Sun.Sep 13, 2020

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7 Basic (Yet Brilliant) Examples of PR Tactics That Work

Prowly

There’s no doubt that technology has changed the way businesses, brands, and audiences relate to one another. As a result, many public relations tactics that generated results in the past have been rendered obsolete. Luckily, some of them are still up-to-date – and I’m about to cover the best examples of those. Why is it […]. The post 7 Basic (Yet Brilliant) Examples of PR Tactics That Work appeared first on Prowly Magazine.

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How ‘intrapreneurs’ create and launch new corporate biz solutions

Agility PR Solutions

There are no “normal” workdays anymore thanks to COVID-19, disrupted supply chains, newly emerged customers, and vanished historical customers. Businesses, employees, customers, and suppliers are in a daily struggle to adapt, to adjust, and to continue to have their businesses exist. The one item that every business group needs more of are new, innovative ideas. […].

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Measure of success

Prakkypedia

A recent piece in PR Daily succinctly outlined some terrific tips for gaining credibility for the comms craft from the C-suite – all via expanding your understanding of what the organisation would like to measure and achieve. This included ‘making friends’ with information keepers in an organisation, and I couldn’t agree more. I’ve worked with a number of organisations over the years – large and small – all with various objectives and sets of data.

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Powered by Amazon, retail ranks high in brand intimacy

Agility PR Solutions

Catalyzed by the spike in e-commerce during COVID, the retail industry retained its 2019 spot and ranked fourth out of the 15 industries studied in theBrand Intimacy 2020 Study, the largest study of brands based on emotions from intimacy marketing firm MBLM (pronounced Emblem). Measuring the ability of consumer emotion to build more intimate brands during these […].

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Peloton: Teaching you more than just fitness

Karen Freberg

Full disclosure: I love Mr. Rogers. I think he really was an icon in the education and media industry. Why do I bring this up? We have all seen this image circulating around online related to the challenges and new practices we are seeing across the board when it comes to teaching. When I first saw this, I not only said – that’s right, but it also got me thinking what would be the modern version of strong virtual teachers in light of what is happening related to COVID19.