Stephen Waddington
JUNE 6, 2020
A book that provides a blueprint for modern reputation management. Buy it for your boss. Reputation Management: The Future of Corporate Communication and Public Relations by Tony Langham is a guide to the importance of reputation for modern organisations. The reputation of an organisation has a direct impact on recruitment, retention, productivity, sales, and financial performance.
Sword and the Script
JUNE 6, 2020
Brands are feeling pressure to speaking out right now. At the same time, some brands that have spoken out were subsequently criticized because their own house wasn’t in order. As such, I know there many of us wrestling with this question. We all want to do the right thing and we want to do it the right way. So, for the Unscripted Marketing Links [UML] this Saturday, I look for well-sourced articles that make the case for and against speaking out now.
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