Tue.Feb 15, 2022

article thumbnail

Trends in the integration of marketing and public relations

Stephen Waddington

The integration of marketing and public relations within an organisation is situational. It depends on market, size, type of organisation, and scale. “The more things change, the more they stay the same.” Jean-Baptiste Alphonse Karr 1949 Over the past three months I’ve investigated trends in the integration of marketing and public relations for Vuelio.

Trends 157
article thumbnail

3 PR Tips For Better B2B Media Placement

ImPRessions - Crenshaw Communications

A B2B PR firm looking to promote a specific idea or story might think first about pitching large, mainstream media outlets. Why not? Splashy national coverage is terrific, of course, and everyone loves a big name. But not every story is national news. And a story in a publication with a high UVM (unique visitors per month) may not attract as engaged an audience as a more narrowly focused one.

B2B 366
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Communications Profession Needs to Be More Diverse and Inclusive. Period.

PRSay

Black History Month is an important time in history for all of us to pay homage to Black Americans who have shaped history in the United States. The list includes Frederick Douglass, Carter G. Woodson, Booker T. Washington, Ida B. Wells, Ella Baker, Shirley Chisolm, Sojourner Truth, Jackie Robinson, Martin Luther King, and W.E.B. DuBois, to name a few.

article thumbnail

As COVID lingers, the CX gap in communications is widening—companies must adapt or lose customers

Agility PR Solutions

The post As COVID lingers, the CX gap in communications is widening—companies must adapt or lose customers appeared first on Agility PR Solutions.

Company 145
article thumbnail

Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

article thumbnail

Latest Agency Edge Research with Susan Baier and Drew McLellan | On Top of PR podcast

Axia PR

Drew McLellan and Susan Baier discuss their findings from the eighth annual Agency Edge Research Series. If you’re enjoying the vodcast, would you please share it with others and leave us a review ? Guest: Susan Baier is the CEO of Audience Audit and has been a marketing strategist and researcher for more than 30 years. She crafts custom attitudinal segmentation research for agencies and marketers for B2C, B2B, and higher-ed organizations including Gap, AT&T, Jayco, Tufts University, and mor

Agency 118

More Trending

article thumbnail

4 Steps to Running a Fabulous Influencer Campaign

Solo PR Pro

Influencer campaigns are risky and difficult, right? They don’t have to be. The average influencer campaign budget is about $1,000, which makes engaging with influencers a realistic goal for your clients. There are ways to approach influencer campaigns for your clients where you can take charge and create meaningful work for clients. Have any of these situations happened to you?

article thumbnail

How you can improve your company with virtual meetings

Axia PR

Virtual meetings can be used to improve and expand in your company. The COVID-19 pandemic has encouraged many companies to go partially or fully remote. Because of this, virtual meeting software like Zoom and Microsoft Teams have become some of the hottest products for the business world as companies need ways to set up meetings remotely. But, there’s more you can do with virtual meetings than simply making a remote version of your company’s weekly and monthly meetings; you can also use them to

Meeting 62
article thumbnail

Is being the boss still cool in 2022?

Communications Conversations

Maybe a better question is: Is being the boss worth it? It’s an interesting question at this moment for a few different reasons: 1 – Less status when we’re at home and on Zoom all the time. Back when we were in our offices full-time, being the big boss carried a lot of “status.” What do I mean by that? The bigger–or corner–office, for starters.

Meeting 60
article thumbnail

Are QR Codes Back?

HMA Public Relations

Invented nearly 20 years ago, the QR code appears to have made a successful comeback. Read more on the return in today's post from Scott Hanson.

56
article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

I work with celebrities, so take it from me – fame has never been so dangerous

Mark My Words

The Guardian Fame is a sweet poison you drink of first in eager gulps. Then you come to loathe it.” Richard Burton’s aphorism, and the context of his turbulent stardom, is still a near perfect summary of the nature of fame; but as our polarised society and media-industrial complex continue to engorge and mutate, new strains of this toxin hit the market almost daily.