Ronn Torossian

JULY 13, 2016

Social media has forever changed how people stay in touch with each other and get updates on each other’s lives. With a scroll and a click, people reminisce on their past, see what old friends are up to now and even dig into the seemingly scandalous personal lives of A-list celebrities. Because of its soaring popularity, many brands turn to social media to help with marketing and public relations efforts.

Social Media 195

Social Media Crisis Media Crisis Communications 195

Onclusive

JULY 13, 2016

As part of our overall marketing strategy, we spend a tremendous amount of time producing targeted thought leadership content. Now that we have a bank of it, we’re always thinking about ways to creatively reuse and leverage what we’ve already created to continually share useful intel with our audience. One of the things we’ve been exploring […].

LinkedIn 190

LinkedIn Banking Leadership Creativity 190

Cision

JULY 13, 2016

With so many platforms and technologies available today, one piece of content can easily be repurposed and reworked in many forms. But are you letting opportunities to extend the life of your content pass you by? Nick Hawley, director of marketing at Visit Seattle, says if you aren’t utilizing assets to their fullest potential, you’re missing out. In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relatio

Print 186

Print Tourism Transportation Film 186

Melissa Agnes

JULY 13, 2016

Over the last week, the world has watched as the U.S. struggles to manage a nation-wide crisis. It’s one we’ve seen before – but, like lessons in life, crises don’t go away until they’re truly learned from and managed. But while every police agency across the country plays a role in the management of this crisis, there is one agency in particular that has been thrust onto the front lines and has faced the most tragedy, the most loss over the last week.

Crisis 140

Crisis Crisis Management Leadership Video 140

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Cision

JULY 13, 2016

Years ago, the only way to reach a journalist was to call, send a letter or stalk her in person. Now, thanks to technology (and restraining orders), we have much easier ways to connect, including social media. Today’s journalist is social media savvy. In fact, two-thirds of journalists use social media daily. Some share their own content on Twitter, Facebook, LinkedIn and the rest.

Pitching 131

Pitching Strategy Social Media Fashion 131

Cision

JULY 13, 2016

Attention spans have shortened, news cycles have sped up and many brands have come to believe that they must create more content to be seen. But does that work for your brand? More content does not garner more attention; relevancy does. Cision’s new white paper, “ The 3 Stages of Expanding Your Content’s Reach: Creation, Distribution and Amplification ,” provides a detailed guide to help you create a truly great piece of content and extend its lifespan by distributing it to the right audiences i

Content Marketing 131

Content Marketing Infographics Employee Analysis 131

Waxing UnLyrical

JULY 13, 2016

Guest Post by Scott Kaminski. “If you can’t measure it, you can’t manage it.” ~ Peter Drucker. Let’s get this out of the way right now: I’m no math whiz. But I am smart enough to realize that a company’s marketing, advertising and public relations efforts—my efforts—have a direct and attributable effect to the bottom line of my company. And how do I know that?

Measurement 73

Measurement Advertising Advertising Enterprise 73

Ishmael's Corner

JULY 13, 2016

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I’m with the seagull. As my Mom will attest, I wasn’t big on rules. Since starting the blog back in 2008, I’ve strived to offer perspectives that you won’t find in the Communications 101 handbook. This is the time of year when I reflect, calling out what I consider to be the 10 best posts.more.

Storytelling 65

Storytelling Handbook Communications Blogging 65

Beyond PR

JULY 13, 2016

When the U.S. presidential election comes around this November, every voter will have a decision to make. Who the candidates are will influence each person’s vote to varying degrees, but so will the issues and topics that matter to constituents. Organizations whose work and missions align with this election’s key topics have an opportunity to join the national conversation before, on and after Election Day.

Energy 62

Energy Healthcare Policies Agriculture 62

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Katie Paine's Measurement Blog

JULY 13, 2016

Happy July to you! Here’s a new round of “Got 5 Minutes? Here are 5 Links to Check Out” : 1) “The Tyranny of Messaging and Notifications” by Walt Mossberg An article about “messaging overload” and what we can do about it. Read More. Why you should read it: It contains awesome advice about managing […].

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David PR Group

JULY 13, 2016

Harris Reputation Quotient attributes. Measurement in the world of public relations has always been an ethereal concept. Putting a value on media coverage or social media awareness remains a bit of a Holy Grail. How we measure reputation appears just as daunting to me, but it turns out that analysts at the Harris Poll have been studying this since 1999, gauging the reputations of the most visible companies in the U.S. through the eyes of the general public.

Reputation 40

Reputation Measurement How To Financial 40

Ryan Foran

JULY 13, 2016

Whether you're short on time, money, or resources, your smartphone is one of the best communication tools you have at your disposal. With a few simple tips and techniques, you can be producing your own dynamic marketing videos at no cost with just your phone. You can easily add music, text, transitions, slow motion, photos, and adjust audio settings to make your video look very professional.

Video 26

Video Film Marketing Interviews 26

Ryan Foran

JULY 13, 2016

Google Alert yourself, and your organization. Google Alerts is by far one of the best tools to help monitor all your media mentions and your online reputation. Like most Google products, it's amazingly efficient, and best of all, it's free. Signup here or at https://www.google.com/alerts I recently agreed to "a short ten minute" pitch from a company, in which they tried to sell me their media monitoring service for a mere $32,000 a year.

Google 20

Google Media Brand Branding 20

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer