Cision
JUNE 27, 2017
In theory, you know that content marketing is an instrumental component of your brand’s marketing strategy. As a business owner or company executive, you understand that you have great potential to leverage thought leadership through content. In reality, you’re strapped for time, and writing articles and other content falls to the very bottom of a very long list of tasks.
Prowly
JUNE 27, 2017
Have you ever wondered how is it that some startups grow into massive multinational corporations while others keep struggling throughout their lives? The secret to business success lies in ‘growth hacking.’. The post These 4 Growth Hacking Techniques Work Like Magic for Start-Ups appeared first on Prowly Magazine.
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5W PR
JUNE 27, 2017
The communications and public relations industry has gone through major changes in the last ten years and almost all of those changes tie, at least to some extent, to the dominance of social media. Influencers, who and how they are used, are one of those changes. Influencers have been a part of the marketing and branding game for decades, but in the past the powerful influencers almost always attained celebrity status in some form such as sports stars, models, or well-known actors.
Sword and the Script
JUNE 27, 2017
What does it take to implement content marketing effectively in a B2B organization? It’s not an easy question to answer broadly because: a) every team has its own dynamics; b) every organization has constraints and limitations, and c) every vertical market has its own unique characteristics. b) every organization has constraints and limitations; and. c) every vertical market has its own unique characteristics.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Beyond PR
JUNE 27, 2017
It’s no secret that Instagram has one of the highest engagement rates of any social media platform. Additionally, Instagram achieved 700 million monthly active users last month. What this means to PR professionals and content marketers is that Instagram can be an important platform to engage with and to educate your customers. Last month, Instagram introduced a feature allowing users to post to Instagram from mobile web browsers.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
HMA Public Relations
JUNE 27, 2017
Happy National Pineapple Day from HMA! We decided to take some time to learn about this fruit and found that it shares some similarities with PR Pros. Fruity, we know! [Click below for more]. The post This May Be a Little Fruity appeared first on HMA Public Relations.
PR in High Definition
JUNE 27, 2017
It’s not polite to speak ill of the dead but when it comes to cold calling, it’s a practice we’re not sad to see become extinct. In fact, 97% of cold calls are ineffective and 70% of exec-level buyers state that sales people on calls are unprepared to answer the questions they ask. We’re in the age of story-selling – not a new concept, but one that becomes more important as we become more reliant on social media and search.
Solo PR Pro
JUNE 27, 2017
The struggle is real when it comes to technology and solo PR pros. We have a plethora of apps, subscriptions, and tools that we use in the course of work. It can be overwhelming to keep up with it all. In a previous post , we discussed how to evaluate if you need technology to solve a problem. Even in the digital age, sometimes the low-tech solution is the best of all (Hello Moleskin notebook!).
PR in High Definition
JUNE 27, 2017
Eureka! Finally, you have thought up the perfect new creative campaign for your client. As PRs, we are naturally creative but that does not always mean that the first idea we come up with is necessarily the best. It takes time to conjure up an amazing idea, and of course those brilliant moments of inspiration can happen at the most random and inconvenient times – often when you aren’t able to share them with your colleagues.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Presspage
JUNE 27, 2017
1. It starts with accessibility. It may seem a no-brainer, but make sure to check if your newsroom is easily accessible. Accessibility is not a straightforward subject to cover. Obviously, the newsroom should be live. Checking beforehand if the hosting company of your newsroom is able to cope with large amounts of traffic (during a crisis or event, for example), updates of servers and databases, and technical issues that might arise may save you a lot of headaches later on.
PR in High Definition
JUNE 27, 2017
Building chatbots is all the rage, but if you don’t have the time to learn code, there’s now a bot that will develop your bot for you! Check out BotBot if this takes your fancy: Simply select your template from answer bot, food bot, fitness bot, delivery tracking bot or shopping bot, and the bot will integrate with other common services, such as fitness class booking systems or food delivery services and automate the process.
PR 20/20
JUNE 27, 2017
Is your site’s content going stale? Or is this the first time you’re considering offering a blog or resource section on your site? Either way, it sounds like it’s time for a new editorial calendar. And if you’re putting all of this work into creating new content, you’ll probably want it to rank. In April 2017, there were 345 million Tumblr blogs alone, which means there’s a lot of content to compete with these days.
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