ImPRessions - Crenshaw Communications

AUGUST 9, 2018

Photo Credit – Chinen Keiya/Flickr. Twitter stepped into a PR mess this week when it broke ranks with peers and declined to suspend conspiracist Alex Jones from its platform. The decision came after most tech giants hosting InfoWars content – Apple, Facebook, Spotify, and YouTube — removed at least some of its pages or broadcasts in response to public pressure.

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Agility PR Solutions

AUGUST 9, 2018

Storytelling has proven to be a compelling best practice in modern communications, and maybe our colleagues in sales can learn a thing or two from that success. New research shows that salespeople need to use more participatory, visual storytelling techniques to be most engaging and memorable on sales meetings conducted by phone or web conference—the […].

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ImPRessions - Crenshaw Communications

AUGUST 9, 2018

When companies choose a PR firm, the compensation model is usually a factor. Most PR agencies bill on an hourly basis, or in monthly retainer fees. But there’s another way of billing that’s fairly controversial among agency professionals, — the pay-for-placement method. Can it work? We may be biased, because we’ve never worked on a pay-for-publicity basis, but it’s fair to ask if it can be a better model for some clients.

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Axia PR

AUGUST 9, 2018

Why customer reviews on social media are more important than ever. Today, almost everyone has a Facebook account. For companies, this means huge opportunities to connect with audiences, promote products and services, and gain reviews. Facebook’s review system has become a respected source for online reviews over the years. We’ve recently learned that Facebook may have a new rating system in the works that could change the way it calculates review scores.

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Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

ImPRessions - Crenshaw Communications

AUGUST 9, 2018

Photo Credit – Chinen Keiya/Flickr. Twitter stepped into a PR mess this week when it broke ranks with peers and declined to suspend conspiracist Alex Jones from its platform. The decision came after most tech giants hosting InfoWars content – Apple, Facebook, Spotify, and YouTube — removed at least some of its pages or broadcasts in response to public pressure.

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Twitter Facebook Radio Interviews 120

HMA Public Relations

AUGUST 9, 2018

Today's blog post highlights a few pitfalls businesses and brands face when engaging in a social media strategy. The post What are the Pitfalls that Businesses Face When Engaging in Social Media? appeared first on HMA Public Relations.

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Agility PR Solutions

AUGUST 9, 2018

Capitalizing on the craze for all things pumpkin, Villa Italian Kitchen aimed to take a slice of traffic away from the competition by introducing the first-ever Pumpkin Spice Pizza—and tasked its agency BML Public Relations (BMLPR) with increasing brand awareness and driving traffic to its more than 230 locations nationwide. With the challenge of generating […].

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Waxing UnLyrical

AUGUST 9, 2018

Guest Post by Kathy Vaské. Intelligent content aka structured content is breaking out of its traditional boundaries. No longer is it used solely for product catalogs, technical specifications and the like. Today, organizations are looking to use Structured Content for their ebooks, case studies, research reports and blogs. Why? With the dynamic and ever-growing number of ways to consume content, there is a need to structure as much of our “valuable” content so it’s free to be automat

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Mindful Marketing

AUGUST 9, 2018

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence "When it's least expected - you're elected. You're the star today. Smile! You're on Candid Camera! ” It used to be that a hidden camera TV show was the only way others might see our most embarrassing or intimate moments. Thanks to cellphones and social media, millions can now easily watch outtakes from our lives, whether we like it or not, which is what one unsuspecting airline traveler recently experienc

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