Thu.Jul 01, 2021

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A Toast To Independent PR Agencies

ImPRessions - Crenshaw Communications

It’s nearly Independence Day, which is a good time to reflect on what independence means in the business of public relations. Lots of ad and PR agencies tout their independent status in their marketing. Judging from a quick review of the websites of midsize PR firms, most think it’s a differentiator. But what does the label really mean? Is independence a meaningful benefit or just so much PR?

Agency 421
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Behind the scenes at Hearst UK; the PR team growing the most influential lifestyle media

The Resolution Blog

Media readership and influence is one of the most important elements of PR planning, but who is responsible for growing that influence? In this episode I interview Effie Kanyua, the Director of PR & Comms at publisher ‘Hearst UK’ which includes Harper’s Bazaar, ELLE, Good Housekeeping, Cosmopolitan, Men’s Health and Women’s health, media titles many […].

Media 296
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Trending Sources

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Strategies for More Visibility and Conversions

Ronn Torossian

Many companies tend to face the same or similar problems when it comes to marketing, with small differences between each issue. To achieve marketing success – whether that means more leads, sales, or traffic – means incorporating different strategies, learning more about tools and the target audience, keeping an eye on the competitors, and more. […].

Strategy 195
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UK Media Moves including CNN Worldwide, MoneySavingExpert.com, Newsweek and more

Cision

Angela Dewan appointed International Editor for Climate at CNN; Emily White joins MoneySavingExpert.com; Jenny Desborough becomes SEO Reporter at Newsweek.

SEO 178
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Behind the scenes at Hearst UK & how PR supports the business

The Resolution Blog

In this episode I interview Effie Kanyua, the Director of PR & Comms at Hearst UK (Harper’s Bazaar, ELLE, Good Housekeeping, Cosmopolitan, Men’s Health and Women’s health) Effie was previously Communications Director at Bauer Media. Before publishing, Effie was agency side at UK agencies, Splendid Communications (when we worked together), Clarity, Weber Shandwick, Talk.Global and […].

More Trending

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4 comms visibility tips for self-published authors

Agility PR Solutions

No matter what your career, having the right professional and public image is key to getting ahead. This sometimes can be hard to navigate, particularly if you’re a freelance writer who is trying to balance making an income with keeping your readers interested and following your career. If you are a self-published author who wants […]. The post 4 comms visibility tips for self-published authors appeared first on Agility PR Solutions.

Publicity 155
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Allegory report examines emerging corporate digital risk

Stephen Waddington

A report by Allegory sets out the urgent need for organisations to act on issues related to Corporate Digital Responsibility (CDR) and proposes a framework to support planning. I’ve been working with the team at Allegory to explore the issue of Corporate Digital Responsibility (CDR). We convened a group of experts from academia, industry, think tanks and professional associations to explore this emerging area of organisational risk.

Corporate 141
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Spread the news: Millennials want to do business on chat—and businesses need to catch up 

Agility PR Solutions

Have you heard the news? Business chat isn’t just for customer service anymore. In fact, chat is poised to be the next big thing for U.S commerce, with 82 percent of millennials wanting to make purchases via chat apps like the ones they use to talk to friends and family. Indeed, 88 percent of millennials […]. The post Spread the news: Millennials want to do business on chat—and businesses need to catch up appeared first on Agility PR Solutions.

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Declan Kelly affair is not a good look for the PR profession

Steve Barrett on PR

The Teneo CEO’s resignation this week following revelations about inappropriate behavior at a fundraiser in May has put the advisory firm’s whole modus operandi in the spotlight.

Blogging 136
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Hey Mets and Bobby, celebrate “Bobby Bonilla Day”? by donating to charity

Agility PR Solutions

I am a reformed Mets fan, but until now I was unaware that July 1st is “Bobby Bonilla Day.” Apparently, this is the date each year the Metropolitans pay about $1.19 million to the former All-Star, part of their deal made in 2001 to buy out the slugger’s $5.9 million contract. The negotiated settlement, which […]. The post Hey Mets and Bobby, celebrate “Bobby Bonilla Day”?

Trends 132
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The Intersection of Business and Life in General

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I came across this photo of Heather and my parents rambling the streets of Singapore a few years ago to celebrate the Agency’s 20th anniversary of operating in the region. It triggered several thoughts on the role our global footprint (Europe + Asia + U.S.) plays across business and life in general.

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4 crucial elements that can improve your influencer marketing success

Agility PR Solutions

The majority of small and startup businesses do not have sufficient budgets allocated for above-the-line advertising, such as using TV, obtaining celebrity endorsements or using print media. Using influencer marketing as an alternative to social media advertising is an increasingly successful way to reach out to potential customers. Influencers help consumers become aware of a […].

Marketing 126
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Three Reasons ESG Communications Are Crucial for Automotive & Vehicle Technology Suppliers

Bianchi Biz Blog

ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. We’ve all seen the headlines … read the articles … review the studies … and spoken to clients about this hot topic. Interestingly, according to Forbes, just a decade ago, ESG investing was viewed as an outlier; something that interested a few select investors.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Four PR Lessons From the 2021 Cannes Lions Festival

Cision

Award-winning comms pros share their insight.

Blogging 120
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How Good is Your Digital Marketing Strategy – Part Three?

HMA Public Relations

Digital marketing is consistently a top consideration when developing strategic communications plans. In today's post, Abbie Fink shares the importance of measuring your campaigns.

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The power–and risk–of the personal job referral

Communications Conversations

Earlier this year, my son was talking about how much he wanted a membership at the Edina Life Time. Keep in mind, he’s 16 years old and the Edina Life Time is a Diamond Club, so it’s the most expensive of all the Life Time clubs. Needless to say, we didn’t rush out and buy him a membership. Instead, we encouraged him to get a job there.

Groups 60
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The Press Release Submission Process Explained

PR Fuel

About 60% of consumers prefer to shop from familiar brands. If consumers don’t know who you are, they won’t trust your business. Instead, you can use press releases to boost brand awareness and recognition. Are you unfamiliar with the press release submission process? Here are the seven steps you need for success. With these tips, you can start submitting press releases with ease.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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The power–and risk–of the personal job referral

Communications Conversations

Earlier this year, my son was talking about how much he wanted a membership at the Edina Life Time. Keep in mind, he’s 16 years old and the Edina Life Time is a Diamond Club, so it’s the most expensive of all the Life Time clubs. Needless to say, we didn’t rush out and buy him a membership. Instead, we encouraged him to get a job there.

Groups 60