Ronn Torossian

OCTOBER 18, 2017

Cryptocurrency or cyber currency has become big business, and that change has been lightning fast. Some of the blockchains have seen a change in value during 2017 of as much as 7000% or more. That market is volatile, but still growing. That being the case, it is time to talk about marketing these companies and what they offer. Find the Connection to Your Coin.

Company 284

Company Publicity Marketing Blogging 284

Cision

OCTOBER 18, 2017

Justifying PR efforts with quantitative metrics and business value has always been a challenge. As Cision® CEO, Kevin Akeroyd, said in an interview earlier this year, “PR still deals in PR vanity metrics, whereas paid and owned show up with hard numbers, hard conversion rates and hard revenue impact. So where paid and owned are viewed as a direct investment in revenue, comms is still an operating expense (Opex.

Measurement 198

Measurement System Data Technology 198

Communications Conversations

OCTOBER 18, 2017

Last Saturday, I had the great honor to keynote the eighth Minnesota Blogger Conference. I say “great honor” because this is an event I co-founded with Missy Voronyak years ago. From our first, small event in CoCo St. Paul, I don’t think either one of us could have imagined it would be around today years later–let alone be bigger and so much better than when we first started.

Blogging 60

Blogging Airlines Hotels Social Media 60

Axia PR

OCTOBER 18, 2017

In today’s multitasking society, it’s often difficult to stay focused. Distractions abound, and many of us think that the more we do at one time, the better. This may not be the case. There’s a method that works for our company, and we think it will work for yours too. The Ivy Lee Method is simple and achieves maximum productivity. Since we first learned about it from keynote speaker Verne C.

Company 48

Company Leadership Publicity 48

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

HMA Public Relations

OCTOBER 18, 2017

The New York Times has just announced its updated and expanded set of social media guidelines--question is, will they come back to bite them? [Click below for more]. The post The Times are Changin’ appeared first on HMA Public Relations.

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Guidelines Social Media Media Publicity 45

ImPRessions - Crenshaw Communications

OCTOBER 18, 2017

For many American businesses, the election of Donald Trump was a surprise, but not an unhappy one. They quickly adjusted their projections and looked forward to four years of deregulation and business-friendly policies. But as the first ten months of Trump’s presidency has been roiled in controversy and marked by unforced errors, we find ourselves in divided and divisive times.

Corporate 149

Corporate Policies Privacy Construction 149