Fri.Jul 01, 2016

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Social’s Place in the PESO Model: Q&A With Gini Dietrich

Cision

This week, Facebook announced it would once again be making changes to its News Feed ranking algorithm. How will this affect your brand? Posts from Pages will rank lower than those from friends or families. In other words, your social reach and resulting referral traffic may decline in the not so distant future. However, brands that have already combined their social efforts with a mixture of of paid, earned and owned media will continue to impact their audiences.

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5 Signs You Should Wait To Invest In Tech PR

ImPRessions - Crenshaw Communications

For many tech start-ups, investing in a strategic public relations plan is the first step in preparing a product or service for “prime time.” In our experience, timing is critical to getting the best press response, and the tendency to rush headlong into mass media relations can backfire. Here are five “slow-down” signs to help time the plunge into full-blown PR mode to achieve maximum results.

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Sendible – Content Curation Suggestion Feature

The Proactive Report

Content curation is a vital part of social media content strategy. A healthy curation strategy can position your brand as a thought leader. 85% of curators say establishing thought leadership is their main objective. It also increases engagement. The downside is that it is one of the most time-consuming part of being a social media manager. I know where to look for the content.

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Content We Love: Huggies Brand Continues to “Wipe Out” Diaper Need with CSR

Beyond PR

It’s not enough to promote what your brand does or the products you offer. Your audience wants to know who you are. Is your company friendly? Trustworthy? Compassionate? It’s qualities like these that help turn audiences into loyal brand advocates. Corporate social responsibility, or CSR, initiatives are an excellent way for organizations to show people what they’re truly about.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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How to Sell Ideas to the Media: Insights From a Former CNN Producer

Stern + Associates

You’re a thought leader or expert in your field (or you work for one). You have innovative insights with data, experience and testimonials to back them up and tie them. The post How to Sell Ideas to the Media: Insights From a Former CNN Producer appeared first on Stern Strategy Group.

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How Content Marketing and Link Building Fit Together (Infographic)

PR 20/20

The following is a guest post from Matt Banner. Matt is a seasoned blogger and entrepreneur, with a decade of experience in the online world of blogging, SEO, and marketing. You can find him online @BlastYourBlog. While some people like to interchange the two terms, link building and content marketing are very different from one another. That being said, both are aimed at providing value to the reader , and in that way they compliment each other in a number of ways.

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Listen

Greenbanana PR

A century ago, the bloody battle in northern France silenced the hopes, dreams, fears and nightmares of so many young men. Others were so badly affected by their experiences that they never spoke of them again. On 1 July 1916, 19,240 British soldiers died; many were recent volunteers. Their voices, along with hundreds of thousands … Continue reading Listen.