The Old “New Media” and Marketing Tools with Novel Twists [UML]
Sword and the Script
FEBRUARY 11, 2017
“The Grey Lady is getting increasingly audible,” wrote Digiday in a piece covering the launch of the first ever podcast by the New York Times. Digiday says the Times is “trying to disrupt the news” but in reality, the paper is playing catchup. NPR has mastered podcast, which is a natural digital progression given the outlet’s roots in broadcast audio.
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