Sword and the Script

APRIL 22, 2017

Richard Laermer once noted that words have become disposable. Electronic communications have made writing so easy that we don’t put as much thought or effort into the task anymore. At least not to the degree we did when we had to sit in front of a typewriter or hand write a note with a bottle of white-out nearby. Email has made our writing lazy. Social media rewarded brevity while arguably sacrificing clarity.

Writing 62

Writing B2B Analytics Reputation 62

Greenbanana PR

APRIL 22, 2017

Nine years ago I experienced the depths of grief when my dad died. The words of the blogpost “A private tragedy” that I wrote then remind me of the immediate pain. I generally don’t acknowledge this “stop all the clocks” moment, when a solid knot was tied in the thread of my life. But I … Continue reading Grief.

Education 42

Education Publicity 42

Waxing UnLyrical

APRIL 22, 2017

A few days ago, I co-presented a webinar (thank you CommPRO.biz !) on #KickAssContent marketing with two of my favorite people, Brandon Andersen and Heidi Sullivan. #KickAssContent marketing. The three of us designed this webinar like so: Brandon: why content audits are so critical. Heidi: amplification through influencers (often paid). Me: how Social PR takes it to a whole other level.

Banking 91

Banking Community Training LinkedIn 91