Wed.Jul 24, 2019

How to build your social media content calendar

PR Daily

How often should you post content to your social media channels, and what should that content look like? It all depends on your goals and target audience—and how much you want to spend. PR pros agree that social media is vital to their work.

Writing Hacks to 10X Your PR Success

Social PR Chat

Imagine how much more productive and rewarding your writing time could be if, when you made time to write and sat down and opened that laptop, you could get right to it? Staring at a blank page wondering when the right words will come cost time you can’t afford to waste. In a recent Office Hours Live Chat, I got to pick the brain of a business writer and writing coach Miranda Miller.

How PR pros can create and distribute memes

PR Daily

The online creations have become an increasingly important part of internet communication. Here’s how you can develop your own memes—and use them effectively to sway audiences. Memes have become an integral part of online communication.

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Back to School season is here! What are we buying in the U.S. and Canada?

Agility PR Solutions

The retail cycle always has us thinking about things a bit earlier than we’d like, and “Back to School” season is no exception! Here at Agility PR Solutions, the Media Insights team is tracking media coverage related to “Back to School” shopping in both the U.S. and Canada.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

It’s time to put PR ethics front and center

PR Daily

Follow these guidelines to take the high road and shore up your reputation management. Public relations and corporate communications experts are urging corporations to more strongly embrace strict ethical standards.

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More Trending

30 jobs in the PR and marketing world

PR Daily

As newsrooms shed jobs, journalists are looking for new careers, but is PR the right fit for you? Check out this list of the latest jobs from the communications industry. Newsrooms are still shrinking across the U.S. and the job losses have been catastrophic for some legacy media outlets.

The gold nugget that reporters want from you 

Agility PR Solutions

Imagine you’re a reporter. You need a quote from an expert related to the news story you’re putting together about, say, minimizing your risk of becoming a crime victim.

Epstein puff pieces put focus on PR and pay-to-play publishing

PR Daily

An agency paid a Forbes contributor to put his byline on a story lauding the convicted sex offender’s business acumen. HuffPost and National Review got hoodwinked, too, the NYT found.

How I’m organizing my first class on strategic communications at the University of St. Thomas

Communications Conversations

This fall I’ll assume a role I’ve been working toward for the last 20+ years. The role of professor. I’ll be teaching my first class as an adjunct professor at the University of St Thomas starting on Sept. The class? Strategic communications.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Snapchat bounces back, Forever 21 apologizes for diet-bar campaign, and R. Kelly’s crisis pro resigns

PR Daily

Also: PR tactics that ruin media relationships, a look into PR history, and how LinkedIn helps pros attract clients. Good morning, PR pros: Whether you’re a consultant, agency pro or in-house communicator making a side hustle, LinkedIn made it easier to attract clients through the platform.

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A Checklist for Growing Your Content Strategy

Contently - Strategy

We know that not every content marketer begins their program from scratch. While it’s exciting to launch something from the ground up, many of us are handed half-finished projects and asked to push them over the finish line.

5 Tips to Design Highly-Effective Corporate Social Responsibility Campaigns

MaccaPR

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. In fact, Fortune Global 500 firms spend $20 billion a year on CSR activities.

Try To Be Original

Karwoski & Courage

I’ve grown accustomed to brands taking old ideas, polishing them off and introducing them as new. I’m also used to seeing them copy anything that’s creating buzz instead of trying to create something original.

Engaging the Sci-Fi Shopper—future proofing your brand for the new consumer

Agility PR Solutions

Brands are reportedly trying to understand and get a functional handle on the customer experience, but despite big investments and a data-rich toolset, this remains an elusive goal.

Top tips for ensuring a successful, creative and smooth photoshoot.

Prohibition

When planning a photoshoot there’s a lot to consider. Depending on the size of the shoot, the production, your team and the number of shots or videos needed – preparation could start weeks or months in advance.

Fire Coverage Offers Lessons in Crisis Communications

HMA Public Relations

With wildfire season in full swing, fire coverage is dominating many local newscasts. Check out the lessons in crisis communications that Scott has learned from expert communicators. The post Fire Coverage Offers Lessons in Crisis Communications appeared first on HMA Public Relations. Crisis Communications Featured Jim Cross Jim Cross KTAR Jim Paxon KTAR Museum Fire Scott Hanson wildfire

6 Major Marketing AI Takeaways from MAICON

PR 20/20

As marketers, we’re obsessed with trends and technologies that make us more efficient, drive better campaign results and simplify performance reporting.

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What to Think About When Designing Effective Communication Strategies for Foreign Markets

Prowly

Planning foreign expansion? Prepare yourself for it not only in terms of legal and economic issues. You should also get some intel on the cultural differences in a given country. The post What to Think About When Designing Effective Communication Strategies for Foreign Markets appeared first on Prowly Magazine. Magazine Public Relations

Look up, don’t look down. Think ‘reputation in the round’

PR in High Definition

Many years ago, a colleague once asked me why I walked through the office staring at the floor. At the time, the truth was, I was struggling to resolve a particularly challenging problem and I was inward-looking. Ever since then I have made a conscious effort to look up and look around for inspiration. A decade after that conversation, during an address at Cambridge University in 2012, Stephen Hawking said, “look up at the stars not down at your feet.

Try To Be Original

Karwoski & Courage

I’ve grown accustomed to brands taking old ideas, polishing them off and introducing them as new. I’m also used to seeing them copy anything that’s creating buzz instead of trying to create something original. I get it – it takes more time and effort to be original, and it’s easier and less expensive to take […]. Consumer Marketing Content Marketing external communications Public Relations be original marketing communications public relations

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