Thu.May 02, 2019

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What does the PESO model look like in five years? 3 key takeaways from the recent USC Annenberg Center for PR Study

Communications Conversations

PESO. In case you haven’t heard, that’s Paid-Earned-Shared-Owned. It’s the acronym that has come to define our generation of marketing and communications. But, it’s also a model in constant flux. Ask today’s CEO what the PESO model looks like in five years, and here’s what they will say (according to the USC-Annenberg Center for Public Relations): Now, there’s a few things I find interesting about this graphic: Just 12% for paid media?

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4 Types of Video Content That Convert

Critical Mention

YouTube is now the second-largest search engine behind Google, so it’s no surprise that 95 percent of viewers are more likely to remember a CTA after watching a video compared to 10 percent reading it in text format and marketers increasing their video marketing efforts in recent years. So if you are creating more video content or thinking about it, we wanted to share six types of video content that will help convert your prospects into leads. 1.

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New research uncovers marketing opportunities with ad blockers

Agility PR Solutions

Can brands maneuver around ad-blocking technology? It’s a definite challenge, but new research from creative portfolio site Visual Objects reveals there may still be marketing and advertising opportunities with consumers who use it. Ad blockers may be popular, but nearly 60 percent of people who use them voluntarily disable the technology—or “whitelist”—for certain website pages […].

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Are press releases good for SEO?

Muck Rack

Are press releases good for SEO?

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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So you’ve adopted an employee communications app—now what?

Agility PR Solutions

Up until fairly recent, a large majority of companies used outdated methods to communicate with employees that were inefficient, ineffective, and left many deskless workers behind. Even now as employee satisfaction emerges at the forefront, many have turned to employee engagement or advocacy tools with the notion that they’ll be most effective in creating a […].

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As Amazon takes steps to protect customers, retail partners feel the squeeze

Agility PR Solutions

New research from The Upstart Group shows retail communicators that even the world’s biggest brands are taking strategic steps to put consumers first—which in this case might leave other brands large and small scrambling to improve their customer experiences. Global e-commerce giant Amazon is quietly instituting policy changes that will have a large impact on […].

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PR is a lifestyle

HMA Public Relations

I recently joined PRSA Phoenix’s New Pros Mentorship Program, which is a nine-month program dedicated to supporting the career development of new pros and pairing them […]. The post PR is a lifestyle appeared first on HMA Public Relations.

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Creating the Modern Day Sabbatical

Karen Freberg

As the Kentucky Derby comes into town, it’s a time of not only excitement, but reflection over the past few months. It’s been fun to see my fellow colleagues and friends share their presentations from their classes and discuss final exam preparations. It marks the end of the spring semester, and my sabbatical to some degree. The past four months have been some of the best professional and personal experiences I’ve had as a professor at the University of Louisville.

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Here’s what drove engagement at the 2019 New York Auto Show

NewsWhip

[…]. The post Here’s what drove engagement at the 2019 New York Auto Show appeared first on NewsWhip.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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A Case Study: Orchestrating a Harmonious Message

Waxing UnLyrical

Guest Post by Heather Whaling. Geben Communication is a platform to do good. The more we give, the more we grow. And, the more we grow, the more we give. We want to do work that matters with people we like. We want to be impactful. And that is why we partnered with the Harmony Project. Since 2009, the Harmony Project has connected thousands of people in Columbus, Ohio across social divides through the arts, education and volunteer community service.

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How to Get Google Alerts in Slack

PeakMetrics Insights

Getting notified when someone mentions your brand on the Web can be empowering. Receiving Google Alerts in Slack makes this even more efficient. In this post, we present an outline of the procedures involved in integrating Google Alerts with Slack. Not only does it keep you aware of your PR impact but it also helps you to improve your campaigns and find out what your competitors are up to.

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Report: Rival IQ's social media industry benchmarks

Stephen Waddington

A guest post by Seth Bridges, the founder and Head of Product and Marketing at Rival IQ , a social media analytics software company in Seattle, Washington. By Seth Bridges Earlier this year, my team at Rival IQ published our annual Social Media Industry Benchmark Report , an in-depth look at the performance of owned social media from 1,800 brands across 12 industries from around the world.

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How to Get Google Alerts in Slack

PeakMetrics Insights

Getting notified when someone mentions your brand on the Web can be empowering. Receiving Google Alerts in Slack makes this even more efficient. In this post, we present an outline of the procedures involved in integrating Google Alerts with Slack. Not only does it keep you aware of your PR impact but it also helps you to improve your campaigns and find out what your competitors are up to.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.