Sun.Aug 02, 2020

How to make sustainability a key part of your message

PR Daily

One PR pro argues that a message about environmental impact must also showcase transparency and help educate your audience. With a growing desire to embody “purpose,” some organizations are taking a swing at actions to address climate change. According to data from the Pew Research Center , 63% of Americans say that climate change is affecting their local community.

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Most Americans say PR drives purchase decisions and website visits

Agility PR Solutions

PR pros know their efforts drive results, but new research from boutique tech PR firm Bospar reveals that general consumers appreciate the authentic work of public relations teams and their campaigns, especially in these trying COVID times. The firm’s new study, PR & Marketing in The New Normal, finds that an overwhelming majority of Americans […]. The post Most Americans say PR drives purchase decisions and website visits appeared first on Agility PR Solutions.

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Woman’s social media rant destroys reputation

The Stalwart Blog

Watch Melissa Rein Lively’s video rant where she trashes a Target store’s face mask display around Scottsdale, Arizona during the July 4th holiday. It’s pretty impressive. As a result, this public relations practitioner apparently lost all of her clients and her husband, according to a USA Today exclusive interview that she did. She also stated that she checked in to a mental health institution and she’ll undergo follow-on treatments.

5 ways word of mouth can enhance your business PR

Agility PR Solutions

Word of mouth can be one of the most important elements of any business’s marketing mix. If you want to improve your publicity, brand visibility and sales, you should care about this mechanism of attracting customers. Understanding the value of word of mouth and how to employ it can help you to achieve your business […]. The post 5 ways word of mouth can enhance your business PR appeared first on Agility PR Solutions. Analysis Public Relations marketing

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

I judged 200+ PR award submissions—a few pitfalls to avoid

Agility PR Solutions

Over the last year, I’ve had the honor of evaluating hundreds of submissions for communication awards. I’ve participated on juries for almost every industry competition, including traditional media relations, healthcare communications, PR tactics, and even brand film. I’ve seen outstanding work across nearly every category, including social media, disease awareness campaigns, and digital innovation to […].

Journalists on the move – Week of August 3

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media New York Times: Eshe Nelson (@eshelouise) has joined the business team and will be based in London. Oregonian, The: Jamie Goldberg (@Jamiebgoldberg) is now Business Reporter. Reuters: David […]. The post Journalists on the move – Week of August 3 appeared first on Agility PR Solutions. Media Moves