Onclusive

MARCH 28, 2022

This week, our focus on Demystifying PR Measurement shifts to the benefits of viewing and implementing measurement as a foundational process in PR and communications. First things first: what is PR measurement? Here is Onclusive’s definition of PR measurement: it is a set of standards and Key Performance Indicators (KPIs) that allows communicators to accurately and consistently evaluate the performance and demonstrate the business value of PR, and use insight from ongoing evaluation for strategy

Measurement 195

Measurement Strategy Hotels Data 195

Ronn Torossian

MARCH 28, 2022

Personalizing content marketing efforts is a crucial task for any business. Companies that are looking to improve their conversion rates should be focusing on personalizing their content marketing. This is because about 90% of consumers find personalization in marketing appealing. The target audience of any business wants to feel like the content that a business […].

Content Marketing 195

Content Marketing Marketing Consumer Company 195

Onclusive

MARCH 28, 2022

This week, our focus on Demystifying PR Measurement shifts to the benefits of viewing and implementing measurement as a foundational process in PR and communications. First things first: what is PR measurement? Here is Onclusive’s definition of PR measurement: it is a set of standards and Key Performance Indicators (KPIs) that allows communicators to accurately and consistently evaluate the performance and demonstrate the business value of PR, and use insight from ongoing evaluation for strategy

Measurement 195

Measurement Strategy Hotels Data 195

PRSay

MARCH 28, 2022

More people are returning to offices this spring, whether on a hybrid or part-time basis. We’re not used to working together in person. How can some of their tips and techniques guide the return-to-office movement? In the past two years, professionals have been through the wringer. They’ve experienced a rollercoaster pandemic, political polarization, social unrest and upheaval, economic confusion and the allure of the Great Resignation.

Tools 159

Tools Ethics Meeting Video 159

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

MARCH 28, 2022

2021 was another year of tumultuous change in the public relations industry. With increasing vaccine availability, supply chain challenges, a new U.S. president, and the impact of climate change, there were no shortage of issues communicators focused on around the world. As demands for communicators came from seemingly every direction, leaders in the field turned […].

Publicity 157

Publicity Industry Communications Analysis 157

Agility PR Solutions

MARCH 28, 2022

The world of PR is rapidly evolving to meet the demands of fast-paced news cycles and a torrent of online content. So the world of media relations needs to evolve as well. Gone are the days when matching clients to publications was as simple as sending a press release and making a few phone calls. […]. The post How AI-powered intelligence is revolutionizing the PR industry—and where the tech is headed appeared first on Agility PR Solutions.

Industry 148

Industry Meeting Media Relations Publicity 148

Reputation Us

MARCH 28, 2022

Last night’s Academy Award ceremony is one of the most talked about events in the 94-year history of the Oscars. No shortage of topics to discuss and several jaw-dropping controversies to unpack during a night of oddness. Without a doubt, the most scandalous part of the evening was the exchange between comedian Chris Rock and actor Will Smith.

Reputation 78

Reputation Blogging Communications Crisis Management 78

Agility PR Solutions

MARCH 28, 2022

New research from impact travel pioneer Kind Traveler culls research from industry leaders and surveyed their consumer base to identify global trends shaping the future of the travel industry. The 2022 Impact Tourism Report brings together their findings and pairs them with actionable solutions for travelers. CEO Jessica Blotter, a Board Director of Center for […].

Tourism 148

Tourism Trends Travel Survey 148

HMA Public Relations

MARCH 28, 2022

Today's #MediaMonday feature comes to us from Marie D. De Jesús, an award-winning photojournalist at the Houston Chronicle and the new president of the National Press Photographers Association. Learn more about her!

Media 89

Media 89

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Agility PR Solutions

MARCH 28, 2022

The NFT marketplace has consistently attracted a number of players in the last couple of years, which means anyone entering it now might have a difficult time grabbing the attention of potential investors. Without an NFT marketing plan, the digital collectibles won’t be able to generate the right attention or any attention at all. To […].

Marketing 143

Marketing Publicity 143

PR 20/20

MARCH 28, 2022

Cleveland’s HubSpot User Group (HUG) is back for 2022! We’re so excited to regroup with our fellow northeast Ohio HubSpot superfans this year—and even more excited to continue strengthening our skills as marketers. If you’re unfamiliar with HUGs, we’re communities of local HubSpot users and industry experts who regularly meet for learning and discussion opportunities.

Data 75

Data Meeting Groups Community 75

Agility PR Solutions

MARCH 28, 2022

Compared to other mediums or channels, social media is relatively new in the advertising space, and small businesses see invaluable merit in investing in popular platforms. As social media attention grows, 70 percent of small businesses will focus and invest in social media advertising in 2022, according to new survey findings from Visual Objects, a portfolio site […].

Small Business 86

Small Business Advertising Advertising Social Media 86

Axia PR

MARCH 28, 2022

Picking the right outfits for success. One lesson children learn is the value of dressing to impress. After all, what you wear can say a lot about you, so it’s important you give a strong first impression with a thoughtful outfit when it matters. As adults, it’s even more important. What you wear can make or break business-related matters. The right outfit can be the tipping point that gets your company a new customer or contract.

Company 62

Company 62

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Agility PR Solutions

MARCH 28, 2022

While 84 percent of American consumers are feeling the direct impact of inflation, three in four consumers are still in favor of the recent sanctions placed against Russia, according to new research from independently-owned PR firm 5W Public Relations. And seven in ten say they would boycott a product after learning it was produced in or […]. The post How consumer spending habits are shifting in response to the Russia-Ukraine War appeared first on Agility PR Solutions.

Consumer 78

Consumer Publicity Trends 78

PR 20/20

MARCH 28, 2022

Cleveland’s HubSpot User Group (HUG) is back for 2022! We’re so excited to regroup with our fellow northeast Ohio HubSpot superfans this year—and even more excited to continue strengthening our skills as marketers. If you’re unfamiliar with HUGs, we’re communities of local HubSpot users and industry experts who regularly meet for learning and discussion opportunities.

Data 52

Data Meeting Groups Community 52

Landis PR

MARCH 28, 2022

Photo courtesy of Pexels. By Andie Davis, Andy Lowe . COVID-19 has changed many things for communicators, from how we manage projects to how we dress – many of us now work in hoodies and sweatpants. . While the immediate impacts of the pandemic are lightening up, many public relations professionals will likely stick to working remotely. Let’s look at a few ways to maintain and grow our client relationships at a distance. .

Meeting 52

Meeting Energy Journalism Training 52

Ethical Voices

MARCH 28, 2022

Joining me on this week’s episode is Ellen Crane, APR, Fellow PRSA. She provides strategic public relations planning and execution to both companies and marketing and PR agencies. She specializes in a wide variety of industries, including healthcare, legal, real estate, education and nonprofits. Ellen addresses a number of important ethics issues including: What to do when your ethical values diverge from your employer’s values?

Ethics 52

Ethics Strategy Real Estate Local 52

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

Mark My Words

MARCH 28, 2022

Sunday Times It was, depending on your point of view, either the celebrity wedding of the century or the nadir of vacuous pop culture. When David Beckham and Victoria Adams got married in 1999, they sat on gold thrones, released a dove after exchanging their vows, cut the many-tiered cake with a sword and wore matching purple outfits for the reception.

Meeting 60

Meeting Fashion Instagram Financial 60