Mon.Feb 17, 2020

Effective Client Service in 2020

Ronn Torossian

Most brands understand they would benefit from a dedicated public relations team. Whether that might be an in-house team or a contracted team depends a lot on the brand’s goals, budget, administration and intentions. These factors also play a role in the type of client service offered by a PR team.

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Report: 83% of millennials want brands to align with them on values

PR Daily

Compatible cultural identification, strong stands by company leaders and the influence of, well, influencers help sway young consumers—but don’t discount word-of-mouth and online reviews. Younger demographics are changing the way marketers interact with consumers.

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7 Tips We Love for Writing a Press Release That Gets Noticed

Cision

Writing a press release can seem deceptively simple. It’s short and can come off as formulaic, but that’s what can make it challenging to write. Focus on making it relevant, newsworthy and concise. Best Practices

Have your campaigns made a positive impact on the world?

PR Daily

Enter PR Daily’s Corporate Social Responsibility Awards to showcase your powerful campaigns. The deadline for entries is March 20. The post Have your campaigns made a positive impact on the world? appeared first on PR Daily. PR Daily Awards

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Trust is the key to increasing engagement on your website in 2020—here’s how to win it

Agility PR Solutions

Today’s website traffic is based on trust, and brands and businesses must put every effort into designing their sites in ways that will foster it with visitors—from loyal customers to curious prospects.

More Trending

How automation and AI could lead to a PR nightmare

Agility PR Solutions

Here’s a cliché for you: technology is revolutionizing PR. It’s true, of course, like every cliché.

Media Moves at Washington Post & Oregon Public Broadcasting, Marie Claire Announces Multiple Promotions

Cision

Troy Brynelson joins Oregon Public Broadcasting, Darran Simon to join the Washington Post, and more. Media Blog

4 reasons why branding is essential to your PR strategy

Agility PR Solutions

Branding is one of the first things people see when they view your company. This image offers consumers insight into your business message, and in some cases, it can become a household name. So getting it right is essential.

7 Tips We Love for Writing a Press Release That Gets Noticed

TrendKite

Writing a press release can seem deceptively simple. It’s short and can come off as formulaic, but that’s what can make it challenging to write. Focus on making it relevant, newsworthy and concise

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Journalists on the move – Week of February 17

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Bloomberg News: Rachel Evans (@rachelevans_ny) is now Managing Editor of Bloomberg’s global foreign exchange and rates team.

Media Moves at Washington Post & Oregon Public Broadcasting, Marie Claire Announces Multiple Promotions

TrendKite

Troy Brynelson joins Oregon Public Broadcasting, Darran Simon to join the Washington Post, and more

Consumers are concerned about Amazon’s retail impact and footprint

Agility PR Solutions

Amazon is clearly most shoppers’ go-to digital storefront, but new research from delivery experience management platform provider Convey finds that many U.S. consumers have negative feelings about the e-tail behemoth when it comes to its impact on the retail industry—and the planet.

Earned Media, Shared Media, and Owned Media: What’s the Difference?

5W PR

In public relations, media refers to any messaging channel or platform the brand might use to connect with customers. Traditionally, there are three types of media: paid, earned and owned. The modern PR landscape has added a fourth: shared.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

This month in bad PR pitches

Muck Rack

This month in bad PR pitches

How To Optimise B2B Content

Doctor Spin

Inbound marketing and B2B content publishing is giving brands lots of control. But the drawback is that it takes more work than most would realise.

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Has the trade show had its day (at last)?

The Hoffman Agency

By Mark Pinsent, Managing Director, Europe. I got my first full-time job in 1993, working for a small London-based PR agency that shall remain nameless (largely because it doesn’t exist anymore, so little point).

Infographic: Why email shouldn’t be ignored

PR Daily

Though the average consumer’s inbox is more crowded than ever, a good email campaign can offer plenty of power for some communicators. Consider this graphic. Is email really no longer a viable channel for communicators?