Wed.Sep 18, 2019

How PR pros miss the mark on SEO

PR Daily

If the purpose of all your content creation and media outreach is to drive traffic to a website, you must have a firm grasp of best practices involving search engines. For marketers looking to engage digital audiences, search engine optimization is a crucial piece of the puzzle.

SEO 168

How to report your PR results to the executive team

Muck Rack

How to report your PR results to the executive team

Report 118

Is Global Recognition Important to Your PR & Marketing Strategy?

PR Insiders

When economists and business people say the world is flat, they aren’t talking about concerns our ancestors had about sailing off the edge of the earth. Instead, “the world is flat” in a business context means that, thanks to rapid advances in technology and communication, entrepreneurs and companies are now part of a global […]. The post Is Global Recognition Important to Your PR & Marketing Strategy? appeared first on News & Experts.

Is Your Marketing Myopic?

Ronn Torossian

The prevalence of myopia or nearsightedness in the worldwide population ranges from a low of 20% in the U.S. to as high as 90% in parts of Asia.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

5 Thought Leadership Trends That Will Impact Your Strategy

B2B PR Sense

Thought leadership is a tested concept that works. But the tactics behind this strategy have changed. So what should you know about thought leadership as it is today? Let's look at the top thought leadership trends that impact strategy and how you need to respond to these trends.

More Trending

Don’t use two words or more, when one will do

Stephen Waddington

Excellent writing demands excellent editing. Here are some personal copywriting suggestions. What have I missed? I’m a student of David Ogilvy. The founder of the eponymous named agency Ogilvy & Mather is one of the sharpest copywriters of our time.

Print 129

3 steps to crafting an event that benefits both brand and talent

PR Daily

Marketers often play choreographer when envisioning just the right celebrity or performer to convey an organization’s values and message. Slip on your dancing shoes, and let’s get moving.

Brand 164

Consumers believe brands can help unite a divided world, new WE Comms study finds

Agility PR Solutions

As faith fizzles that our widely disparate political parties will ever be able to find common ground, who can we turn to for unity and stabilization? Could our favorite iconic brands be the ones to step up and save the day? Not only do consumers hope so—they’re expecting it.

Study 112

30 jobs in the PR and marketing world

PR Daily

A new study suggests shortening commutes and mitigating transportation hassles is a top way to improve recruitment and retention. Is your commute driving you to consider a career move? What matters most to an employee when it comes to an office or workplace?

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

5 tips for working effectively with your PR agency

Agility PR Solutions

Client relations is a major aspect of our jobs at PR agencies. I have personally had the pleasure of working with all sorts of clients during my decade-long tenure in the industry. While I can’t name any favorites (how’s that for PR spin?),

Agency 108

What women have inspired you?

PR Daily

Ragan’s Top Women in Communications Awards will honor the most influential women in communications. Nominate the inspiring women you work with—or yourself—by Nov. The post What women have inspired you? appeared first on PR Daily. Ragan Awards

How to Know When You’re Mentioned on Social Media and What to do About it

Critical Mention

Organizations are often looking for ways to stay relevant online. Given social media’s continuous rise in popularity, some of its top platforms provide great opportunities to expand your company’s online interactions.

Walmart pushes back on gender bias claims, digital marketing is rising, and WeWork’s CEO apologizes for IPO debacle

PR Daily

Also: Merriam-Webster adopts nonbinary ‘they,’ FedEx speaks out on the U.S.-China China trade war, the worst crises of 2019, and a perfect ‘Princess Bride’ tweet.

Film 123

Hate Speech and Ethics: A 3-Dimensional Issue


Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Ethics Every Day.”

Ethics 114

Best Food & Bev Campaign: Adam Ritchie mixes it up with influencer collabs

Agility PR Solutions

Life Alive quietly opened a flagship organic café near Boston University to showcase its new look and feel, and offer uplifting communal experiences. But the café’s soft opening went unnoticed by press months before PR was first engaged and it was already considered old news. With restaurants popping up every day—hundreds each year (Boston Restaurant […]. The post Best Food & Bev Campaign: Adam Ritchie mixes it up with influencer collabs appeared first on Agility PR Solutions.

Facebook made a recent update that likely affected your company’s page

Axia PR

We put together action steps for you. It’s no secret that Facebook likes to keep its platform fresh and interesting for its users. The latest update will affect the 60 million active business pages Facebook currently has. Social media

Flu Season Marketing

HMA Public Relations

As flu season approaches, Annelise breaks down her recent experience getting a flu shot and how CVS marketed the service to her. The post Flu Season Marketing appeared first on HMA Public Relations. Featured Annelise Krafft coupon CVS flu shot pharmacy

Opening the Doors to Our New Digs in Taiwan ??

The Hoffman Agency

By Stephanie Yang, Account Director, Hoffman Taiwan. On a burning hot summer day, Hoffman Taiwan held a housewarming party at our new office — which happens to have one of the best views of Taipei. The photo above, fit for a postcard, was taken from our office on the 30 th floor during the big event.

Local 36