Tue.Oct 30, 2018

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What You Pitch Is Secondary to Who You Pitch

PRSay

It seems like every few months I see a tweet ripping into a bad PR pitch. I remember a particular one from a few years ago, not only because it was brutal, but because I felt it could have been avoided. Also: I am going to refrain from linking to the post because I don’t like boosting ad revenue for crass, antagonistic blogs. Instead, I’ll just describe the situation.

Pitching 142
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Are trade shows a waste of time for PR prospecting?

Muck Rack

Are trade shows a waste of time for PR prospecting?

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How and When You Should Refresh Your Marketing Content

Prowly

Not all marketing content needs to be (or even should be) evergreen. Sometimes, to allow a material to keep being effective, it’s going to have to be refreshed. The post How and When You Should Refresh Your Marketing Content appeared first on Prowly Magazine.

Marketing 135
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Are CEOs missing the mark on risk readiness? Here are the top threats.

Agility PR Solutions

Most (96 percent) CEOs and board members say they expect their organizations will face serious threats or disruptions to their growth prospects in the next two to three years, according to new research from Deloitte. Despite that, many are not adequately prioritizing the strategic planning and investment needed to identify, respond to and mitigate critical […].

Crisis 74
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Crisis Support: “The Wolfe” (Pulp Fiction)

Reputation Us

There is no universally approved or formal title for professionals who perform immediate crisis support. Often used titles include “PR Pros” or “PR guy or gal,” or generally speaking, “Crisis people” (e.g. “BP’s PR people were spinning this crisis into a positive for the oil company.”). The label “spin doctors” is one that makes us negatively cringe.

Crisis 60

More Trending

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The State of Corporate Communications in 19 Stats

Inbound PR

76% of communications professionals agree that ‘digital communications is the future of communications.'. How many of them actually live by this now is not a lot as you'll see below. I recently came across a research report on communicating in an integrated world and want to show you some of the most interesting findings from my point of view. Before I get into some of the stats, I want to make a quick comment.

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The best tools out there for today’s data scientists

Agility PR Solutions

According to Glassdoor’s 50 Best Jobs in America for 2018, data scientist tops the list. In fact, this sexiest job of the 21st century allows you to earn at least $95,000—and this amount could go higher depending on your years of experience. Still, being a data scientist is not an easy job. You are required […]. The post The best tools out there for today’s data scientists appeared first on Agility PR Solutions.

Data 60
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Crisis Ready Q&A: How Does Crisis Readiness Translate From Government To Big Business To Solopreneurs?

Melissa Agnes

Each month, I answer your crisis ready questions. This month’s question comes from Bridget… and, in fact, Bridget had a handful of really great questions that I got to provide responses to. Here’s a sampling of what these questions were: “Is crisis management different from industry to industry?” “What is the best way to manage controversial issues that spark heated emotion within a subset group of stakeholders?

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Why You Should Master The Art of Storytelling

Masters in Communications

Humans have been telling stories for as long as anyone can remember. In fact, stories are the way we have a ‘collective memory' at all. From early epic poets like Homer to pictographs across the globe that predate him by thousands of years, stories have been a part of the human experience since the beginning. We use stories to make sense of the world, to understand where we come from and where we're going.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Solo PR Pros Pick Best Apps for Running a Business on the Go

Solo PR Pro

Written by Michelle Kane, Solo PR Pro Premium Member and Head Honcho of Voice Matters, LLC. Working as solo consultants, many with virtual teams, we depend on our technology. Email, Cloud Services, Skype, etc., it allows us to work together and move our client work forward. With the caveat that I do strive for balance, I’ll be the first to confess that I love my tech.

Skype 58
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New Study: Should Brands Take a Public Stand on Politics?

Sword and the Script

It’s harder to hide from non-stop political noise these days as the United States has never been more divided. Various factions seem engaged in a contest to outmaneuver each other to be more polarizing. There’s an old saying that business and politics don’t mix. However, in this environment, businesses are increasingly finding themselves wrestling with that question: Should brands take a public stand on political issues?

Study 59
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How G2 Crowd Uses Award Campaigns to Get Backlinks in a Competitive Environment

Buzzstream

In September 2017, we identified a problem. Despite being a high-growth company for nearly five years, our website traffic (overall and organic) at G2 Crowd had become stagnant, even dropping, and new content wasn’t helping our cause. We couldn’t beat certain brands – particularly, our important competitors – in certain areas. After a quick audit to determine what could be going wrong, we realized our new backlink and domain acquisition strategy was the problem.

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#BookClub — Munsey Business

HMA Public Relations

I recently finished reading Munsey Business, written by longtime Valley weatherman Dave Munsey. Dave retired last year after 51 years in broadcasting – the last 42 […]. The post #BookClub — Munsey Business appeared first on HMA Public Relations.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Marketing Artificial Intelligence Conference (MAICON) Registration Is Now Open

PR 20/20

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. How do you get started with, and scale, artificial intelligence in your marketing? There’s a conference for that, and you’re invited. Registration for the inaugural Marketing Artificial Intelligence Conference (MAICON) is now open.

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To RFP or Not RFP, That is Usually Not the Question

The Hoffman Agency

By Steve Burkhart, President, North America. I have seen them all — the good, the bad and all of the in-betweens. The ones that were fair and respectful. The ones that were exploitive and thinly veiled attempts to get free work from many agencies. RFPs seem to be a fact of life for anyone in the agency business. They are the crucible that must be fully embraced to grow and thrive.

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Email – Forgotten Communication Powerhouse

PR Fuel

Boring old email – like the press release, many pundits have declared it dead…I beg to differ! It is true that other modes of communication, like texting, instant messaging, Twitter, etc., have proliferated. And it’s true that email “open rates” have declined. But here at eReleases, email remains our primary means of communication, and likely the most important in “converting” prospective customers into new customers.