Tue.Dec 17, 2019

Ad Tech PR Predictions For 2020

ImPRessions - Crenshaw Communications

Not every tech PR agency is familiar with the ad tech category, but it keeps growing in size and significance. The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising.

CES 2020: How to Make Your Pitch Stand Out

Business Wire

At our most recent Business Wire Meet the Media event, we brought together Fast Company and Inc.

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Relating to Media Professionals: Key Takeaways from PR News Media Relations

Cision

Most of the time when pitches are being sent, they aren’t sticking to the heart of the press release. Don’t lose sight of why you’re pitching in the first place. Best Practices

5 essential tools and trends for communications pros

PR Daily

For internal and external communicators alike, the workweek is jammed with an array of challenges and responsibilities. Our peers in the field offer these insights and tech helpers.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Freelancing in 2020? Here Are 11 Valuable Tips from the Pros

Garrett Public Relations

The freelance businessperson faces many challenges. As a long-time self-employed consultant – or freelancer, as it’s sometimes called – I know what it’s like to struggle with the questions that come up when one is trying to run one’s own business. So, I started #FreelanceChat in Sept.

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9 Quotes from PR and Marketing Pros in 2019 that Will Still Be Relevant in 2020 and Beyond

Sword and the Script

Agility. A gateway. A business driver. Surround sound. A managed risk. Attribution. Advocacy. Cross-vertical experience. And storytelling. These are the words my guests used in Off Script Q&A interviews about PR and marketing this year. If I were to add one more it would be this: timeless.

B2B 101

9 ways to foster workplace transparency

PR Daily

Prioritize face-to-face interactions, push for flexibility, don’t withhold bad news, and follow the Golden Rule. At work, not everyone needs to know everything all the time. However, leaders and communicators should err on the side of transparency.

Critical Mention Launches YouTube Integration

Critical Mention

NEW YORK — Critical Mention, the leading media monitoring and intelligence platform for TV, radio, online news and social media has launched a YouTube integration that continues the expansion of its already robust content set.

Survey: Most organizations unprepared to retain, spread knowledge

PR Daily

Roughly two-thirds either lack a knowledge-sharing platform or don’t know whether they have one, meaning every employee departure means many hard-won lessons vanish into the ether. Call it the “Groundhog Day” syndrome.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Companies embrace AI, but execs cite challenges on alignment, ethics

Agility PR Solutions

Corporate America is increasingly using AI, and executives anticipate that they will use it even more in the years ahead. But they also have significant concerns, new research fromknowledge marketplace GLG finds.

Social media tips from GM’s Mary Barra and other top leaders

PR Daily

How should your executive team use online platforms? This download offers insight into how some of the world’s biggest names use their channels to tell stories. Social media has changed how businesses connect with consumers.

3 steps to simplifying your PR writing

Agility PR Solutions

As PR professionals, we craft copy for clients daily. Bylines, white papers, media materials—these messages must be crisp, clear, and concise.

Coca-Cola revives the CMO role, Goldman Sachs vows eco-friendly investment, and Starbucks apologizes to law enforcement (again)

PR Daily

Also: Why B2B companies must invest in CSR, how much customers will pay for shipping, tips for getting your CV past the robots, the top content channel for 2020, and more. Good morning, PR pros: Coca-Cola is reprising the chief marketing officer, a role the company hasn’t had since 2017.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

4 reasons why your company should have its own podcast

Axia PR

Podcasting continues to be one of the fastest-growing media platforms. Podcasts provide entertainment, education, and much more. They’re an efficient way to consume information (you can listen anytime and while you do other things), and they’re relatively easy to produce.

UK Media Moves including Reach PLC, Manchester Evening News, People Management and more

Cision

Reach PLC has established new hubs Beauty and Fashion coverage, the Manchester Evening News has a new Head of Content and Jenny Roper takes over as Editor of People Management. Media Blog

8 Tools to Use When Creating Local Content Strategies

Prowly

Content marketing is a crucial aspect of any local digital marketing strategy. When planned and executed properly, it increases local business’ brand awareness, builds customers’ trust, and helps them position themselves as reliable sources of information.

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Media Moves at Omaha World-Herald & Reorg, Out Magazine Loses Top Editor

Cision

Randy Essex to join Omaha World-Herald, Phillip Picadri exits Out, and more. Media Blog

Media 120

2019 ends in data-challenged frustration—only 1 in 10 brands can effectively use it

Agility PR Solutions

Despite the availability of mounds of customer data, eye-opening new research from Oracle finds that, even on the cusp of the 21st century’s third decade, brands today continue to struggle with creating a unified view of customers.

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Earnings Gap Follows Women into Entrepreneurship

Solo PR Pro

Freshbooks released its second annual report on women in the independent Workforce and some of the findings were shocking. The report highlighted that there remains a large gap between women and men in the workforce at large but also in entrepreneurship. .

Free download: The essential guide to choosing PR software in 2020

Muck Rack

Free download: The essential guide to choosing PR software in 2020

Relating to Media Professionals: Key Takeaways from PR News Media Relations

TrendKite

Most of the time when pitches are being sent, they aren’t sticking to the heart of the press release. Don’t lose sight of why you’re pitching in the first place

Rethinking Talent Development and Growth with RH Strategic’s Mentor-Manager Program

RH Strategic

We’ve all worked at companies where conversations about professional development and growth were relegated to quarterly or annual check-ins where managers and direct reports came up with a list of goals, then promptly filed them away and forgot about them. At RH Strategic, our focus on developing and retaining talent led us to consider better. Read More. The post Rethinking Talent Development and Growth with RH Strategic’s Mentor-Manager Program appeared first on RH Strategic.

Media Moves at Omaha World-Herald & Reorg, Out Magazine Loses Top Editor

TrendKite

Randy Essex to join Omaha World-Herald, Phillip Picadri exits Out, and more

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Why you actually have to *plan* for the outrage culture now

Communications Conversations

In the span of just the last four weeks, we’ve seen the Internet Flash Mob take down two big advertising campaigns. First, there was South Dakota’s new “On Meth” campaign. The outrage-o-meter was at about a 8.5

UK Media Moves including Reach PLC, Manchester Evening News, People Management and more

TrendKite

Reach PLC has established new hubs Beauty and Fashion coverage, the Manchester Evening News has a new Head of Content and Jenny Roper takes over as Editor of People Management

A Tip for Tuesday: Tip

HMA Public Relations

For today's #TipforTuesday, Alison is giving us her two cents on tipping. Click the link to read more about tipping around the holidays! The post A Tip for Tuesday: Tip appeared first on HMA Public Relations. Tip for Tuesday Alison Bailin my blue heaven sevie industry tip

Infographic: Is TikTok a fit for your brand?

PR Daily

The video app is taking younger users by storm, but does that mean your organization should join the conversation? This graphic will help you decide. Communicators are right to have healthy skepticism whenever a new platform is announced.

7 #SocialPR Tools for Repurposing Content & Boosting Your Reach with Video

Social PR Chat

A great deal of time and resources can go into creating content for your blog, YouTube channel, email marketing, social channels and more. Today, the average organization spends 27% of its total marketing budget on content marketing and of that, 59% is allocated to content creation and distribution.