3 Studies that Challenge Marketing Assumptions [UML]
Sword and the Script
NOVEMBER 11, 2017
Assumptions are akin to heuristic – an imperfect method of decision making that’s “good enough” and saves time. When assumptions are right, everything goes smoothly. But when they are wrong, the rest can go horribly wrong. Assumptions are essential within the construct of a well-defined decision-making process that puts them on the table and encourages a team to challenge assumptions.
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