Cision
FEBRUARY 6, 2020
As you prepare to go further into 2020, try a systematic approach to discover the ways your internal clients define PR success and the extent to which you’re achieving it now.
Agility PR Solutions
FEBRUARY 6, 2020
“A satisfied customer is the best business strategy of all…” Michael LeBoeuf “Show me ROI, or it’s not a case study.” An editor told me this some 15 years ago, and he was so right. I had been given some content, what the client insisted was a case study, but it did not include information […]. The post What’s the difference between a case study and a testimonial?
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Cision
FEBRUARY 6, 2020
If you're a blogger or reporter covering 2020 fashion week events, we have a few tips on how to provide exceptional content in a sea of coverage.
Communications Conversations
FEBRUARY 6, 2020
I saw this post in my feed the other day and it reminded me of a post I had been meaning to write for ages. The title: The top 10 laziest phrases in social content marketing. But, after I saw this post, I decided to amend that headline. Because there’s only one phrase that can be labeled “the laziest” in social content marketing–and I’m not sure it’s close!
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Buzzstream
FEBRUARY 6, 2020
Producing quality content is an essential part of most digital marketing strategies. But what makes content quality ? How can you increase the chances that your readers (and Google) view what you’re creating as something legitimate, valuable, and relevant? There are a lot of answers to that question, but one of the most recent buzzworthy concepts is authority.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
FEBRUARY 6, 2020
In the past few years, the agricultural sector has seen some significant changes. In many ways, this is due to the shift in consumer habits. These trends are starting to shape the industry as we head into a new decade. But it’s not just eating habits that are driving this change—there is also a need […]. The post How trust and transparent PR are redefining the agricultural sector appeared first on Agility PR Solutions.
Cision
FEBRUARY 6, 2020
Senior editorial changes at The Times and The Sun, various moves at MailOnline / Metro.co.uk, plus much more.
Agility PR Solutions
FEBRUARY 6, 2020
Happy 2020 to all, and hope your year is starting off as well as ours. As expected, our big traffic drivers last month were largely new-year-forecasting-themed posts, including sneak peeks at this year’s top press release strategies, spokesperson-development tactics, and other various outlooks for the PR industry at large, the workplace, and comms-related challenges in […].
Muck Rack
FEBRUARY 6, 2020
Free download: How to craft a winning media pitch in 2020
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Critical Mention
FEBRUARY 6, 2020
If you work in PR, marketing or communications and use a media intelligence platform, you might be familiar with the “good enough for now” syndrome. Maybe you are using a media monitoring platform that isn’t delivering on the promises you were made when you bought it, but does the bare minimum you need to get your job done. . Maybe you bought what was supposed to be an “all-in-one” solution that actually requires you to go outside the platform to track specific media types, or maybe you have tr
Inbound PR
FEBRUARY 6, 2020
If you work in marketing and PR, you know there’s been a sea change. The old “push” tactics the industry once relied on no longer work well in the digital age. As a PR professional, journalists and media folks are your consumers and today’s consumers increasingly reject top-down, interruptive messages trying to sell a story. What they accept and crave is relevant content that draws them in, engages them, and helps them write the stories they know their readers want.
Culpwrit
FEBRUARY 6, 2020
“Torod Neptune has been one of the industry’s most effective change agents, from championing the business impact of communications to restructuring for the modern era of communications to calling on agencies to increase diversity in order to secure Lenovo’s business.” – The Holmes Report By Annie Durkin After having the opportunity to ask Torod a […].
HMA Public Relations
FEBRUARY 6, 2020
Marissa's reviewing some of today's top marketing trends for creating and sharing your content. Which of these trends have you tried? The post Have you tried these new marketing trends? appeared first on HMA Public Relations.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
PR 20/20
FEBRUARY 6, 2020
Walking your dog, working out, taking public transportation, folding laundry—what do these activities all have in common? You guessed it, they’re each an opportunity to become a more educated marketer and professional. ??????. Based on the title of this post, you know how: Podcasts. It’s the golden age of podcasts. Entering 2020, there were 800,000 active podcasts.
Konnect Agency
FEBRUARY 6, 2020
Ads come in all shapes and sizes, and the Super Bowl is the perfect opportunity to capture an audience and make an impact. But with a hefty price tag, is the investment worth it? Five-million dollars and 30 seconds to convey your message might seem steep, but with over 100 million viewers as a captive audience, the price tag may be worth the investment to a brand that can afford it.
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