Thu.Apr 14, 2022

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A PR Spring Cleaning Checklist

ImPRessions - Crenshaw Communications

Finally after a long winter (at least here in New York), the change in weather means it’s time for PR professionals to refresh their plans and get re-organized. Just like the tradition of ‘spring cleaning’ a home, PR teams should consider cleaning up daily tasks to start the new quarter and season on a fresh note. . Media lists . We all have “master” media lists for different verticals but as any good media master knows, journalists and reporters move around, frequently changing publications or

Pitching 296
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Joining IR and PR Departments

Ronn Torossian

Public relations and investor relations departments tend to work separately from each other within corporations. With the help of today’s collaboration tools, they can share each other’s resources in order to benefit everyone. After all, investor relations is a function of public relations, while public relations works for investor relations.

Resources 195
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Avoiding Assumptions in Employee Communications

PRSay

Visit the April 2022 issue of Strategies & Tactics for more insights on employee communications. Before I was born, my parents brought a Golden Retriever puppy into the family. When Happy was diagnosed with cancer, they faced a difficult choice: Amputate her leg or put her to sleep. As my parents were just starting out and the surgery was expensive, they made the hard decision to put her down.

Employee 187
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Why many small businesses value social media over all other digital marketing channels

Agility PR Solutions

Twenty-five percent of small businesses consider social media their most successful digital marketing tool in 2022—and though it remains the top choice, this is a notable decrease from 2021’s findings where 73 percent of the participants found social media to be their most fruitful channel, according to new research from data-driven portfolio website Visual Objects. […].

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Transformation for everyone: How a scale-up and a sprinter can learn from each other

Presspage

We are absolutely delighted to partner with Levi Hazes. A young athlete with infectious optimism, Levi is currently training to compete in the Olympics. We are proud to sponsor and support him on his journey to the Olympic podium and are excited to share his story with you. Who is Levi? Levi Hazes is an inspiring example of a young, courageous, dedicated athlete who devotes his time to daily training to achieve his current number one goal - to compete in the Olympics in Paris in 2024.

Training 148

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Booming PR industry is based on a finite resource: People

Steve Barrett on PR

The communications industry is flourishing and demand for services has never been higher, but that has led to a squeeze on the human capital that is the essential raw material of the business.

Resources 136
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Are You A Bad Client?

Bianchi Biz Blog

Agencies talk a lot about bad clients. “The client from Hell. They don’t get it. They’re cheap. They’re crazy!”. And clients often talk about bad agencies. “Unresponsive. Expensive. Ungrateful. The kindergarten club.”. I’d like to believe there are no bad agencies … and no bad clients. ( Well, except for maybe one, but that’s another story for another time …).

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Transformation for everyone: How a scale-up and a sprinter can learn from each other

Presspage

We are absolutely delighted to partner with Levi Hazes. A young athlete with infectious optimism, Levi is currently training to compete in the Olympics. We are proud to sponsor and support him on his journey to the Olympic podium and are excited to share his story with you. Who is Levi? Levi Hazes is an inspiring example of a young, courageous, dedicated athlete who devotes his time to daily training to achieve his current number one goal - to compete in the Olympics in Paris in 2024.

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3 types of software that help improve customer relations

Agility PR Solutions

Customers are the key to success in any industry, which means the quality of your business’s customer relations is of paramount importance. Without an effective customer relations ethos within your business, you would surely find it difficult to maintain your business. This article aims to highlight the advantages that certain software might provide to your […].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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What is Substack?

HMA Public Relations

Are you on Substack? In today's post, Alison Bailin discusses the newsletter platform and how it can help you discover media opportunities and identify trends. Read more!

Trends 78
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The unexpected is expected: What’s next for brand ‘collabs’

Agility PR Solutions

Teamwork makes the dream work, right? Collaboration is a way to increase brain power and create something fresh and exciting. In many instances, collaborations take place within the same industry. We have seen this in music, where duets and features have always been plentiful. Though more recently, collaborations in the same field are increasingly ‘left-of-field.’ […].

Brand 78
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How to Secure Top-Tier Coverage with Cortney Williams, ARPR

OnePitch

On this month’s profile, we are talking with Cortney Williams , a Practice Group Director at ARPR. She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster.