Tue.Jan 21, 2020

WHAT IS A CULTURAL INFLUENCER?

Ronn Torossian

We’ve heard about celebrity macro and micro influencers. And now, cultural influencers?

Activating Influencers: Using Outside Voices to Amplify Your PR Strategy

Business Wire

In an earlier two-part series titled “Everything PR Pros Need to Know About Influencer Marketing, Part 1 and Part 2 ,” we discussed the finer details of influencer marketing – who the influencers are, why they can be a valuable marketing resource, and how and when to tap into this new channel.

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Here’s How to Fix a Big Mistake in Content Marketing

Sword and the Script

One of the biggest mistakes I see in content marketing is when organizations and businesses do not treat it like a distinct channel. There is no difference or hierarchy among their web pages. A page with industry analysis and commentary has the same structure as every other page on your site.

Snickers gobbles up a world record, Delta staff bonuses earn kudos, and Edelman reports consumer trust at all-time low

PR Daily

Also: Cadbury scrambles amid egg criticism, prepping for a successful 2020, how PR pros approach talent needs for videos, and more.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

The 5 simple rules for keeping any client happy

Agility PR Solutions

Greatcustomer service is essential to running a successful business, and public relations is certainly no exception. It takes a lot of time and resources to acquire a new client, so it only makes sense that you also nurture these relationships.

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PR 2020: Social purpose—backed by action—tops new list of new-year comms trends

Agility PR Solutions

2020 will be the year companies start implementing concrete actions to support their commitments to social good, according to comms and marketing firm the10company’s just released 10 communications trends.

Consumer trends that will help communicators in 2020

PR Daily

PR pros and marketers must keep tabs on what makes established and potential customers tick, the stimuli that motivate them, and how their habits and preferences are evolving. . In 2020, PR professionals will see the further evolution of the “woke” and informed consumer. .

Perspectives and Advice from a 25-Year PR Vet

Culpwrit

By Joshua Smyser-DeLeon David Albritton is the President of General Motors Defense LLC.

5 PR lessons from CES 2020

PR Daily

The Consumer Electronics Show dazzled with prototypes, applications and innovations, but inspiration from the annual event isn’t limited to those in the tech space. A toilet-paper-toting robot, a flying taxi and personalized sex toys got people talking at the 2020 Consumer Electronics Show.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

UK Media Moves including The Times, New Civil Engineer, Reach plc and more!

Cision

Tom Knowles and Mark Bridge change roles at The Times, New Civil Engineer appoints Claire Smith as Editor and Rom Preston-Ellis has a new position at Reach plc. Media Blog

Forecasting 10 hot marketing fads for 2020

PR Daily

Find out which content trends will ascend and what tactics are nearing an end. Mirror, mirror, on the wall, which 2020 content trends will rise—and which shall fall?

Media Moves at FOX News & NPR, The Daily Beast Promotes One to Assistant Managing Editor

Cision

Chad Pergram, Alex Hogan have new roles at Fox News, Mandy Velez promoted at The Daily Beast, and more. Media Blog

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New industry PR awards announced

Stephen Waddington

Announcing a new PR award scheme because it’s an area in which the industry is undeserved. You’ll undoubtedly have suggestions for categories. The PR industry doesn’t do enough to celebrate the excellence it delivers to the clients and organisations it serves.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Are U.S. marketers sleepwalking into trouble In China?

Agility PR Solutions

New research from global marketing consultancy LEWIS shows that while the Chinese market remains a priority for most, a perception of overconfidence among U.S. senior marketers is leaving brands open to risk in the world’s second largest economy.

Kylie Jenner: The Highest Paid Instagram Influencer

5W PR

Self-made billionaire Kylie Jenner had much to celebrate in 2019, and being the highest paid influencer of Instagram was likely on the list. As the former majority owner of Kylie Cosmetics, Kylie is one of the most influential people in the online beauty industry.

Why Communicators Get a Pass to Watch ‘The Bachelor’ Guilt-Free

PRSay

Regardless of whether you consider yourself a member of Bachelor Nation, you’d have to be living under a rock to escape the hype of the popular ABC dating show. Each new season brings a flood of social media buzz, non-stop advertisements and climbing ratings. As a communicator, I’m giving my colleagues full permission to watch this guilty pleasure program without any guilt, and this is because “The Bachelor” is a textbook case in storytelling.

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Media Moves at FOX News & NPR, The Daily Beast Promotes One to Assistant Managing Editor

TrendKite

Chad Pergram, Alex Hogan have new roles at Fox News, Mandy Velez promoted at The Daily Beast, and more

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Creating a PR-perfect workspace

Solo PR Pro

We are thrilled to present this guest post, written by the talented Elissa Freeman. When I started my solo PR business almost eight years ago, I didn’t give much thought to the type of work environment I would need to succeed. After all, what was wrong with my kitchen table and chair?

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UK Media Moves including The Times, New Civil Engineer, Reach plc and more!

TrendKite

Tom Knowles and Mark Bridge change roles at The Times, New Civil Engineer appoints Claire Smith as Editor and Rom Preston-Ellis has a new position at Reach plc

PHA x 5WPR London Exchange Recap

5W PR

Marijana Gucunski’s Exchange Blog: My Time in London. I have a huge passion for travel, so exploring London in our free time was an exciting part of the experience for me.

3 Core Elements of a Sustainable Content Strategy

Prowly

What is sustainability? Some dictionaries define it as “the ability to be maintained or continued at a certain rate or level for an extended length of time.” Of course, this term is quite commonly used to describe things like energy sources, farming methods, or economic practices.

How PRGN Got Started

HMA Public Relations

HMA is one of the founding member agencies of the Public Relations Global Network, one of the world’s top international networks of leading independent public relations agencies. Learn more about its history! The post How PRGN Got Started appeared first on HMA Public Relations. Featured PRGN anne buchanan Buchanan Public Relations Ed Stevens HMA Public Relations public relations global network Scott Hanson Stevens Strategic Communications the Fearey group

Remember: You Are Not The Target Audience

Maine PR Maven

Picking the right audience can turn an otherwise average PR campaign into a resounding success. Choosing the wrong audience, however, can derail even the best-laid talking points. Targeting the right demographic can be invaluable.

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Infographic: Is TikTok a fit for your brand?

PR Daily

The video app is taking younger users by storm, but does that mean your organization should join the conversation? This graphic will help you decide. Communicators are right to have healthy skepticism whenever a new platform is announced.