Thu.Dec 09, 2021

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Why it’s important to prepare for a PR crisis

Prohibition

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough. But other times share values falling sharply, lawsuits, contaminated or dangerous goods, investigations, or even a new, slightly controversial, marketing tactic you couldn’t wait to try ma

Crisis 62
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The 9 necessary SEO KPIs every business should be tracking

Agility PR Solutions

Building relationships and opening up communication with the general public isn’t always the easiest thing to do. There are so many pitfalls for PR today making it almost impossible to tell whether your content just isn’t relevant or if it hasn’t got the anticipated exposure needed. KPIs can help to highlight what you’re doing right […]. The post The 9 necessary SEO KPIs every business should be tracking appeared first on Agility PR Solutions.

SEO 197
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Should we be de-prioritizing engagements in 2022?

Communications Conversations

That’s an odd headline, isn’t it? After all, engagements are the cornerstone of social media marketing. Why on earth would we want to de-prioritize them in our programs in the year ahead? Allow me to make the case. But first, let me remind you of the backdrop. Social media is not the same space as it was when I got started in this business in 2009.

Twitter 169
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ICYMI: Bulldog’s Top 10 most popular posts in November

Agility PR Solutions

The Bulldog train kept rolling along in November, as PR pros began reflecting on this crazy year and looking ahead to 2022. Some of our most high-traffic research-focused posts last month included a look at the C-suite’s increased reliance on communications, the language involved in the PR industry’s approach to diversity and inclusion challenges, exploring […].

Training 148
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Why Executive Positioning on Social Media Is a 2022 Communications Imperative

Shift Communications

By Lianna Foye, Account Manager. We all know our favorite brands and businesses — what they offer, what they stand for and how they project themselves to the world. But do we know the man or woman leading that company? In some cases, no. But for the companies we most identity with or see a clear brand identity for, we likely do. Think: Marc Benioff at Salesforce.com, Jessica Alba at The Honest Company, Elon Musk at Tesla, Satya Nadella at Microsoft, or Mary Barra at General Motors.

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Vishal Garg’s apology has only deepened the crisis for Better.com

NewsWhip

Last Wednesday, just one day after plans for the company to go public hit the wires, the Better.com CEO Vishal Garg shocked the world when he fired 900 employees on a Zoom call, and the apology he’s given since then has actually done little to help. In fact, it might be making the situation more harmful. . While there was little attention to the story when it was first reported, we watched how more and more publishers picked up the story as the days went by, and even highlighted in our daily new

Crisis 78
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Is Graphic Design a Part of Your PR Strategy?

HMA Public Relations

Graphic design can help take your content to the next level. Read more from Justin Liggin on the role of graphic design in your next campaign.