Mon.Nov 19, 2018

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3 Tips for Building the Perfect Story Template

PRSay

“Narrative is basically a sequence of events. Something happens, then something else, then something else. Human instinct compels us to stick around to see what happens next.”. — Ira Glass, host of Chicago Public Media’s “This American Life”. Beginning. Middle. End. A chronological approach is the best way to organize most nonfiction narratives. But instead of simply listing all events in chronological order, it’s important to find the narrative arc.

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5 Most Effective Pillars of an Impressive SEO Approach

Prowly

SEO is not simply stuffing keywords into your blog posts. It is mostly about designing an impressive and well-thought-out approach. The post 5 Most Effective Pillars of an Impressive SEO Approach appeared first on Prowly Magazine.

SEO 137
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Do brands lie? Most consumers think so—exploring the ROI of transparency

Agility PR Solutions

In today’s world, most consumers think brands lie—and now more than ever, a company’s level of transparency directly impacts sales. New research from market research and brand development agency Pure Branding explores consumer attitudes and perceptions on corporate transparency, and the scale of transparency among the brands they purchase. “Based on survey responses and analysis, […].

Consumer 137
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Top Social Media Measurement Mistakes and How to Avoid Them

Brand24

Here are top social media measurement mistakes you can easily avoid and bring your marketing strategy to the next level!

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Are you targeting your audience at the right literacy level?

Agility PR Solutions

Your target audience may be college educated, intellectually curious, and capable of understanding complex information. Even so, you probably shouldn’t treat them that way. The organizations that are able to gain the most marketing influence don’t. This is because successful marketers have to think about literacy differently than those in other circles, like academics.

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Finn study reveals new metrics for measuring social good ROI—and a new yardstick

Agility PR Solutions

New survey data from Harris Poll, in partnership with Finn Partners, finds that a majority of Americans do not believe companies are making a very positive impact on key social issues—and takes that research one step further by launching a new tool to help businesses determine—and improve—their impact on social well being. The two companies […].

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Meet the Dogs of Barokas

Barokas

Is there anything better than puppy kisses in the middle of a busy day? Studies show office dogs reduce stress and improve team moral, begging the question: why isn’t every workplace dog-friendly? For us, it’s a no brainer. Here are the regulars who provide us with comedic relief and Instagramable moments on a daily basis: Ollie. Age: 3. Office quirk: sitting at the table like a human during meetings and conference calls.

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Journalists on the move – Week of November 19

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Commercial-Appeal, The: hires Max Garland (@MaxGarlandTypes) as a Business Reporter covering healthcare, FedEx and logistics. New York Times: (@nytimes) have redesigned the Sunday business section, which will place more […].

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PROHIBITION BRINGS THE GIFT OF GIVING TO LIFE IN GOLDSMITHS CHRISTMAS CAMPAIGN

Prohibition

So last week was all about Brexit again, but in the advertising space, it was all about the latest John Lewis advert and a little boy called Reg buying a new piano. I don’t think they sell Pianos but I liked it all the same despite it being a different approach for them this year. So this week we are delighted to reveal our own video-led Christmas campaign for our client and leading high-street jeweller Goldsmiths.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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3 reasons to be thankful you work in PR

Muck Rack

3 reasons to be thankful you work in PR

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3 ways to connect with media to get publicity

Axia PR

How to reach out to journalists. If you remember the world before social media, then you know that back then, to stay connected meant to be in touch personally. Being connected meant sharing experiences and activities together.

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SNN-PR-Primer

wiredPRworks

Welcome, SpeakerNet News friends! To get your PR Primer, enter your primary email address. You’ll be asked to confirm your permission to send information. Looking forward to connecting with you! The post SNN-PR-Primer appeared first on wiredPRworks.

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SNN Thanks

wiredPRworks

Access Your PR PRIMER here. The post SNN Thanks appeared first on wiredPRworks.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.