Wed.Jul 24, 2019

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What to Think About When Designing Effective Communication Strategies for Foreign Markets

Prowly

Planning foreign expansion? Prepare yourself for it not only in terms of legal and economic issues. You should also get some intel on the cultural differences in a given country. The post What to Think About When Designing Effective Communication Strategies for Foreign Markets appeared first on Prowly Magazine.

Strategy 144
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How I’m organizing my first class on strategic communications at the University of St. Thomas

Communications Conversations

This fall I’ll assume a role I’ve been working toward for the last 20+ years. The role of professor. I’ll be teaching my first class as an adjunct professor at the University of St Thomas starting on Sept. 3. The class? Strategic communications. It’s a capstone class of sorts, previously taught by the outstanding Bruce Moorehouse, who recently retired from full-time teaching.

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5 Tips to Design Highly-Effective Corporate Social Responsibility Campaigns

MaccaPR

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. In fact, Fortune Global 500 firms spend $20 billion a year on CSR activities. The most successful CSR initiatives are authentic, engaging and further the brand’s mission.

Corporate 116
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Back to School season is here! What are we buying in the U.S. and Canada?

Agility PR Solutions

The retail cycle always has us thinking about things a bit earlier than we’d like, and “Back to School” season is no exception! Here at Agility PR Solutions, the Media Insights team is tracking media coverage related to “Back to School” shopping in both the U.S. and Canada. Starting from the beginning of July, we […]. The post Back to School season is here!

Retail 84
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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A Checklist for Growing Your Content Strategy

Contently - Strategy

We know that not every content marketer begins their program from scratch. While it’s exciting to launch something from the ground up, many of us are handed half-finished projects and asked to push them over the finish line. If you’re a content marketer focused on growth rather than creation, you could be in any number of situations. You might have inherited a content program when you started a new job.

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Try To Be Original

Karwoski & Courage

I’ve grown accustomed to brands taking old ideas, polishing them off and introducing them as new. I’m also used to seeing them copy anything that’s creating buzz instead of trying to create something original. I get it – it takes more time and effort to be original, and it’s easier and less expensive to take […]. The post Try To Be Original appeared first on Karwoski & Courage - Minneapolis Public Relations.

Brand 73
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Engaging the Sci-Fi Shopper—future proofing your brand for the new consumer

Agility PR Solutions

Brands are reportedly trying to understand and get a functional handle on the customer experience, but despite big investments and a data-rich toolset, this remains an elusive goal. More concerning is that the speed of technology is eclipsing CX progress at such a rate that, like the universe itself, this gap will continue to expand […]. The post Engaging the Sci-Fi Shopper—future proofing your brand for the new consumer appeared first on Agility PR Solutions.

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Fire Coverage Offers Lessons in Crisis Communications

HMA Public Relations

With wildfire season in full swing, fire coverage is dominating many local newscasts. Check out the lessons in crisis communications that Scott has learned from expert communicators. The post Fire Coverage Offers Lessons in Crisis Communications appeared first on HMA Public Relations.

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6 Major Marketing AI Takeaways from MAICON

PR 20/20

As marketers, we’re obsessed with trends and technologies that make us more efficient, drive better campaign results and simplify performance reporting. The majority of marketers wear multiple hats—juggling strategy, implementation and performance (among the nitty gritty details between each stage)—for our companies or clients. So, what if you could gain access to technologies that would make your day to day better?

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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6 tips to be a better executive ghostwriter

Muck Rack

6 tips to be a better executive ghostwriter

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Look up, don’t look down. Think ‘reputation in the round’

PR in High Definition

Many years ago, a colleague once asked me why I walked through the office staring at the floor. At the time, the truth was, I was struggling to resolve a particularly challenging problem and I was inward-looking. Ever since then I have made a conscious effort to look up and look around for inspiration. A decade after that conversation, during an address at Cambridge University in 2012, Stephen Hawking said, “look up at the stars not down at your feet.

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Try To Be Original

Karwoski & Courage

I’ve grown accustomed to brands taking old ideas, polishing them off and introducing them as new. I’m also used to seeing them copy anything that’s creating buzz instead of trying to create something original. I get it – it takes more time and effort to be original, and it’s easier and less expensive to take […].

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Top tips for ensuring a successful, creative and smooth photoshoot.

Prohibition

When planning a photoshoot there’s a lot to consider. Depending on the size of the shoot, the production, your team and the number of shots or videos needed – preparation could start weeks or months in advance. Whilst clients may initiate the idea for a photoshoot, often they won’t be aware of the time it takes to organise, this is where we come in.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Try To Be Original

Karwoski & Courage

The post Try To Be Original appeared first on Karwoski & Courage – Minneapolis Public Relations – Creative PR.