Trends in the integration of marketing and public relations
Stephen Waddington
FEBRUARY 15, 2022
The integration of marketing and public relations within an organisation is situational. It depends on market, size, type of organisation, and scale. “The more things change, the more they stay the same.” Jean-Baptiste Alphonse Karr 1949 Over the past three months I’ve investigated trends in the integration of marketing and public relations for Vuelio.
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