A Toast To Independent PR Agencies
ImPRessions - Crenshaw Communications
JULY 1, 2021
It’s nearly Independence Day, which is a good time to reflect on what independence means in the business of public relations. Lots of ad and PR agencies tout their independent status in their marketing. Judging from a quick review of the websites of midsize PR firms, most think it’s a differentiator. But what does the label really mean? Is independence a meaningful benefit or just so much PR?
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