ImPRessions - Crenshaw Communications
DECEMBER 17, 2019
Not every tech PR agency is familiar with the ad tech category, but it keeps growing in size and significance. The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. To some, ad tech is a baffling alphabet soup of acronyms, like DMP , DSP , SSP , and CCPA.
Business Wire
DECEMBER 17, 2019
At our most recent Business Wire Meet the Media event, we brought together Fast Company and Inc. , CNET, Digital Trends, Tom’s Guide and Laptop Mag, and Refinery29 to share their recommendations on best ways to get their attention, schedule meetings, provide assets and conduct follow-ups during an event as big as CES. If you are in charge of trade show publicity, these tips are a great way to maximize your presence at any show.
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Cision
DECEMBER 17, 2019
Most of the time when pitches are being sent, they aren’t sticking to the heart of the press release. Don’t lose sight of why you’re pitching in the first place.
Prowly
DECEMBER 17, 2019
Content marketing is a crucial aspect of any local digital marketing strategy. When planned and executed properly, it increases local business’ brand awareness, builds customers’ trust, and helps them position themselves as reliable sources of information. The post 8 Tools to Use When Creating Local Content Strategies appeared first on Prowly Magazine.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Garrett Public Relations
DECEMBER 17, 2019
The freelance businessperson faces many challenges. As a long-time self-employed consultant – or freelancer, as it’s sometimes called – I know what it’s like to struggle with the questions that come up when one is trying to run one’s own business. So, I started #FreelanceChat in Sept. 2018 to help bring together freelancers interested in […].
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Critical Mention
DECEMBER 17, 2019
NEW YORK — Critical Mention, the leading media monitoring and intelligence platform for TV, radio, online news and social media has launched a YouTube integration that continues the expansion of its already robust content set. The initial release of this new feature will allow users to see every mention from hundreds of popular YouTube channels directly in the platform.
Cision
DECEMBER 17, 2019
Randy Essex to join Omaha World-Herald, Phillip Picadri exits Out, and more.
Agility PR Solutions
DECEMBER 17, 2019
As PR professionals, we craft copy for clients daily. Bylines, white papers, media materials—these messages must be crisp, clear, and concise. While everyone approaches writing with individualized flair, we all have the same goal: ensure your clients’ varied personalities shine through your storytelling while keeping copy tight. Here are ways to break the writing process […].
Axia PR
DECEMBER 17, 2019
Podcasting continues to be one of the fastest-growing media platforms. Podcasts provide entertainment, education, and much more. They’re an efficient way to consume information (you can listen anytime and while you do other things), and they’re relatively easy to produce. By now, you’ve probably listened to a podcast or overheard someone describing one.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Agility PR Solutions
DECEMBER 17, 2019
Corporate America is increasingly using AI, and executives anticipate that they will use it even more in the years ahead. But they also have significant concerns, new research fromknowledge marketplace GLG finds. Sixty percent of executives surveyed do not feel that their organizations are fully aligned on how they should develop and use AI. And […].
Communications Conversations
DECEMBER 17, 2019
In the span of just the last four weeks, we’ve seen the Internet Flash Mob take down two big advertising campaigns. First, there was South Dakota’s new “On Meth” campaign. The outrage-o-meter was at about a 8.5 on this campaign, as exhibited by tweets like these: People believed the campaign was stupid. That it painted South Dakota in a bad light.
Agility PR Solutions
DECEMBER 17, 2019
Despite the availability of mounds of customer data, eye-opening new research from Oracle finds that, even on the cusp of the 21st century’s third decade, brands today continue to struggle with creating a unified view of customers. The firm’s November 2019 study, Getting Customer Data Management Right, conducted by Forrester Consulting, includes insights from 337 marketing and […].
Inbound PR
DECEMBER 17, 2019
I started my career in PR. That was a conscious choice, I wanted to do PR. When I was at university doing a BA in International Business in Germany, you could say that I fell in love with Public Relations during a module in Marketing where I got exposed to PR for the first time. That was also the time when social media started to pick up and businesses were trying to figure who owns it and how to do it for their benefit.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
RH Strategic
DECEMBER 17, 2019
We’ve all worked at companies where conversations about professional development and growth were relegated to quarterly or annual check-ins where managers and direct reports came up with a list of goals, then promptly filed them away and forgot about them. At RH Strategic, our focus on developing and retaining talent led us to consider better. Read More.
Muck Rack
DECEMBER 17, 2019
Free download: The essential guide to choosing PR software in 2020
Solo PR Pro
DECEMBER 17, 2019
Freshbooks released its second annual report on women in the independent Workforce and some of the findings were shocking. The report highlighted that there remains a large gap between women and men in the workforce at large but also in entrepreneurship. . In the public relations industry we know that there has been a persistent gap between the genders with more men occupying positions of power and earning more money.
HMA Public Relations
DECEMBER 17, 2019
For today's #TipforTuesday, Alison is giving us her two cents on tipping. Click the link to read more about tipping around the holidays! The post A Tip for Tuesday: Tip appeared first on HMA Public Relations.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Sword and the Script
DECEMBER 17, 2019
Agility. A gateway. A business driver. Surround sound. A managed risk. Attribution. Advocacy. Cross-vertical experience. And storytelling. These are the words my guests used in Off Script Q&A interviews about PR and marketing this year. If I were to add one more it would be this: timeless. While there have been 44 published Off Script interviews in total, nine were completed in 2019.
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