What does the PESO model look like in five years? 3 key takeaways from the recent USC Annenberg Center for PR Study
Communications Conversations
MAY 2, 2019
PESO. In case you haven’t heard, that’s Paid-Earned-Shared-Owned. It’s the acronym that has come to define our generation of marketing and communications. But, it’s also a model in constant flux. Ask today’s CEO what the PESO model looks like in five years, and here’s what they will say (according to the USC-Annenberg Center for Public Relations): Now, there’s a few things I find interesting about this graphic: Just 12% for paid media?
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