Ronn Torossian

JANUARY 21, 2020

We’ve heard about celebrity macro and micro influencers. And now, cultural influencers? When boxer Muhammad Ali refused to be inducted into the Army on April 28, 1967 because of his opposition to the war in Vietnam, he became one of the first cultural influencers before the introduction of social media as we know it today. […]. The post WHAT IS A CULTURAL INFLUENCER?

Social Media 389

Social Media Media Agency Strategy 389

Business Wire

JANUARY 21, 2020

In an earlier two-part series titled “Everything PR Pros Need to Know About Influencer Marketing, Part 1 and Part 2 ,” we discussed the finer details of influencer marketing – who the influencers are, why they can be a valuable marketing resource, and how and when to tap into this new channel. Here, we will expand on that information to help you use these new voices to enhance your brand strategy.

Strategy 250

Strategy Resources Marketing Brand 250

Sword and the Script

JANUARY 21, 2020

One of the biggest mistakes I see in content marketing is when organizations and businesses do not treat it like a distinct channel. There is no difference or hierarchy among their web pages. A page with industry analysis and commentary has the same structure as every other page on your site. This boxes your approach to content marketing into a corner and removes options.

Content Marketing 122

Content Marketing Marketing How To Leadership 122

Prowly

JANUARY 21, 2020

What is sustainability? Some dictionaries define it as “the ability to be maintained or continued at a certain rate or level for an extended length of time.” Of course, this term is quite commonly used to describe things like energy sources, farming methods, or economic practices. The post 3 Core Elements of a Sustainable Content Strategy appeared first on Prowly Magazine.

Strategy 194

Strategy Energy Course Content Marketing 194

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

PRSay

JANUARY 21, 2020

Regardless of whether you consider yourself a member of Bachelor Nation, you’d have to be living under a rock to escape the hype of the popular ABC dating show. Each new season brings a flood of social media buzz, non-stop advertisements and climbing ratings. As a communicator, I’m giving my colleagues full permission to watch this guilty pleasure program without any guilt, and this is because “The Bachelor” is a textbook case in storytelling.

Communications 153

Communications Storytelling Film Training 153

Cision

JANUARY 21, 2020

Tom Knowles and Mark Bridge change roles at The Times, New Civil Engineer appoints Claire Smith as Editor and Rom Preston-Ellis has a new position at Reach plc.

Engineering 120

Engineering Media Blogging 120

Stephen Waddington

JANUARY 21, 2020

Announcing a new PR award scheme because it’s an area in which the industry is undeserved. You’ll undoubtedly have suggestions for categories. The PR industry doesn’t do enough to celebrate the excellence it delivers to the clients and organisations it serves. The industry is awash with unsung heros that deserve recognition. I’ve set out the categories below with a little help from Ryan Wallman.

Industry 125

Industry Pitching Agency Measurement 125

Agility PR Solutions

JANUARY 21, 2020

Greatcustomer service is essential to running a successful business, and public relations is certainly no exception. It takes a lot of time and resources to acquire a new client, so it only makes sense that you also nurture these relationships. They keep your business alive and the cost of making sales is cheaper, compared to […]. The post The 5 simple rules for keeping any client happy appeared first on Agility PR Solutions.

Resources 122

Resources Publicity Analysis 122

Cision

JANUARY 21, 2020

Chad Pergram, Alex Hogan have new roles at Fox News, Mandy Velez promoted at The Daily Beast, and more.

Media 120

Media Blogging 120

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Communications

5W PR

JANUARY 21, 2020

Self-made billionaire Kylie Jenner had much to celebrate in 2019, and being the highest paid influencer of Instagram was likely on the list. As the former majority owner of Kylie Cosmetics, Kylie is one of the most influential people in the online beauty industry. Her Instagram posts have been valued at over one million dollars in traditional ad spending.

Instagram 97

Instagram Case Study Analytics Tools 97

Culpwrit

JANUARY 21, 2020

By Joshua Smyser-DeLeon David Albritton is the President of General Motors Defense LLC. According to his bio on the PRSA Foundation website, this wing of the GM family is “focused on providing a variety of innovative and advanced automotive technologies and services to the global aerospace, defense and security industries.” Before taking on this role […].

Automotive 91

Automotive Technology Industry 91

5W PR

JANUARY 21, 2020

Self-made billionaire Kylie Jenner had much to celebrate in 2019, and being the highest paid influencer of Instagram was likely on the list. As the former majority owner of Kylie Cosmetics, Kylie is one of the most influential people in the online beauty industry. Her Instagram posts have been valued at over one million dollars in traditional ad spending.

Instagram 88

Instagram Case Study Analytics Tools 88

Agility PR Solutions

JANUARY 21, 2020

New research from global marketing consultancy LEWIS shows that while the Chinese market remains a priority for most, a perception of overconfidence among U.S. senior marketers is leaving brands open to risk in the world’s second largest economy. The research is the next iteration in the LEWIS Bay to Bay series, referring to the dual centers of […].

Marketing 78

Marketing Brand Branding Publicity 78

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Solo PR Pro

JANUARY 21, 2020

We are thrilled to present this guest post, written by the talented Elissa Freeman. When I started my solo PR business almost eight years ago, I didn’t give much thought to the type of work environment I would need to succeed. After all, what was wrong with my kitchen table and chair? I’d be in close proximity to the fridge (snacks!) and the TV (the news, of course!).

Skype 78

Skype Radio Creativity Groups 78

HMA Public Relations

JANUARY 21, 2020

HMA is one of the founding member agencies of the Public Relations Global Network, one of the world’s top international networks of leading independent public relations agencies. Learn more about its history! The post How PRGN Got Started appeared first on HMA Public Relations.

Internal 63

Internal International Agency Publicity 63

5W PR

JANUARY 21, 2020

Marijana Gucunski’s Exchange Blog: My Time in London. I have a huge passion for travel, so exploring London in our free time was an exciting part of the experience for me. Some of the highlights of the trip were going on the London Eye, visiting Platform 9 ¾ and absorbing any holiday experience (Christmas markets, holiday décor, seasonal cafes, and more) we possibly could.

Travel 88

Travel Groups Real Estate Newspapers 88