Fri.Sep 16, 2016

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The Secret to Creating Shareable Stories

Cision

Is creating buzz for your nonprofit, business or event on your to-do list? If so, there are hundreds of ways to start doing it. Buzz is the story people can’t get enough of. The story that highlights something good in the community. The story that produces results for clients and makes you look and feel like a champion. The secret to creating buzz is sweat.

Nonprofit 245
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Talking Points Speaker Series: 3 takeaways from the social media skills gap discussion

Communications Conversations

On Wednesday, we held the first-ever Talking Points Speaker Series event on the University of Minnesota campus. Our topic? The social media skills gap. Our speakers? Alex Tan, director of digital and social at Golin and Matt Rozen, director of social at Adobe (see below–Alex at left, Matt at right). We had a nearly sold-out audience and a great discussion around a topic that seems to be on many people’s minds lately.

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Meet the C-suite courtesy of PRWeek

Steve Barrett on PR

PRWeek's annual conference in NYC is set to be the best yet - don't miss the chance to learn from the man who discovered Taylor Swift, the leader of an $8 billion healthcare system, and the CEO of the original girl power organization.

Meeting 81
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Assessing a Successful Client-PR Agency Partnership

RH Strategic

Successful PR programs are built on a healthy, productive relationship between the client and the PR agency. Savvy partners take the time to assess the quality of their relationships and have frank discussions about them. When something goes off track and there is no communication about it, the seeds of a separation between client and. Read More. The post Assessing a Successful Client-PR Agency Partnership appeared first on RH Strategic.

Agency 40
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Pitching Ultimate Wedding Magazine: Q&A with Editor Tina Reading

Cision

There is nothing quite like a wedding. Whether it’s grand, glorious and splashy or intimate, relaxed and reserved, it’s a milestone for most that has no equal. The planning alone can constitute a full-time job, even for the simplest of ceremonies, but luckily, media outlets like Ultimate Wedding Magazine are there to provide ample nuptial knowledge.

Pitching 240
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Nine essential tips when carrying out a social media audit

Norton's Notes

We all now understand that social media marketing without a clear strategy is dangerous and I am amazed at how many big well-known brands still don’t really have a clear strategy. Yes they do great content and some of it sticks but they don’t actually know why they do it other than their competitors are doing it so they better get organised. In the last twelve months I must have written twenty or so social media strategies and every single one starts the same, with an audit, to take a clear benc