Thu.May 02, 2019

A Useful New Model to Get The Edge in Public Relations

B2B PR Sense

Photo Credit: Frank McKenna. Public relations is changing in the blink of an eye. There’s just one problem. Some Public relations practitioners and many PR clients are running a little behind. PR for eons was laser-focused on earned media — placing a story in media outlets.

Instagram adding features to make its platform ‘less pressurized’

PR Daily

By removing public ‘like’ counts from posts and introducing deterrents to bullying and other negativity, the company is trying to make the photo-sharing app more welcoming. Instagram is responding to criticism about its platform and how it affects users’ mental health.

Report: Rival IQ's social media industry benchmarks

Stephen Waddington

A guest post by Seth Bridges, the founder and Head of Product and Marketing at Rival IQ , a social media analytics software company in Seattle, Washington.

What to expect from your content marketing campaign

PR Daily

Content creation is a long game, requires heavy investment and dedication, and might not provide immediate results. Here’s what you can reasonably expect. When it comes to content marketing, patience is a must-have.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Game of Thrones: Season 8 Buzz on Social Media

Meltwater - PR

Disclaimer: All data and insights provided by Meltwater were analysed before the broadcast of Episode 3. Meltwater looks at what Game of Thrones fans are talking about in this fortnightly… Read More >>>. Blog Marketing PR & Comms Social Listening Social Media

More Trending

New research uncovers marketing opportunities with ad blockers

Agility PR Solutions

Can brands maneuver around ad-blocking technology? It’s a definite challenge, but new research from creative portfolio site Visual Objects reveals there may still be marketing and advertising opportunities with consumers who use it.

4 tips for finding a marketing partner

PR Daily

Limited resources can be stretched farther when organizations are willing to collaborate. Here are some important considerations for anyone looking to team up. Marketers don’t have to go it alone to find success.

Are press releases good for SEO?

Muck Rack

Are press releases good for SEO

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5 Twitter gaffes brand managers should avoid

PR Daily

While the microblogging platform has delivered some big wins for companies like Wendy’s, it can be a bumpy road for communicators finding their sea legs. Steer clear of these perils. This article originally appeared on PR Daily in May of 2018.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

So you’ve adopted an employee communications app—now what?

Agility PR Solutions

Up until fairly recent, a large majority of companies used outdated methods to communicate with employees that were inefficient, ineffective, and left many deskless workers behind.

How to catapult your content to the top of the search results

PR Daily

Discover how to elevate your messaging using Google Ads and Google Analytics. The best time to start a successful SEO plan is 10 years ago. Even if you’ve done that, earning top billing on Google takes yearly upkeep. If you’re just getting going, well, it’s time to get going.

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PR is a lifestyle

HMA Public Relations

I recently joined PRSA Phoenix’s New Pros Mentorship Program, which is a nine-month program dedicated to supporting the career development of new pros and pairing them […]. The post PR is a lifestyle appeared first on HMA Public Relations.

Survey: Measurement, storytelling cited as top weaknesses

PR Daily

From PR pros to internal communicators, tracking one’s impact is a top concern. Most also struggle to make boring stories interesting. A wide range of communicators—from public relations pros to human resources specialists—perceive measurement as their major Achilles’ heel.

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As Amazon takes steps to protect customers, retail partners feel the squeeze

Agility PR Solutions

New research from The Upstart Group shows retail communicators that even the world’s biggest brands are taking strategic steps to put consumers first—which in this case might leave other brands large and small scrambling to improve their customer experiences.

Are you a health care communications expert?

PR Daily

We want to know about the work you’re most proud of. Enter Ragan’s 2019 Health Care PR & Marketing Awards. Save $50 when you complete your entry by May 10. The post Are you a health care communications expert? appeared first on PR Daily.

4 Types of Video Content That Convert

Critical Mention

YouTube is now the second-largest search engine behind Google, so it’s no surprise that 95 percent of viewers are more likely to remember a CTA after watching a video compared to 10 percent reading it in text format and marketers increasing their video marketing efforts in recent years.

Video 78

What does the PESO model look like in five years? 3 key takeaways from the recent USC Annenberg Center for PR Study

Communications Conversations

In case you haven’t heard, that’s Paid-Earned-Shared-Owned. It’s the acronym that has come to define our generation of marketing and communications. But, it’s also a model in constant flux.

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4 Types of Video Content That Convert

Critical Mention

YouTube is now the second-largest search engine behind Google, so it’s no surprise that 95 percent of viewers are more likely to remember a CTA after watching a video compared to 10 percent reading it in text format and marketers increasing their video marketing efforts in recent years. So if you are creating more video content or thinking about it, we wanted to share six types of video content that will help convert your prospects into leads. Testimonials.

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Here’s what drove engagement at the 2019 New York Auto Show

NewsWhip

[…]. The post Here’s what drove engagement at the 2019 New York Auto Show appeared first on NewsWhip. Brands Facebook Analytics Facebook Content Marketing Facebook data social media analytics Social Media Data Social media engagement social media marketing

A Case Study: Orchestrating a Harmonious Message

Waxing UnLyrical

Guest Post by Heather Whaling. Geben Communication is a platform to do good. The more we give, the more we grow. And, the more we grow, the more we give. We want to do work that matters with people we like. We want to be impactful. And that is why we partnered with the Harmony Project.

Creating the Modern Day Sabbatical

Karen Freberg

As the Kentucky Derby comes into town, it’s a time of not only excitement, but reflection over the past few months. It’s been fun to see my fellow colleagues and friends share their presentations from their classes and discuss final exam preparations.

How to Get Google Alerts in Slack

CivicFeed Insights

Getting notified when someone mentions your brand on the Web can be empowering. Receiving Google Alerts in Slack makes this even more efficient. In this post, we present an outline of the procedures involved in integrating Google Alerts with Slack. Not only does it keep you aware of your PR impact but it also helps you to improve your campaigns and find out what your competitors are up to. Some pre-requisites. Get your company on Slack.

3 Best Ways to Use Cold Emails to Land Media Coverage

Flack Me

Category: Flack Me Summary: Spraying out a generic pitch to dozens of journalists will garner you little attention—except maybe exile to the ‘blocked sender’ dungeon. Try these approaches instead

How to Get Google Alerts in Slack

CivicFeed Insights

Getting notified when someone mentions your brand on the Web can be empowering. Receiving Google Alerts in Slack makes this even more efficient. In this post, we present an outline of the procedures involved in integrating Google Alerts with Slack. Not only does it keep you aware of your PR impact but it also helps you to improve your campaigns and find out what your competitors are up to. Some pre-requisites. Get your company on Slack.