ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2016

Apple switched its public relations into high gear this week for the release of the new Apple iPhone 7. While we all don’t have such sexy new product announcements, the consumer tech PR space is full of other great news of interest to relevant journalists and bloggers. We work with a variety of tech companies and are fortunate to have nurtured important media contacts in the industry.

Consumer 131

Consumer Strategy Print Pitching 131

Steve Barrett on PR

SEPTEMBER 9, 2016

McDonald's has forgone a 35-year relationship to throw in its lot with the agency of the future - it's a sign that clients are considering all options to save money and supercharge their marketing.

Agency 76

Agency Marketing 76

Beyond PR

SEPTEMBER 9, 2016

When you have news to share, you distribute it as far and wide as you possibly can. You share on social, write a blog post, budget money for an ad and more. But none of these tactics can result in the benefits you receive from earned media coverage. Earned media is highly valuable in reaching today’s distracted audiences; in fact, 81% of senior marketers said that earned media was more effective than paid.

Pitching 57

Pitching Journalism Study Writing 57

Cision

SEPTEMBER 9, 2016

Despite the multitude of channels and platforms available to PR professionals today, press releases remain an important part of the public relations arsenal. But are your press releases driving leads or falling flat? As we explore in the 3 Stages of Expanding Your Content’s Reach , i f you don’t deliver your news in a compelling way, you’ll fail to gain your audience’s attention. .

Infographics 192

Infographics Guidelines Pitching Creativity 192

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

PRSay

SEPTEMBER 9, 2016

*This article was provided by YouGov , a PRSA partner. Data driven insight is one of the most powerful tools in the world of communications. Research is simply the most effective way to discover who is using your brand, to understand just how they are using those products and services, and to decipher how they feel about your brand. Research insights are also one of the most effective way to generate media headlines and to sustain effective thought-leadership programs.

Newspapers 73

Newspapers Print Sports Consumer 73