Axia PR

JULY 7, 2017

Develop a strategy for delivering information to your target audiences. When you want to introduce a new service or product or launch an initiative within your company, you’ll need to communicate this new information to your target audiences. You need a communication plan. A communication plan is your road map for getting your message delivered to your audience.

Communications 106

Communications Measurement Tools Strategy 106

Steve Barrett on PR

JULY 7, 2017

The collected wit and wisdom of the 270 individuals in PRWeek's Global Power Book provide some significant indicators for the future of the industry.

Industry 95

Industry 95

Critical Mention

JULY 7, 2017

It may seem like the PR world comes to a halt in summertime. Everyone is either actually on vacation or mentally on vacation. Plus, the office AC is cranked too high, your commute is sweaty and your company doesn’t offer summer Fridays. All of this misery adds up to one thing: Opportunity. via GIPHY. First off, you’re right, things do slow down. And so does the volume of story pitches.

Pitching 73

Pitching Meeting Company Publicity 73

Beyond PR

JULY 7, 2017

Hits, reach, placements — all of these are interesting metrics but they aren’t what determines whether a media campaign has been successful. Success is really about outcomes, and outcomes are the overarching goals that are surrounding the reason why a brand is reaching out to the media. Outcomes are the why of the campaign. Why, is a three letter word that is often asked but more rarely measured against.

Measurement 74

Measurement Government Policies Internal 74

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Communications Conversations

JULY 7, 2017

Earlier this week, PRWeek unveiled its annual “Power List” –a list of people they believe are power brokers in the PR business across the U.S. (of course, I can’t read more about the list because PRWeek is gated and I’m not paying $350 a year to read all their content). The list includes senior leaders at Weber Shandwick, Edelman, Microsoft and General Motors, just to name a few.

Public Affairs 60

Public Affairs Comparison Retail Creativity 60

The Hoffman Agency

JULY 7, 2017

The article was originally published on PR Daily. Nadiah Halim, PR Executive at The Hoffman Agency Singapore. This article was originally published on PR Daily in July 2016. “Play the man, not the odds,” Harvey Specter says in countless episodes of the riveting law-drama, “Suits.”. Although the worlds of law and public relations might seem different, they have plenty of similarities.

Meeting 44

Meeting Industry Education Pitching 44