ImPRessions - Crenshaw Communications
MAY 8, 2017
A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” Who, me, a publicist? What he didn’t realize was that for some PR people, the term is faintly pejorative. It implies a kind of “smile-and-dial” media pitch person, or a celebrity’s press agent.
Deirdre Breakenridge
MAY 8, 2017
A Guest Post by Simon Locke, Founder & CEO, CommunicationsMatch TM. Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. That’s a lot of new agencies being hired, but it also means other agencies will be dropped.
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Ronn Torossian
MAY 8, 2017
Throughout the past month, the executives at 5W have repeatedly been approached by the media for our opinions on the major missteps made by a variety of widely recognized brands. Here’s a quick debriefing on the latest big brand scandals, and our take on each. Pepsi initially defended the “global message of unity, peace and understanding” that it meant to portray with its advertisement featuring Kendall Jenner portraying a model who leaves … READ MORE ».
ImPRessions - Crenshaw Communications
MAY 8, 2017
When it comes to good public relations , a company can have great potential that for one reason or another is never realized in the form of media coverage. There can be a number of reasons, including bad timing, a poor approach, or competition in the space. But it’s often simply because the company is unprepared for the opportunity. This is why we always want to make sure that a prospective client is truly ready to work with a PR agency , knowing that part of securing media coverage is a w
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Prowly
MAY 8, 2017
Let’s review some of the best free apps available for Mac users. Installing and mastering these ten lightweight tools will allow you to get a hang of your emails, images, and tasks, and will definitely make your working experience faster and more enjoyable. The post 10 Best Free Mac App Store Apps For PR Pros and Marketers appeared first on Prowly Magazine.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Cision
MAY 8, 2017
Small PR firms work with diverse clientele and limited budgets, so it’s imperative for them to use multi-functional resources that allow them to tackle multiple client tasks at once. Whether your needs are related to earned media, content management, or sales tracking, what should a small PR firm be looking for when searching for a centralized communications platform that can serve its diverse clients’ needs?
Presspage
MAY 8, 2017
A crisis can do irreparable damage to an organization, but at the same time it also presents an ideal time to review and renew current processes. It puts an organization into conflict: on one hand there is an urge to return to the status-quo as soon as possible, while also creating a situation in which relevant aspects are being evaluated, revealing options to improve.
Barokas
MAY 8, 2017
There’s something you should know about Barokas PR. We give a s**t. We care about our clients, we care about each other, and we care about our communities. Today, we are proud to launch our official Barokas PR Corporate Social Responsibility program outlining our commitment and offerings as a company. When we met in Denver for our Annual All Hands earlier this year, we discussed the values behind who we are and what we do.
Communications Conversations
MAY 8, 2017
The paywall. On the media side, some see it as the savior of their business. On the PR side, it could be seen as a major hurdle. Because here’s the scenario that’s playing out increasingly with PR folks: You secure a great story in The Washington Post. Your client is excited. You’re pumped because, well, it’s The Washington Post for crying out loud.
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PR News
MAY 8, 2017
Imagine this: attendees at a conference are flocking to a table filled with greeting cards where they can choose among “thank you,” “happy birthday,” and “congratulations” greetings, write something nice (hopefully), lick the envelope and place it in the makeshift, Lucite mailbox. This was the clever idea from American Greetings, which had an executive from… Continued.
HMA Public Relations
MAY 8, 2017
Another of Sara's friends and classmates profiled for #MediaMonday.this time a social media journalist working for the Daily Mail! [Click below for more]. The post #MediaMonday – Jessica Evans appeared first on HMA Public Relations.
Stephen Waddington
MAY 8, 2017
This is a story about how I manage my mental health. It’s a story about death, illness and relationship breakdown. It’s a story about life. We all have problems but I seem to have been dealt a lousy hand in the last five years. In quick succession my grandfather died and I lost my dad to dementia. That was followed by my former partner’s diagnosis of cancer.
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