Tue.Oct 30, 2018

What You Pitch Is Secondary to Who You Pitch


It seems like every few months I see a tweet ripping into a bad PR pitch. I remember a particular one from a few years ago, not only because it was brutal, but because I felt it could have been avoided.

Are trade shows a waste of time for PR prospecting?

Muck Rack

Are trade shows a waste of time for PR prospecting

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4 basic—but absolutely paramount—writing reminders

PR Daily

The amount of overwrought, boring, long-winded, clunky and just plain lousy writing in this world is astounding. Even in professional, corporate environments– especially in professional, corporate environments—the landscape is littered with throwaway, mindless content that doesn’t merit a mention.

Are CEOs missing the mark on risk readiness? Here are the top threats.

Agility PR Solutions

Most (96 percent) CEOs and board members say they expect their organizations will face serious threats or disruptions to their growth prospects in the next two to three years, according to new research from Deloitte.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

3 content secrets to turn the curious into customers

PR Daily

Content marketing has earned its reputation for delivering results. More and more businesses are investing in content marketing initiatives that educate, inspire and entertain. Though all that engagement is nice, the best programs deliver the most relevant business-building conversions.

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More Trending

5 tips for executing live video

PR Daily

Picture it: A room set for a festive holiday gathering. The empty room contains long industrial-style tables adorned with beautiful place settings and colorful fall-themed centerpieces.

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Solo PR Pros Pick Best Apps for Running a Business on the Go

Solo PR Pro

Written by Michelle Kane, Solo PR Pro Premium Member and Head Honcho of Voice Matters, LLC. Working as solo consultants, many with virtual teams, we depend on our technology. Email, Cloud Services, Skype, etc., it allows us to work together and move our client work forward.

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5 ways brands use social media to boost their reputations as employers

PR Daily

When you think of how companies use social media, you likely imagine how they promote products and services. to their target audience. While this certainly plays a major role in how brands can take advantage of social media, it is far from the only possible application.

New Study: Should Brands Take a Public Stand on Politics?

Sword and the Script

It’s harder to hide from non-stop political noise these days as the United States has never been more divided. Various factions seem engaged in a contest to outmaneuver each other to be more polarizing. There’s an old saying that business and politics don’t mix.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Lessons from the CDC’s pushback on chicken costumes reporting

PR Daily

When inaccurate reporting ruffled feathers at the CDC, the agency fired back. The Centers for Disease Control and Prevention has pushed back on news reports that it was telling chicken owners not to outfit their birds for Halloween.

Report 100

The best tools out there for today’s data scientists

Agility PR Solutions

According to Glassdoor’s 50 Best Jobs in America for 2018, data scientist tops the list. In fact, this sexiest job of the 21st century allows you to earn at least $95,000—and this amount could go higher depending on your years of experience. Still, being a data scientist is not an easy job.

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Creativity and style make your campaign stand out

PR Daily

How and When You Should Refresh Your Marketing Content


Not all marketing content needs to be (or even should be) evergreen. Sometimes, to allow a material to keep being effective, it’s going to have to be refreshed. The post How and When You Should Refresh Your Marketing Content appeared first on Prowly Magazine. Content Marketing content

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Why You Should Master The Art of Storytelling

Masters in Communications

Humans have been telling stories for as long as anyone can remember. In fact, stories are the way we have a ‘collective memory' at all.

Marketing Artificial Intelligence Conference (MAICON) Registration Is Now Open

PR 20/20

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. How do you get started with, and scale, artificial intelligence in your marketing? There’s a conference for that, and you’re invited.

Crisis Support: “The Wolfe” (Pulp Fiction)

Reputation Us

There is no universally approved or formal title for professionals who perform immediate crisis support. Often used titles include “PR Pros” or “PR guy or gal,” or generally speaking, “Crisis people” (e.g. “BP’s BP’s PR people were spinning this crisis into a positive for the oil company.”). The label “spin doctors” is one that makes us negatively cringe.

How G2 Crowd Uses Award Campaigns to Get Backlinks in a Competitive Environment


In September 2017, we identified a problem. Despite being a high-growth company for nearly five years, our website traffic (overall and organic) at G2 Crowd had become stagnant, even dropping, and new content wasn’t helping our cause.

Infographic: The do’s and don’ts of social media automation

PR Daily

Typically, anything that improves efficiency is welcomed in our jobs. However, when it comes to automating your digital responses, things tend to go wrong when you try to do too much or reply to every online comment.

Email – Forgotten Communication Powerhouse

PR Fuel

Boring old email – like the press release, many pundits have declared it dead…I beg to differ! It is true that other modes of communication, like texting, instant messaging, Twitter, etc., have proliferated. And it’s true that email “open rates” have declined.

#BookClub — Munsey Business

HMA Public Relations

I recently finished reading Munsey Business, written by longtime Valley weatherman Dave Munsey. Dave retired last year after 51 years in broadcasting – the last 42 […]. The post #BookClub — Munsey Business appeared first on HMA Public Relations. Book Club Featured Book Channel 10 dave munsey Fox 10 Munsey Munsey Business Phoenix TV

Crisis Ready Q&A: How Does Crisis Readiness Translate From Government To Big Business To Solopreneurs?

Melissa Agnes

Each month, I answer your crisis ready questions. This month’s question comes from Bridget… and, in fact, Bridget had a handful of really great questions that I got to provide responses to. Here’s a sampling of what these questions were: “Is crisis management different from industry to industry?” ” “What is the best way to manage controversial issues that spark heated emotion within a subset group of stakeholders?”

To RFP or Not RFP, That is Usually Not the Question

The Hoffman Agency

By Steve Burkhart, President, North America. I have seen them all — the good, the bad and all of the in-betweens. The ones that were fair and respectful. The ones that were exploitive and thinly veiled attempts to get free work from many agencies.