Cision

MAY 22, 2017

The press release is here to stay. In fact, 81 percent of senior marketers believe that earned media is more effective than paid media. Press releases are a valuable PR tool and should not be regarded as an after-thought. New trends arise every year, advising how to make the most of your content marketing tactics. While it’s important to stay on top of these trends, some press release best practices are truly evergreen.

Case Study 210

Case Study Study Trends Web 210

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. The reality is that the lines between PR and marketing are getting blurrier all the time. The two can and should work together – much like brick and mortar. A strong public relations program lays the groundwork for the marketing that comes later, conditioning prospective buyers for sales messages conveyed through paid media, email marketing, or even price promotions

Brand 185

Brand Branding Marketing Wireless 185

Ronn Torossian

MAY 22, 2017

Companies take a risk when they decide to comment on social issues. When done right, companies can make genuine connections with existing and potential customers. When done wrong, companies can turn off their audiences, which can lead to drops in sales, smeared brand reputations , and negative press. Heineken and Pepsi both recently released commercials touching on social issues.

Brand 149

Brand Branding Reputation Blogging 149

Shift Communications

MAY 22, 2017

I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. Over three days, we explored the future of analytics and artificial intelligence, from understanding where we are in the evolution of analytics to seeing the cutting edge of how AI will impact every industry. Let’s look at some of the highlights from the show.

Publicity 166

Publicity Data Analytics Advertising 166

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Stuart Bruce

MAY 22, 2017

UNHCR, the UN Refugee Agency, and Google have launched new website to deliver answers to the five most common queries that people around the world are asking about the Syrian refugee crisis. The answers are delivered through rich and immersive multimedia content – some produced by UNHCR and some provided by Google. The “Searching for Syria” website ( [link] ) combines UNHCR data and stories, Google Search Trends and other sources to deliver answers to the five most common queries that peop

Google 79

Google Crisis Pitching Training 79

Barokas

MAY 22, 2017

Preface: This post was written by someone who has never himself used Tinder. Additional points for background research? Technology has changed the way we view and experience the world, and perhaps equally as important, the way we interact with and learn about each other. Since the day Al Gore invented the internet ( fact check ), we’ve progressed from “You’ve Got Mail” to ubiquitous digital footprints in the form of Instagram, Twitter, Facebook, LinkedIn and yes, even Tinder.

Interviews 68

Interviews Instagram Meeting LinkedIn 68

Stuart Bruce

MAY 22, 2017

UNHCR, the UN Refugee Agency, and Google have launched new website to deliver answers to the five most common queries that people around the world are asking about the Syrian refugee crisis. The answers are delivered through rich and immersive… Continue Reading → The post Google and UNHCR team up to answer five most common questions on Syria appeared first on STUART BRUCE.

Google 60

Google Crisis Agency Case Study 60

Frederik Vincx

MAY 22, 2017

I want to help organizations that do meaningful work by offering my skills in entrepreneurship and digital service design. Do you have a project in mind? I’m looking for one month internships for the end of 2017 and beginning of 2018. First read the rest of this page please, to make sure we’re a good match. Project principles. What I offer your team.

Agriculture 60

Agriculture Local Software LinkedIn 60

Public Relations Sydney

MAY 22, 2017

In today’s digital age, it’s hard to avoid being involved in technology in some way. While there isn’t necessarily anything wrong with this, sometimes it’s important to take a step back from the frequent influx of Facebook notifications, text messages and reminders in order to benefit your health and well being. Here are three reasons […]. The post 3 benefits of slowing down and finding a creative outlet appeared first on Public Relations Sydney.

Creativity 65

Creativity Facebook Technology Publicity 65

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

HMA Public Relations

MAY 22, 2017

Today's #MediaMonday is all about encouraging you to get outdoors. In fact, you could listen to his radio show on your way to do an outdoor activity! [Click below for more]. The post #MediaMonday – Mike Russell appeared first on HMA Public Relations.

Radio 53

Radio Publicity Media 53

Axia PR

MAY 22, 2017

Key messages are only half the battle; support them to win against the competition. Your company is great. Of course, you know it. But do your customers know it? Even if they purchase your product, do they know why you are great? Don’t guess or wonder if they do. It’s up to you to tell them. That’s the importance of creating key messages along with supporting statements.

Industry 48

Industry Course Company Leadership 48

The Hoffman Agency

MAY 22, 2017

It’s safe to say that we’ve developed consistent agency policies, practices and procedures over the last 30 years. But more importantly, we’ve created a culture. And a pretty good one at that. Although our agency spans across nine global offices, some habits have become pretty standard in our employee population — whether you’re in our San Jose headquarters or our location in Seoul.

Sports 53

Sports Policies Employee Agency 53

RH Strategic

MAY 22, 2017

Most media-savvy public relations professionals understand the 24-hour news cycle and know stories will fade in and out of relevance throughout the day, prompting news outlets to rush to deliver the latest news to stay ahead of competitors. However, PR pros should also be aware of another trend that can earn their client sustained coverage: Read More.

Media 40

Media Trends Publicity 40

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Beyond PR

MAY 22, 2017

The press release is here to stay. In fact, 81 percent of senior marketers believe that earned media is more effective than paid media. Press releases are a valuable PR tool and should not be regarded as an after-thought. New trends arise every year, advising how to make the most of your content marketing tactics. While it’s important to stay on top of these trends, some press release best practices are truly evergreen.

Case Study 40

Case Study Study Trends Web 40