Tue.Oct 30, 2018

What You Pitch Is Secondary to Who You Pitch

PRSay

It seems like every few months I see a tweet ripping into a bad PR pitch. I remember a particular one from a few years ago, not only because it was brutal, but because I felt it could have been avoided. Also: I am going to refrain from linking to the post because I don’t like boosting ad revenue for crass, antagonistic blogs. Instead, I’ll just describe the situation.

Are trade shows a waste of time for PR prospecting?

Muck Rack

Are trade shows a waste of time for PR prospecting

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4 basic—but absolutely paramount—writing reminders

PR Daily

The amount of overwrought, boring, long-winded, clunky and just plain lousy writing in this world is astounding. Even in professional, corporate environments– especially in professional, corporate environments—the landscape is littered with throwaway, mindless content that doesn’t merit a mention. To be fair, writing well is a daily mental grind that requires endless amounts of creativity and discipline. Improvement requires years’ worth of practice, edits, mistakes, resilience and rewrites.

Are CEOs missing the mark on risk readiness? Here are the top threats.

Agility PR Solutions

Most (96 percent) CEOs and board members say they expect their organizations will face serious threats or disruptions to their growth prospects in the next two to three years, according to new research from Deloitte. Despite that, many are not adequately prioritizing the strategic planning and investment needed to identify, respond to and mitigate critical […]. The post Are CEOs missing the mark on risk readiness? Here are the top threats. appeared first on Agility PR Solutions.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

3 content secrets to turn the curious into customers

PR Daily

Content marketing has earned its reputation for delivering results. More and more businesses are investing in content marketing initiatives that educate, inspire and entertain. Though all that engagement is nice, the best programs deliver the most relevant business-building conversions. So, how do you use content to lead someone from awareness to customer? The process might not be as linear as you think.

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5 tips for executing live video

PR Daily

Picture it: A room set for a festive holiday gathering. The empty room contains long industrial-style tables adorned with beautiful place settings and colorful fall-themed centerpieces. For the first eight minutes, we see only this static image, offset by ambient noise from people talking off-camera. A stream of hipsters then starts to slowly file into the room and take their seats. This goes on for another eight minutes—a full 16 minutes—before biscuits begin to hit the table.

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New Study: Should Brands Take a Public Stand on Politics?

Sword and the Script

It’s harder to hide from non-stop political noise these days as the United States has never been more divided. Various factions seem engaged in a contest to outmaneuver each other to be more polarizing. There’s an old saying that business and politics don’t mix. However, in this environment, businesses are increasingly finding themselves wrestling with that question: Should brands take a public stand on political issues?

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Creativity and style make your campaign stand out

PR Daily

How and When You Should Refresh Your Marketing Content

Prowly

Not all marketing content needs to be (or even should be) evergreen. Sometimes, to allow a material to keep being effective, it’s going to have to be refreshed. The post How and When You Should Refresh Your Marketing Content appeared first on Prowly Magazine. Content Marketing content

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

5 ways brands use social media to boost their reputations as employers

PR Daily

When you think of how companies use social media, you likely imagine how they promote products and services. to their target audience. While this certainly plays a major role in how brands can take advantage of social media, it is far from the only possible application. Many companies also use social media for a more inward-facing approach: improving their reputation as an employer. A full 75 percent of job seekers. research an employer’s “brand” before applying for a job.

Crisis Support: “The Wolfe” (Pulp Fiction)

Reputation Us

There is no universally approved or formal title for professionals who perform immediate crisis support. Often used titles include “PR Pros” or “PR guy or gal,” or generally speaking, “Crisis people” (e.g. “BP’s BP’s PR people were spinning this crisis into a positive for the oil company.”). The label “spin doctors” is one that makes us negatively cringe.

Lessons from the CDC’s pushback on chicken costumes reporting

PR Daily

When inaccurate reporting ruffled feathers at the CDC, the agency fired back. The Centers for Disease Control and Prevention has pushed back on news reports that it was telling chicken owners not to outfit their birds for Halloween. The reports had originally flagged the practice as dangerous due to a particular strain of salmonella and possible contamination.

The best tools out there for today’s data scientists

Agility PR Solutions

According to Glassdoor’s 50 Best Jobs in America for 2018, data scientist tops the list. In fact, this sexiest job of the 21st century allows you to earn at least $95,000—and this amount could go higher depending on your years of experience. Still, being a data scientist is not an easy job. You are required […]. The post The best tools out there for today’s data scientists appeared first on Agility PR Solutions. Marketing Public Relations trends

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Solo PR Pros Pick Best Apps for Running a Business on the Go

Solo PR Pro

Written by Michelle Kane, Solo PR Pro Premium Member and Head Honcho of Voice Matters, LLC. Working as solo consultants, many with virtual teams, we depend on our technology. Email, Cloud Services, Skype, etc., it allows us to work together and move our client work forward. With the caveat that I do strive for balance, I’ll be the first to confess that I love my tech. Any tool that helps me provide deliverables more efficiently and enhances the work itself is welcome.

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Why You Should Master The Art of Storytelling

Masters in Communications

Humans have been telling stories for as long as anyone can remember. In fact, stories are the way we have a ‘collective memory' at all. From early epic poets like Homer to pictographs across the globe that predate him by thousands of years, stories have been a part of the human experience since the beginning. We use stories to make sense of the world, to understand where we come from and where we're going. Our minds favor stories as a way to transmit information because they involve us.

Infographic: The do’s and don’ts of social media automation

PR Daily

Typically, anything that improves efficiency is welcomed in our jobs. However, when it comes to automating your digital responses, things tend to go wrong when you try to do too much or reply to every online comment. For example, an unfit automatic response to a consumer comment spotlights the inauthenticity of your response and can cause the online conversation to spiral out of control. RELATED: Save $200 on our Social Media Conference at Disney World. ].

Marketing Artificial Intelligence Conference (MAICON) Registration Is Now Open

PR 20/20

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. How do you get started with, and scale, artificial intelligence in your marketing? There’s a conference for that, and you’re invited. Registration for the inaugural Marketing Artificial Intelligence Conference (MAICON) is now open. The event will be held in Cleveland, Ohio at the Huntington Convention Center, July 16 - 18, 2019.

The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

#BookClub — Munsey Business

HMA Public Relations

I recently finished reading Munsey Business, written by longtime Valley weatherman Dave Munsey. Dave retired last year after 51 years in broadcasting – the last 42 […]. The post #BookClub — Munsey Business appeared first on HMA Public Relations. Book Club Featured Book Channel 10 dave munsey Fox 10 Munsey Munsey Business Phoenix TV

Email – Forgotten Communication Powerhouse

PR Fuel

Boring old email – like the press release, many pundits have declared it dead…I beg to differ! It is true that other modes of communication, like texting, instant messaging, Twitter, etc., have proliferated. And it’s true that email “open rates” have declined. But here at eReleases, email remains our primary means of communication, and likely the most important in “converting” prospective customers into new customers.

Crisis Ready Q&A: How Does Crisis Readiness Translate From Government To Big Business To Solopreneurs?

Melissa Agnes

Each month, I answer your crisis ready questions. This month’s question comes from Bridget… and, in fact, Bridget had a handful of really great questions that I got to provide responses to. Here’s a sampling of what these questions were: “Is crisis management different from industry to industry?” ” “What is the best way to manage controversial issues that spark heated emotion within a subset group of stakeholders?”

How G2 Crowd Uses Award Campaigns to Get Backlinks in a Competitive Environment

Buzzstream

In September 2017, we identified a problem. Despite being a high-growth company for nearly five years, our website traffic (overall and organic) at G2 Crowd had become stagnant, even dropping, and new content wasn’t helping our cause. We couldn’t beat certain brands – particularly, our important competitors – in certain areas. After a quick audit to determine what could be going wrong, we realized our new backlink and domain acquisition strategy was the problem.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

To RFP or Not RFP, That is Usually Not the Question

The Hoffman Agency

By Steve Burkhart, President, North America. I have seen them all — the good, the bad and all of the in-betweens. The ones that were fair and respectful. The ones that were exploitive and thinly veiled attempts to get free work from many agencies. RFPs seem to be a fact of life for anyone in the agency business. They are the crucible that must be fully embraced to grow and thrive. But there could be another way.