Wed.Aug 02, 2017

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Understanding Paid vs. Earned Influencer Relationships

Cision

While we’ve learned about the differences between paid, owned, and earned media , there’s a new frontier coming to light. Actually, it’s not really “new,” but I’m excited to say that brands are finally starting to get it right: Influencer relationships. Working with bloggers, industry leaders, and social media stars to spread the word about your brand can have a larger — and often more successful — impact than your brand could get through more traditional advertising and content mark

Energy 238
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Top 10 Tech Blogs PR Needs To Follow

ImPRessions - Crenshaw Communications

Those engaged in B2B tech public relations have to be able to strategize and deliver at lightning speed. Whatever was hot today, will be “not” tomorrow and PR teams need to stay ahead of the curve. Here are the top 10 tech blogs you need to read to prepare for promoting clients across a range of industries, including IoT, ad-tech, tech products and services and wearable technology.

Blogging 136
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Observe Diversity & Inclusion Month 2017 in August

PRSay

During PRSA’s Diversity & Inclusion Month, join National Diversity & Inclusion (D&I) efforts across the country to raise awareness about D&I in public relations, and inform your members and community about the importance of a diverse and inclusive workforce in our profession. Here are some ways to help you promote awareness: • Develop a diversity & inclusion article for your Chapter, District or Section newsletter, website, or blog and share it with other partner organization

Community 117
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Selecting the Right Celebrity Ambassador

Shift Communications

Like me, you’ve probably watched a movie and seen a product integration that seemed out of place, or seen an ad with a celebrity ambassador that just didn’t seem like a good fit. Most recently, the Twittersphere was in a tizzy over Ed Sheeran’s cameo in Game of Thrones. Diehard fans were NOT into it, commenting that his presence felt too modern and pop-culture centric for a series rooted in fantasy and the past.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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3 Content Marketing Strategies From PR You Need to Know

Stern + Associates

Most PR professionals are very good at (and very comfortable with) conducting outreach to journalists in their efforts to “place” and promote clients’ work: groundbreaking research, new product or service, The post 3 Content Marketing Strategies From PR You Need to Know appeared first on Stern Strategy Group.

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5 Facebook HACKS: Get more convertible likes for your company’s Facebook page

Axia PR

How to build and engage with your Facebook following to grow your business.

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#BookClub – Creativity in Business

HMA Public Relations

Scott, who self admittedly is not much of a book reader, has recently taken up a book titled, Creativity in Business, by Igor Byttebier and Ramon Vullings. [Click below for more]. The post #BookClub – Creativity in Business appeared first on HMA Public Relations.

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Should Brands Talk Back On Social Media?

ImPRessions - Crenshaw Communications

As all PR and social media pros know, a brand’s digital presence is both very powerful and very fragile. In the attention economy, we want to break though and engage customers, and a good way to do that is by showing personality. A flippant attitude or a risky tweet can take a brand even further. Social platforms are made for snark, right? Just look at Wendy’s.

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PR for Dummies, via Trump and the Mooch

Flack's Revenge

The Trump presidency is the gift that keeps on giving when it come s to educating the masses about PR (I know this might seem myopic but hey, I’m trying to look on the bright side), Those in the field can appreciate that most people don’t understand what we actually do. But since Trump’s unconventional campaign took off, and through the first six months on the job, it’s been hard to deny this man’s knack for getting press attention.

Training 149
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Boy Scouts missed the boat with response to President Trump’s Jamboree speech

Communications Conversations

A few years ago, I attempted to get my then 9-year-old son into Scouting. After all, he had shown great interest in the outdoors, camping and other areas Scouts routinely participate. But, after a few meetings, I found out the Scouts were about so much more–and all of it very good. You see, I didn’t grow up a Scout. In fact, I knew very little about the Scouts before taking my son.