Thu.Jun 06, 2019

6 ways to tell better visual stories on Instagram

PR Daily

Rule of thirds. Lighting. Gallery cohesiveness. Are you using top tactics to engage people on the powerhouse picture platform? Editor’s note: This story is taken from Ragan Communications’ distance-learning portal Ragan Training. The site contains hundreds of hours of case studies, video presentations, and interactive courses. Instagram is the second-largest social media platform, after Facebook, says Jenn Herman.

6 hot tips for creating an engaging website for your new business

Agility PR Solutions

Starting a new business is always a daunting challenge. There are so many steps and stages required to ensure that the process goes smoothly and that you attract customers along the way. One of the most important steps is building an attractive website that appeals to your target audiences. Creating a website for someone that […]. The post 6 hot tips for creating an engaging website for your new business appeared first on Agility PR Solutions. Marketing Public Relations marketing

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7 PR tactics that hurt more than they help

PR Daily

A stunt intended to grab headlines can result in the wrong kind of publicity if communicators don’t take precautions. Here are some common gaffes—and tips on how to avoid them. . Though public relations techniques are meant to get attention, some become news for the wrong reasons. Here are seven examples illustrating how PR gambits can become costly blunders: 1. The corny, horny news release.

Digital exclusion: internet access in the UK has peaked

Stephen Waddington

Thirteen percent of adults in the UK do not use the internet. It’s a figure that has remained unchanged since 2014 according to Ofcom. That’s a problem for public engagement. Access to digital services and literacy rates have plateaued in the UK according to new data published by the broadcast and telecom watchdog Ofcom. The Ofcom Adults: Media use and attitudes report 2019 examine adults’ media literacy rates in the UK. It highlights a significant minority of digitally excluded adults.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Following backlash, YouTube vows to tighten its harassment policy

PR Daily

The video platform has suffered criticism following its decision not to ban a controversial commentator’s content but to restrict him from making money on the site. YouTube is struggling to banish extremist content without enraging users who claim such bans violate free speech. On Wednesday, the platform announced that it was “taking a closer look” at its harassment policies, which also affect videos that are hateful or discriminatory: Today has generated a lot of questions and confusion.

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Robocalls’ downside: The deluge is washing away consumer trust

PR Daily

Automated phone messages account for a quarter of all calls made in the U.S., and reports suggest the practice keeps many people from answering calls from unrecognized numbers. Robocalls might be a cheap, useful tool, but new reports suggest their overuse is undermining marketing by phone. Cellphones have revolutionized the way people connect, and marketers and PR pros have gained access to audiences through mobile apps and more.

The Troubled Woodstock 50 Festival is a Master Class in Bad Event PR

PR News

This past January, baby boomers and John Mayer-following millennial Deadheads alike rejoiced at the announcement that the 50th anniversary of the legendary Woodstock Music and Arts Festival would be celebrated with a concert in upstate New York, featuring 60 acts on three stages that included newer artists and legacy Woodstock veterans. Under the banner of… Continued. The post The Troubled Woodstock 50 Festival is a Master Class in Bad Event PR appeared first on PR News Blog.

Don’t miss this week’s Health Care PR and Marketing Awards deadline

PR Daily

Share the campaigns and projects that told your powerful health care stories. The extended deadline is Friday, June 7. The post Don’t miss this week’s Health Care PR and Marketing Awards deadline appeared first on PR Daily. Ragan Awards

What AirPods and FAA Regulations Have to Do With Media Relations

PRSay

I’m writing this on a plane to North Carolina. And something is really standing out to me this spring as I’m traveling to deliver live training events. Until a few years ago, the Federal Aviation Administration had a rule that you couldn’t wear headphones during the final approach to landing. Flight attendants would come around and tap on your shoulder right before a descent. The headphones would come off, and you’d actually start chatting with the people sitting nearby.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

6 time-consuming PR tasks you should automate

PR Daily

You have plenty of responsibilities to handle without miring yourself in tedious, repetitive duties. You’re not a robot—so employ one instead. Use online tools, and free yourself up to be creative. Many PR tasks are repetitive, boring and time-consuming—yet they must get done. You could be holding back your business or career if you’re wasting much of your limited time on tasks that could be automated, notably these six: 1. Tracking email responses.

Tips for new college grads pursuing an agency career

Agility PR Solutions

Preparing to leave college and enter the working worldcan be a daunting task full of questions, but Noisy Trumpet is here to help. Whether you are applying for internships or full-time employment, there are essential tips and tricks we recommend to those who are eager to learn about and join agency life. From college courses […]. The post Tips for new college grads pursuing an agency career appeared first on Agility PR Solutions. Analysis Public Relations profession

8 lessons from 10 years of blogging

Communications Conversations

Last December, I celebrated my tenth year of blogging. Whoops, I guess I forgot to pop that bottle of champagne! I’m usually a sentimental guy, but apparently when it comes to my blog I lost that capacity. At any rate, I got around to reflecting on 10 years of blogging recently. I’ve written more than 1,200 blog posts in that timespan. With an average of 600 words per post that’s a whopping 720,000 words!

How to Create the Best B2B Content in Your Industry

B2B PR Sense

B2B content creation is much like creating anything else. It takes hard work and time to create something of quality that people will admire and use for years to come. Think, for a moment, about carpentry. There are hacks who will sell you a product that will inevitably break within a year. But there are also master carpenters that create a lasting product that you will enjoy for years to come. Normally, an enduring product cannot be created in the matter of a couple hours.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

The Toughest Job in Broadcasting

HMA Public Relations

The toughest job in broadcasting has to be the official pronouncer for the Scripps National Spelling Bee, which is carried live on ESPN. The post The Toughest Job in Broadcasting appeared first on HMA Public Relations. Featured ESPN Jacques Bailly national spelling bee Scott Hanson Scripps National Spelling Bee

ICYMI—Bulldog’s top posts for May

Agility PR Solutions

May was another terrific month for Bulldog content, with some eye-opening research articles and timely and compelling byline submissions. Among the topics netting big eyeball counts last month were some on-point media relations posts by Throughline Group’s Christina Hennessy and Amendola Communications’ Ken Krause, as well as a thought-provoking study on earned media’s value to […]. The post ICYMI—Bulldog’s top posts for May appeared first on Agility PR Solutions. Public Relations content

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PR Week's Hall of Femme: Get to know Jenn Michaels, SVP of PR at MGM Resorts International

Muck Rack

PR Week's Hall of Femme: Get to know Jenn Michaels, SVP of PR at MGM Resorts International

The Troubled Woodstock 50 Festival is a Master Class in Bad Event PR

PR News

This past January, baby boomers and John Mayer-following millennial Deadheads alike rejoiced at the announcement that the 50th anniversary of the legendary Woodstock Music and Arts Festival would be celebrated with a concert in upstate… Continued. The post The Troubled Woodstock 50 Festival is a Master Class in Bad Event PR appeared first on PR News. Crisis Management Media Relations

Why There is No Cookie Cutter Marketing Strategy

5W PR

Sarah is a marketing consultant who has built an independent business by helping grow the digital marketing efforts of brands within the beauty niche. By creating a dynamic portfolio of strong work with case studies showcasing her results, Sarah has been able to get quite a few clients, both large and small. One aspect of work that Sarah particularly enjoys is streamlining, allowing her to take on more work without running herself into the ground.

Infographic: Crucial video trends for communicators to follow

PR Daily

As video becomes a more important format for digital marketers and PR pros, it’s vital that you stay on top of the latest best practices. Here’s how to ensure your creations wow audiences. Video is a potent tool for communicators in 2019. Short clips and longer brand films have the best engagement and conversion metrics for any content type, and more and more marketers are adopting online video tools.

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Dictionary.com 'Redefines' Black Per P&G Campaign Request

Flack Me

Category: Flack Me Summary: “My Black is Beautiful,” a platform created by Procter & Gamble to support and elevate black culture, on Wednesday asked “all dictionaries to #RedefineBlack.& &rdquo

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What stories do your infographics tell?

PR Daily

Join expert Bob Zeni for this virtual summit filled with tips to craft stronger visual narratives. Imagine every single person in your audience scrutinizing your infographic. Does it tell a dazzling and compelling story? Ragan’s 2019 Infographics Storytelling Virtual Summit takes place Friday, June 21 and will empower you to tell visually pleasing stories with infographics. Bob Zeni, veteran infographics expert, leads this two-hour session, packed with practical takeaways.

To observe D-Day anniversary, brand managers lean toward reverence

PR Daily

Commemorating the Normandy invasion, pivotal in altering the course of World War II, organizations and politicians alike turned to stories, photos and sober salutes to its heroes. D-Day’s 75 th anniversary has presented a challenge to PR pros, marketers and others in the business of managing organizations’ reputations. How would they commemorate a world-shaking historical event, particularly if your connection is tenuous?

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