Understanding Paid vs. Earned Influencer Relationships
Cision
AUGUST 2, 2017
While we’ve learned about the differences between paid, owned, and earned media , there’s a new frontier coming to light. Actually, it’s not really “new,” but I’m excited to say that brands are finally starting to get it right: Influencer relationships. Working with bloggers, industry leaders, and social media stars to spread the word about your brand can have a larger — and often more successful — impact than your brand could get through more traditional advertising and content mark
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