Social’s Place in the PESO Model: Q&A With Gini Dietrich
Cision
JULY 1, 2016
This week, Facebook announced it would once again be making changes to its News Feed ranking algorithm. How will this affect your brand? Posts from Pages will rank lower than those from friends or families. In other words, your social reach and resulting referral traffic may decline in the not so distant future. However, brands that have already combined their social efforts with a mixture of of paid, earned and owned media will continue to impact their audiences.
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