Melissa Agnes

JULY 19, 2016

When Diamond Reynolds used her cell phone and Facebook Live to live-stream the unfortunate situation she found herself in, mere minutes after her boyfriend, Philando Castile, was fatally shot by a police officer, there was no stopping what would happen next. With the click of a couple of buttons, the story was instantaneously and irrevocably out there, and the world was watching, sharing and drawing their own conclusions.

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Crisis Crisis Management Crisis Communications Video 160

ImPRessions - Crenshaw Communications

JULY 19, 2016

It’s no secret content is king when it comes to PR campaigns , but what are the basic rules for curating a body of content that will have the most impact on your business or brand? Curated content can include original content — written and visual pieces created by you — contributed pieces, or, most commonly, content that’s gathered from around the web.

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Cision

JULY 19, 2016

Technologies and platforms come and go, but one thing remains constant: the relationships you make. Lynda Fernandez, senior vice president of public relations & international at the Miami Association of Realtors, says if you do not establish strong relationships in the PR industry, you will miss out on opportunities to expand your brand’s reach.

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Real Estate Agriculture Local Technology 120

Mark My Words

JULY 19, 2016

The comedy is that David Cameron believed his own lie. The tragedy is, so did the rest of us. The Conservative victory at last year’s election sent shockwaves through the media and political establishments. When the dust had settled and the pollsters had been pilloried, it was all so obvious why the Tories had won- or, more precisely, why Labour had lost.

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Banking Travel Analysis Engineering 73

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Beyond PR

JULY 19, 2016

Writing a short press release headline that packs an informative punch isn’t easy. It may be tempting to describe your story in full right out of the gate, but lengthy headlines can overwhelm readers and compromise their interest. If your readers don’t make it past your headline, they won’t be clicking your call to action. Short headlines are preferable for a number of reasons.

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Writing Wireless How To Travel 63

Solo PR Pro

JULY 19, 2016

Introduction: One of the many benefits of being a Solo PR Pro is the ability to choose the clients and type of work you do. You have the flexibility to work with clients doing work that interests you or for causes that you support. Many Solo PR Pros are also fulfilled by volunteering. It is a meaningful way to give back, stretch your skill sets and connect with a new network of people.

Construction 40

Construction Leadership Small Business Financial 40

Ryan Foran

JULY 19, 2016

Does it get any cuter than this! Think about this. What two days of school have the most energy, excitement and camera-ready smiles? The first day, and the last day/graduation. One more question. What two days have the most cameras snapping and social media postings? That's right, the first day and graduation. So, why not capitalize on all of this excitement and energy and share it with your entire community.

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Twitter Conference Energy Social Media 30

Solo PR Pro

JULY 19, 2016

Introduction: One of the many benefits of being a Solo PR Pro is the ability to choose the clients and type of work you do. You have the flexibility to work with clients doing work that interests you or for causes that you support. Many Solo PR Pros are also fulfilled by volunteering. It is a meaningful way to give back, stretch your skill sets and connect with a new network of people.

Construction 40

Construction Leadership Small Business Financial 40

Cision

JULY 19, 2016

Almost all communication and PR professionals measure their efforts, but more than half believe they lack the knowledge needed to attribute the results back to the bottom line. Why? Public relations is not simple, and too many fail to unite with other departments , base their measurement on another brand’s goals and often follow a single-touch model.

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Measurement Course Examples Meeting 139

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Cision

JULY 19, 2016

No matter how good your content is, if people can’t find it, it’s not going to benefit your brand. So how can you get more eyes on your content and ensure it makes an impact? Jeff Barrett, CEO of Status Creative and one of Forbes’ Top 50 social media influencers, says brands need to focus less on the content itself and focus more on getting that content in front of the people who matter most.

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Interviews Software Content Marketing Creativity 131