Ronn Torossian

JUNE 19, 2025

Learn how to analyze brand reputation gaps with this step-by-step guide covering stakeholder analysis, data collection, perception mapping & action planning tips The post Conducting Brand Reputation Gap Analysis: A Step-by-step Guide appeared first on.

Analysis 195

Analysis Reputation Branding Brand 195

Notified

JUNE 19, 2025

We highlight 10 must-know journalists covering financial stories - all found in our media contacts database.

Financial 289

Financial Media Media Relations Publicity 289

Agility PR Solutions

JUNE 19, 2025

One of the most alarming developments with the application of artificial intelligence is the enhanced ability of deepfake technology. If you’re a PR manager, you should be very concerned. Deepfake software helps small businesses and solo creators improve their content creation efforts. For instance, voice AI can be used to scale the creation of video […] The post 4 steps to tackle the risk of deepfake technology: Preparing PR strategies against synthetic media first appeared on Agility PR

Technology 170

Technology Strategy Small Business Software 170

5W PR

JUNE 19, 2025

Marketing technology has fundamentally changed how businesses connect with customers. AI-powered personalization now delivers individualized experiences at scale, while integrated technology stacks streamline operations across marketing teams. According to recent research, 82% of companies increased their martech investments in 2023, recognizing technology’s central role in driving marketing success.

Technology 78

Technology Marketing Mobile Data 78

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

Media Relations

Agility PR Solutions

JUNE 19, 2025

In a time marked by rapid tech innovation and evolving consumer expectations, public relations has experienced a dramatic shift. It’s much more than safeguarding a brand’s reputation—today’s consumer PR is tightly connected with social media, data insights, and a growing awareness of consumer psychology. This article explores today’s key trends in consumer PR, how they […] The post 6 ways consumer PR trends are changing in the digital era first appeared on Agility PR Solutions.

Trends 105

Trends Consumer Reputation Data 105

Agility PR Solutions

JUNE 19, 2025

Ours is a craft that has tenets that date back to the founding fathers—not of our country, but of public relations. And many of those do-it-by-the-book rules are still taught in communication schools and are practiced today at PR agencies large and small. But there are many unwritten rules in this essay that agency management […] The post PR rules you won’t learn in comms school textbooks first appeared on Agility PR Solutions.

Agency 105

Agency Communications Publicity 105

OnePitch

JUNE 19, 2025

It’s summer… but we’re already thinking about gift guides?! That’s right. While it might seem early, many journalists and editors are already deep into planning their holiday coverage — and that includes the highly competitive gift guides. If you want your product to land in front of readers during the busiest shopping season of the year, now is the time to start reaching out.

Pitching 59

Pitching 59

The Hoffman Agency

JUNE 19, 2025

Most marketers and communicators will at least once encounter the famous AIDA funnel. This simplified psychological approach to the buying decisions humans make before finalizing a purchase has remained largely unchanged for decades, and continues to be taught at universities worldwide to this day. At The Hoffman Agency , we still consider AIDA the fundamental logical framework for enabling trust-focused sales funnels that are grounded in facts and supported by compelling narratives.

Communications 36

Communications Engineering Google Real Estate 36

HMA Public Relations

JUNE 19, 2025

June 19 is Juneteenth, a day honoring Black freedom, resilience, and joy. Learn more and check out resources about the day in this post. In observance of Juneteenth, HMA will be closed on Thursday, June 19. We will resume regular business hours on Friday, June 20.

Resources 61

Resources Social Media Media Publicity 61

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

Pitching