Why Earned Media Is Still Relevant In PR
ImPRessions - Crenshaw Communications
AUGUST 1, 2019
As the influence of digital and social media has soared, PR agencies who focus primarily on earned media (once known as publicity) are often warned that they’re falling behind. There are regular calls for PR services to include paid media and other offerings. Many firms like to brag about how little they depend on earned coverage generated for clients. They’ve moved on to other things. This is understandable, in part because PR is much more than media relations.