha Scott-Jeffries as Editor, Beau Jackson joins HR Magazine as Deputy Editor, and Sophie Roberts is Lifestyle & Travel Editor at Daily Star Online.

Travel 120
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9 (realistic) social media trends for 2020

Communications Conversations

For the last few years, I’ve been developing a “Social Media Trends” presentation in January that I’ve now given more than 20 times. While I don’t proclaim to be a trend-spotter, I do keep up with social media trends each week–mostly because I have to! For this blog. For the Talking Points Podcast. For my class at the University of St.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Calendar of Upcoming 2020 Presidential Election Events

Cision

Covering the election or planning other stories around it? We’ve compiled a list of key 2020 election event dates that are expected to dominate news cycles through June.

Blogging 120

More Trending

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Wuhan coronavirus: Trends and considerations for communicating during public health threats

Shift Communications

A version of this post originally appeared on the NATIONAL Public Relations blog , an AVENIR GLOBAL company. . With the first cases of the Wuhan coronavirus confirmed in Canada and the number of presumed cases increasing daily, there is growing concern about what the virus—and its impact—means for Canadians. For communicators, managing the razor-thin line between sharing important details and inciting widespread panic requires a delicate balance.

Trends 127
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Targeting U.S. Hispanics—what this influential audience wants from brands and content

Agility PR Solutions

Hispanics in the U.S. have emerged as one of the most powerful and influential consumer sectors for brand PR and marketing—but communicators are dropping the ball when it comes to engaging this group. New research from Hispanic-focused advertising firm H Code provides new insights for brand communicators on the preferences and habits of Hispanic consumers […].

Brand 120
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Media Moves at The Wall Street Journal & GQ, Crain's Detroit Business Announces a Reporter Beat Change.

Cision

Orla McCaffrey joins The Journal, Chris Cohen is tapped by GQ, Annalise Frank of Crain’s Detroit Business shifts beats and much more.

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What can marketers buy for the price of one Super Bowl ad?

Agility PR Solutions

This Sunday, the Kansas City Chiefs will square off against the San Francisco 49ers in Super Bowl LIV; anticipated to be one of the most entertaining sporting events of the year brought to you by gunslinging quarterbacks Patrick Mahomes and Jimmy Garoppolo. Thanks to two electrifying football teams and the unofficial holiday that comes with […].

Sports 109
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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PR’s Charge for 2020: Redefining Purpose in Corporate Narratives

Shift Communications

Purpose has been at the forefront of corporate communications for many years now, but it came to a head this year at Davos. With the fierce calls to action at the World Economic Forum, the importance of purpose-driven narratives will likely only intensify. But the definition of purpose has changed. As The Holmes Report covered in Purpose Is Passé , “purpose in its current incarnation needed to evolve further, and fast, to solve global problems.”.

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A decade of Instagram—the best ways for marketers to use it now

Agility PR Solutions

October 2020 will mark a decade since Instagram was first launched. Since its birth, Instagram has evolved and matured to become a powerful tool for marketers. Now, with the popularity of 15-second videos integrated with Instagram, marketers recognize the formidable marriage of the two. Social media tool marketer SocialPilot reports that 80 percent of the more than 3.5 billion worldwide social […].

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Edelman Trust Barometer: Inequality undermines trust, fear eclipses hope

Stephen Waddington

The annual Edelman Trust Barometer 2020 is a grim read. Trust in institutions has reached a new low in the UK. However Ipsos MORI suggests that the issue is far more nuanced. The average level of trust among the UK population in NGOs, business, government and media has reached a low of 42% according to the 2020 Edelman Trust Barometer. The UK has slipped to second from bottom of a list of 26 countries above Russia.

Ethics 84
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3 ways data analytics can drive your PR campaigns

Agility PR Solutions

Public relations is the management of information distributed between an organization and the public, and it is vitally important for business success. How businesses are perceived by the public can have a significant impact on sales and profit, which is why companies invest vast amounts of money in their PR campaigns. In the past, it […]. The post 3 ways data analytics can drive your PR campaigns appeared first on Agility PR Solutions.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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6 questions with Ashlie Stevens from Salon

Muck Rack

6 questions with Ashlie Stevens from Salon

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Newsjacking – An SEOs approach to improving rankings

Buzzstream

Newsjacking should be a key tactic in any approach to digital PR but before I dive in, let me clarify how I see it. Newsjacking is adding value to an existing popular conversation online. The process behind that is what I’ll expand on here, along with how to make sure the tactic adds bottom-line value to your activities and isn’t just a vanity play.

SEO 70
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What Prince Harry and Meghan Markle’s post-royal life might look like

Mark My Words

The List. British PR and branding expert Mark Borkowski told The Post (via Page Six) that Harry and Meghan could begin careers in public speaking, where they could expect to make at least half a million per speech. Another possibility for the couple, said Borkowski, is that they create a documentary channel. “With the kind of work that Meghan and Harry want to do, they have to be free from palace protocol and politics,” said Borkowski. “You can’t speak out properly with t

Brand 60
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62 PR conferences and events you don’t want to miss in 2020

Muck Rack

62 PR conferences and events you don’t want to miss in 2020

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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#HMATurns40 – A bit of our history

HMA Public Relations

This year marks the 40th anniversary of our agency. Take a trip down memory lane with Abbie to learn some of our history! The post #HMATurns40 – A bit of our history appeared first on HMA Public Relations.

Agency 57
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Projects, Programmes & Portfolios [Project Management Fundamentals]

Inbound PR

I promised to write more about project management this year based on your interest so I'm starting a project management series today. First, we'll cover important project management fundamentals - we've gone through an overview of them with three infographics and we've also discussed the most popular project management methodologies and the differences between projects and operations.