Ronn Torossian
OCTOBER 28, 2019
In an earlier article the discussion focused on the importance of convincing senior management about the need for crisis management and communications. The two go hand-in-hand and must stay together. Crisis management deals with identifying those events that could occur that would likely cause a company to shutter its doors and/or have a long-lasting and […].
Prowly
OCTOBER 28, 2019
Any business or brand thrives when they have a great relationship with their audience. What a brand puts out to the public can make or break their reputation, thus making PR a vital aspect of their success and credibility. The post Why Using SEO for PR Through Newsroom is Worth Your Time and Effort appeared first on Prowly Magazine.
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Prohibition
OCTOBER 28, 2019
In today’s ever-crowding market, it’s becoming increasingly difficult for brands to stand out: with 3.5billion Google searches happening each and every day, and only 5% of all branded content getting the lion’s share of consumer engagement, marketers need to consider tactics with longevity, and this is where a kick-ass content marketing strategy comes into play.
Ishmael's Corner
OCTOBER 28, 2019
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Years ago we resigned a big brand account in the consumer electronics space. I think the statute of limitations has run out, 10+ years, so I can share the name. You’ve probably heard of them. Sony. At the time we supported their consumer electronics business in the U.S. handling their video camcorders, cameras and laptops.more.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Agility PR Solutions
OCTOBER 28, 2019
Focusing on ways to improve public relations strategies within your business can bring about a number of rewards, including better visibility, improved credibility, and stronger relationships with both customers and clients alike. Overall, this should lead to more sales and higher revenue potential within your company. For that reason, public relations should be a key […].
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
OCTOBER 28, 2019
Cross-channel marketing has come, and it’s here to stay. However, it’s no longer just being used by industries, such as retail and e-commerce, but virtually all consumer-facing businesses. This includes news publications, from online to print to broadcast. A new report, News in the Age of Personalized Marketing, from cross-channel growth marketing firm Iterable, highlights […].
Stephen Waddington
OCTOBER 28, 2019
Access Intelligence has rebranded following a series of acquisitions. I caught up with CEO Joanna Arnold to talk about AI, media intelligence, social listening, platforms and the PRtech market. Vuelio’s parent company Access Intelligence recently acquired Pulsar, the social listening platform. It follows the acquisition of ResponseSource, a network that connects media and influencers, in 2018.
Agility PR Solutions
OCTOBER 28, 2019
Corporate board members may have greater confidence in their organizations’ ability to manage key risks than management actually does—and as a result, boards are significantly overconfident when it comes to addressing the thorniest issues facing their organizations, according to eye-opening new research from The Institute of Internal Auditors (IIA).
The Hoffman Agency
OCTOBER 28, 2019
Asia Pacific MD Caroline Hsu led a three-day regional summit last week. After two days of discussions, brainstorming, and yes, a “few” PowerPoint presentations, day three gave new meaning to the phrase, “If you can’t take the heat, get out of the kitchen.” Breaking into four teams, participants cooked a traditional four-course Thai meal: Tom Yum Goong (Spicy Prawn Soup with Lemongrass).
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Agility PR Solutions
OCTOBER 28, 2019
There are many things you can do to improve the customer’s impression of your business, many of which occur in plain sight. However, there are even more things you can do to improve the customer opinion behind the scenes. Rebekah Iliff, an entrepreneur, writer, and public speaker, explains that PR professionals often struggle to pull […]. The post 4 behind-the-scenes ways to improve the customer opinion appeared first on Agility PR Solutions.
Prohibition
OCTOBER 28, 2019
In today’s world of mindless scrolling, creating quality content that leads to increased interactions and engagements in vital. Recent research suggests that 55% of users are more likely to pay attention to video content that appears on their feed, so below we’ve highlighted our top tips for how to create and promote quality video content, by drawing on a recent project for The Light, a shopping centre in the heart of Leeds.
Agility PR Solutions
OCTOBER 28, 2019
With media newsrooms moving at lightning speed around the clock, new research from the International Center for Journalists (ICF) finds editors and reporters around the world increasingly turning to digital technology to help address challenges such as the spread of misinformation and growing attacks on reporters. This unparalleled survey, conducted in 14 languages, is based […].
Prohibition
OCTOBER 28, 2019
As a creative and eco-conscious Yorkshire -based agency, we were eager to win the opportunity to work with Yorkshire Water in the promotion of their ‘Six Capitals’ conference, an event aimed to tackle some of the biggest ecological issues facing both the region and the whole of the UK. Yorkshire Water provides water and waste services to millions of homes throughout Yorkshire, and in turn, are looking to minimise environmental damage to waterways and land throughout the region.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Agility PR Solutions
OCTOBER 28, 2019
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Axios: Sara Kehaulani Goo (@axios) will be joining as Executive Editor in December. Frederick News-Post: Erika Riley (@frednewspost) has been hired as a Business Reporter. Los Angeles Times, […].
Prohibition
OCTOBER 28, 2019
Over the past few years, we have seen video become one of the most powerful ways of reaching an audience. You’ll probably be familiar with bad and brilliant attempts at video content as brands increasingly put budget towards this. From B2B conference videos, to Christmas campaigns, at Prohibition we’ve done it all. You can watch and read about more examples of our video content here.
Culpwrit
OCTOBER 28, 2019
By Alma Causey The world is transforming at an incredibly swift pace. Technological advances, business trends, demographic changes, and social reforms are altering the world we live in. Prosperity involves adapting to changing circumstances. Those who remain passive are at risk of falling behind. Progress is a process that involves multidimensional aspects.
HMA Public Relations
OCTOBER 28, 2019
Today’s #MediaMonday comes to us from Laurel Morales, senior field correspondent for KJZZ’s Fronteras Desk. Learn more about her! The post #MediaMonday – Laurel Morales appeared first on HMA Public Relations.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Mark My Words
OCTOBER 28, 2019
Prohibition
OCTOBER 28, 2019
As a Yorkshire agency, it’s fair to say that we think God’s own country serves up the best tap water in the UK, but what do the general public prefer – Yorkshire’s finest or bottled mineral water? We put this to test on behalf of Yorkshire Water, who wanted a video to promote their attendance at this year’s Great Yorkshire Show. Yorkshire Water brought their water bar, ‘Yorkshire on Tap’ to the show, with the aim to encourage people to bring their own reusable bottle to fill up for free, rather
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