Muck Rack

AUGUST 2, 2018

Unfortunately, we still have to tell some decision-makers: "The media doesn't work for us"

Media 114

Media 114

Ronn Torossian

AUGUST 2, 2018

Looking for a delicious home-cooked meal that’s easy to make? Customers may be able to get everything they need from their local Chick-Fil-A – as long as they live in Atlanta. The fast-food company famous for its chicken in various forms is rolling out meal kits in its home city over August, following a similar business plan to organizations like HelloFresh and Blue Apron.

Local 170

Local Blogging Company Brand 170

Prowly

AUGUST 2, 2018

Communicators are trying to reverse this trend by resorting to a very personal and close communication level through chatbots. The sooner you learn how to use them in your business, the sooner you start reaping the benefits. The post Why Your Business Should Use Chat Apps appeared first on Prowly Magazine.

Trends 151

Trends Communications How To Marketing 151

Agility PR Solutions

AUGUST 2, 2018

If you plan on managing a rental property (or more than one), you should know that your reputation matters. How you’re perceived, both by your current tenants and your prospective ones, could impact your stream of revenue and how you’re able to grow your business in the future. Fortunately, there are a handful of techniques […]. The post Real estate PR—how to improve your reputation as a landlord appeared first on Agility PR Solutions.

Real Estate 68

Real Estate Reputation How To Brand 68

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Critical Mention

AUGUST 2, 2018

The impact of technology on public relations is accelerating. As such, PR pros must determine how they can best leverage technology to stay current. According to Google Finance, as of last fall the “Big Five”: Apple, Alphabet, Amazon, Facebook and Microsoft, were worth a whopping $3.3 trillion combined. The tech industry’s accelerating at a pace that’s difficult to fathom.

Technology 60

Technology Crisis Communications Pitching Software 60

Waxing UnLyrical

AUGUST 2, 2018

Guest Post by Monika Jansen. There’s a lot of noise out there. You are drowning in emails, ads and brand messages – and so are your prospects and clients. The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

HMA Public Relations

AUGUST 2, 2018

Social media has become a crucial element for many brands' marketing and customer service success, creating important stakeholder engagement. However, social media engagement can be risky. Here are some common social media security risks among brands. The post What are the Risks of Social Media Engagement? appeared first on HMA Public Relations.

Social Media 40

Social Media Media Customer Service Brand 40

Agility PR Solutions

AUGUST 2, 2018

Securing media coverage is, of course, one of the biggest goals for public relations professionals, and one of the most challenging—but a new survey from Agility PR Solutions explains how this objective is actually a multi-tiered obstacle, with numerous factors by which industry practitioners are equally vexed. When asked, “What is your single biggest media relations challenge?

Study 68

Study Survey Course Media Relations 68

PR 20/20

AUGUST 2, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. “How do I get started with AI?” This is one of the top questions we get from marketers. A lot of professionals want to understand and apply AI to their work. But they don't know where or how to start.

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How To Marketing Software Tools 41

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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