Thu.Jun 06, 2019

How to Create the Best B2B Content in Your Industry

B2B PR Sense

B2B content creation is much like creating anything else. It takes hard work and time to create something of quality that people will admire and use for years to come. Think, for a moment, about carpentry. There are hacks who will sell you a product that will inevitably break within a year.

B2B 226

6 ways to tell better visual stories on Instagram

PR Daily

Rule of thirds. Lighting. Gallery cohesiveness. Are you using top tactics to engage people on the powerhouse picture platform? Editor’s note: This story is taken from Ragan Communications’ distance-learning portal Ragan Training.

6 hot tips for creating an engaging website for your new business

Agility PR Solutions

Starting a new business is always a daunting challenge. There are so many steps and stages required to ensure that the process goes smoothly and that you attract customers along the way. One of the most important steps is building an attractive website that appeals to your target audiences.

7 PR tactics that hurt more than they help

PR Daily

A stunt intended to grab headlines can result in the wrong kind of publicity if communicators don’t take precautions. Here are some common gaffes—and tips on how to avoid them. . Though public relations techniques are meant to get attention, some become news for the wrong reasons.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

5 content marketing trends to adopt in 2019

NewsWhip

[…]. The post 5 content marketing trends to adopt in 2019 appeared first on NewsWhip. Brands Communications & PR

Trends 109

More Trending

What AirPods and FAA Regulations Have to Do With Media Relations

PRSay

I’m writing this on a plane to North Carolina. And something is really standing out to me this spring as I’m traveling to deliver live training events. Until a few years ago, the Federal Aviation Administration had a rule that you couldn’t wear headphones during the final approach to landing.

What stories do your infographics tell?

PR Daily

Join expert Bob Zeni for this virtual summit filled with tips to craft stronger visual narratives. Imagine every single person in your audience scrutinizing your infographic. Does it tell a dazzling and compelling story?

Tips for new college grads pursuing an agency career

Agility PR Solutions

Preparing to leave college and enter the working worldcan be a daunting task full of questions, but Noisy Trumpet is here to help.

Agency 102

Following backlash, YouTube vows to tighten its harassment policy

PR Daily

The video platform has suffered criticism following its decision not to ban a controversial commentator’s content but to restrict him from making money on the site. YouTube is struggling to banish extremist content without enraging users who claim such bans violate free speech.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

8 lessons from 10 years of blogging

Communications Conversations

Last December, I celebrated my tenth year of blogging. Whoops, I guess I forgot to pop that bottle of champagne! I’m usually a sentimental guy, but apparently when it comes to my blog I lost that capacity. At any rate, I got around to reflecting on 10 years of blogging recently.

To observe D-Day anniversary, brand managers lean toward reverence

PR Daily

Commemorating the Normandy invasion, pivotal in altering the course of World War II, organizations and politicians alike turned to stories, photos and sober salutes to its heroes.

Brand 127

The Troubled Woodstock 50 Festival is a Master Class in Bad Event PR

PR News

Robocalls’ downside: The deluge is washing away consumer trust

PR Daily

Automated phone messages account for a quarter of all calls made in the U.S., and reports suggest the practice keeps many people from answering calls from unrecognized numbers. Robocalls might be a cheap, useful tool, but new reports suggest their overuse is undermining marketing by phone.

Digital exclusion: internet access in the UK has peaked

Stephen Waddington

Thirteen percent of adults in the UK do not use the internet. It’s a figure that has remained unchanged since 2014 according to Ofcom. That’s a problem for public engagement.

Groups 124

6 time-consuming PR tasks you should automate

PR Daily

You have plenty of responsibilities to handle without miring yourself in tedious, repetitive duties. You’re not a robot—so employ one instead. Use online tools, and free yourself up to be creative. Many PR tasks are repetitive, boring and time-consuming—yet they must get done.

The Toughest Job in Broadcasting

HMA Public Relations

The toughest job in broadcasting has to be the official pronouncer for the Scripps National Spelling Bee, which is carried live on ESPN. The post The Toughest Job in Broadcasting appeared first on HMA Public Relations.

Don’t miss this week’s Health Care PR and Marketing Awards deadline

PR Daily

Share the campaigns and projects that told your powerful health care stories. The extended deadline is Friday, June 7. The post Don’t miss this week’s Health Care PR and Marketing Awards deadline appeared first on PR Daily. Ragan Awards

ICYMI—Bulldog’s top posts for May

Agility PR Solutions

May was another terrific month for Bulldog content, with some eye-opening research articles and timely and compelling byline submissions.

Study 78

PR Week's Hall of Femme: Get to know Jenn Michaels, SVP of PR at MGM Resorts International

Muck Rack

PR Week's Hall of Femme: Get to know Jenn Michaels, SVP of PR at MGM Resorts International

Why There is No Cookie Cutter Marketing Strategy

5W PR

Sarah is a marketing consultant who has built an independent business by helping grow the digital marketing efforts of brands within the beauty niche. By creating a dynamic portfolio of strong work with case studies showcasing her results, Sarah has been able to get quite a few clients, both large and small. One aspect of work that Sarah particularly enjoys is streamlining, allowing her to take on more work without running herself into the ground.

Dictionary.com 'Redefines' Black Per P&G Campaign Request

Flack Me

Category: Flack Me Summary: “My Black is Beautiful,” a platform created by Procter & Gamble to support and elevate black culture, on Wednesday asked “all dictionaries to #RedefineBlack.& &rdquo

28