Cision

DECEMBER 15, 2016

Steve Cox, Vice President of Public Relations at Sodexo joined us recently for a stellar webinar on how to utilize earned media to enhance marketing and communications programs and drive organizational growth. For the questions we couldn’t get to during the live Q&A, Steve was kind of enough to answer them for attendees below! Read on to see how Sodexo drives PR growth with press releases, other important metrics and the future of earned media.

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Measurement B2C Construction Analysis 160

ImPRessions - Crenshaw Communications

DECEMBER 15, 2016

For anyone building a career in public relations, there’s no better environment than a PR agency. If you wind up in a specific sector, like technology or healthcare, an agency is a solid starting point. If your work takes you on a corporate or nonprofit path, the agency experience will offer a foundation. Agency experience is useful no matter where a PR career goes.

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Agency How To Nonprofit Healthcare 139

Shift Communications

DECEMBER 15, 2016

As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead? From the perspective of the consumer team in the Boston office the answer is a resounding, NO! Each member of the team has a particular hit that they are extremely proud of purely based on the fact that good old creativity, industriousness and smarts resulted in a hit that wowed the client and broke through.

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Print Media Travel Wireless 83

The Stalwart Blog

DECEMBER 15, 2016

In October, I was invited to attend a neighborhood bunco party. I had never played before, but was told it’s easy to learn and there was wine involved. Great, sign me up. However, there was an extra bonus. This particular evening wasn’t your typical bunco night. Instead of participants winning money at the end, each player donated $15 to play and all the funds went toward the host’s Pedal for a Cause team.

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Meeting 76

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

PRSay

DECEMBER 15, 2016

Give readers a shot of the love drug, oxytocin. We knew stories were more effective than charts, tables, graphs and simple assertions at helping readers remember what they’ve read, use the information and make good decisions based on the information. That’s according to a 2003 study by University of Oregon professors Judith Hibbard and Ellen Peters.

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Chemicals Storytelling Construction Study 61

PR in High Definition

DECEMBER 15, 2016

We have a bit of a penchant for IoT (Internet of Things) apps and we’ve been watching IFTTT for a while. ‘If This Then That’ used to purely connect social media accounts. For example, it allowed you to automatically post pictures from your Twitter feed to your Instagram feed if they contained images. We’ve recently checked in on IFTTT again and it’s started including IoT functionality, opening up a whole new world of possibilities.

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Tools Policies Instagram Examples 48

Solo PR Pro

DECEMBER 15, 2016

On the second Wednesday in December, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). On December 14 2016, we weighed in with opinions and insight on the following topics of interest: What word/phrase would you like to never see/hear in 2016?

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Leadership Community Industry Communications 40

PR in High Definition

DECEMBER 15, 2016

According to the British stereotype, ‘sorry’ is our favourite word, but it seems that when it comes to British transport we really do have a lot to apologise for. Squeezing into already overflowing carriages, delays, cancellations, strikes – this has just become part of our daily lives, leaving home far earlier in the morning to compensate for the almost inevitable chaotic commute.

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Transportation Training Twitter Internal 48

prTini

DECEMBER 15, 2016

Geben’s House Rules are the guiding philosophy. These 10 statements guide how we choose what work to take on, how we interact with each other, personnel decision, what community partnerships to get involved in … and so on. As early as the interview process, we keep these business values front and center so that no one can ever forget them and we protect the essence of Geben, even as we continue to grow.

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Interviews Meeting Employee Corporate 28

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Communications Conversations

DECEMBER 15, 2016

We Gen X’ers like to stereotype Millennials. We label them as lazy. We say they’re entitled. We call them title-grabbers. But, the fact of the matter is this: There are plenty of Millennials that don’t fit into that mold at all. In fact, there are a lot of Millennials like Madeline Strachota. No, let me start that again–there probably aren’t too many like Madeline Strachota.

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Social Media Data Measurement Analytics 65

Beyond PR

DECEMBER 15, 2016

The importance and value of Public Relations, or PR, is practically common knowledge today. Everyone from the biggest corporation to the smallest non-profit understands that managing your image and engagement–especially online–is critical not just to success, but to survival. But how can the effectiveness of online PR be measured? This infographic, produced by The George Washington University’s online Masters of Public Relations, explains.

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Measurement Infographics Advertising Advertising 69