Wed.Jan 23, 2019

Instagram takes to Twitter to address algorithm rumors

PR Daily

The photo-sharing platform used the rival channel to quell scuttlebutt that the app was limiting the reach of new posts. Despite its explanation, many users are demanding algorithm changes. Instagram is keen to defend its algorithm, even on another social media platform. The photo-sharing app took to Twitter to push back on a rampant rumor that the platform is limiting the reach of new photos. Accounts on Instagram have been sharing what looks like commonplace copy-and-paste spam.

How to run PESO campaigns on Facebook, Google, LinkedIn and Twitter

Stephen Waddington

A recent blog post explored using paid media as part of an integrated PESO campaign. Here I look at how to roll out ads and promoted content from £1 per day on some of the popular platforms. How to run a paid Google campaign Google Ads enable you to appear in search results for search terms or keywords. The ads appear at the top and bottom of search results and aside from a small ad label look almost identical to organic search results.

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4 rules Grubhub follows to drive social media success

PR Daily

The company’s senior manager of social media says online marketers must put consumers first, think of each platform and prepare with mobile devices in mind. Consider these takeaways. Social media users are hungry for excellent, captivating content. With more than 2.3 million followers across Grubhub’s and Seamless’ social media profiles on Facebook, Instagram and Twitter, the food-ordering services dish up tasty interactions and keep fans coming back for more.

How brands use social media giveaways—and the key benefits

Agility PR Solutions

Depending on your brand and products, a contest giveaway on social media can be terrific way to drive site traffic and customer engagement. But which platforms are brands using most? According to a new survey from digital campaign platform Easypromos, Facebook giveaways are the most popular type of contest on social media—25.7 percent of respondents […]. The post How brands use social media giveaways—and the key benefits appeared first on Agility PR Solutions.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

30 jobs in the PR and marketing world

PR Daily

Employees want to work for a company with a positive workplace culture. Find out which organizations were named ‘2019 Best Places to Work,’ according to Glassdoor reviews. Money is great, but for many employees, the workplace culture is equally—if not more—important than their salary. A positive culture can be incredibly important for employee retention and morale —but a negative environment can quickly become a PR nightmare.

More Trending

Maximize video for your health care practice

PR Daily

Check out these examples of useful videos for internal and external outreach. Video can be a valuable strategic tool in your communications kit, but health care organizations must take care to handle it appropriately. HIPAA requirements, patient safety and other issues can complicate your use of video, leading to major legal problems.

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TrendKite Joins Forces with Cision

TrendKite

Today marks the next step for TrendKite. I am extremely excited to announce that TrendKite is being acquired by Cision

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3 Things Communicators Can Learn From UCLA Gymnast Katelyn Ohashi

PRSay

This is an edited version of a post that first appeared on Clairemont Communications. On Jan. 12, UCLA gymnast Katelyn Ohashi became a viral sensation after performing a enthusiastic routine that earned a perfect score at the Collegiate Challenge. But the strong internet response wasn’t only because of Ohashi’s flawless moves; it was also due to the palpable joy she and her teammates displayed during the performance, which has now been streamed on YouTube over 26 million times.

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Relationship building drives 5 PR trends to watch in 2019

Agility PR Solutions

The PR industry has been undergoing significant changes. It can be difficult to prove a correlation between sales and PR, and industry professionals now need to fight harder to stay abreast of new trends, to ultimately maintain a strategic seat at the table. However, this has become increasingly difficult as the lines between public relations […]. The post Relationship building drives 5 PR trends to watch in 2019 appeared first on Agility PR Solutions. Public Relations trends

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Duke should be prosecuted if found at fault, crash victim suggests

Mark My Words

Bournemouth Echo. Public relations consultant Mark Borkowski has criticised Buckingham Palace’s handling of the situation, describing it as a “DIY PR moment”. Speaking about the decision by the 97-year-old duke to order a new car and go driving a few days after the accident, Mr Borkowski said: “It would have been wise to just go a little bit silent on this story. “It

4 timely research trends for the tumultuous year ahead

Agility PR Solutions

Resilience to change is an invaluable trait for any business—especially during such a transformative era—but which research methods, trends, and tech are likely to emerge from this necessity in 2019? A recurring theme throughout 2019: Change Last year threw many stumbling blocks at startups and major players alike: uncertainty around Brexit’s impact on trading laws […]. The post 4 timely research trends for the tumultuous year ahead appeared first on Agility PR Solutions.

What’s Your App-titude?

HMA Public Relations

According to a recent report released by App Annie, the average consumer has 100 apps on his or her phone. One hundred! Among some of the […]. The post What’s Your App-titude? appeared first on HMA Public Relations. PR and HMA PR apps Facebook media phone social media tablet technology

New Zignal Brand 360 functionality lets you see a consolidated view of all your media analytics

Zignal Labs

The post New Zignal Brand 360 functionality lets you see a consolidated view of all your media analytics appeared first on Zignal Labs

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

And finally…create a playlist personalised to your mood in 3 seconds

PR in High Definition

The number of people worldwide using Spotify reached a staggering 191 million just before Christmas. It’s easy to understand why: the user experience is superb, their catalogue of music is unrivalled and it’s affordable, among other reasons. However, heavy users will know that one area they haven’t nailed just yet is their ‘Moods’ playlists. That’s not to say the playlists themselves aren’t full of great songs – oh, they are!

How the Explainer Changed Digital Media Forever

Contently - Strategy

Let’s suppose you want to learn about Brexit. You could go to a legacy news outlet like the The New York Times and search the archives. If your preferences skew a bit more modern, you could take your question to an outlet like Vox, which specializes in SEO-friendly explainers. Or you could compare both to see two places cover the same topic in very different ways. The first approach yields a timeline of newspaper articles, which you can piece together to create a full story.

Tool of the Month: BuzzSumo

PR in High Definition

It’s been on the market a little while now and we’re sure you’ve heard of it (for the savvier amongst you, are already even using it). Still, we feel that BuzzSumo hasn’t quite got the credit it deserves –now tipped by some to be one of THE business tools for 2019 , we thought we should help it get a little more recognition. So then, what is BuzzSumo?

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Are your employees masters of seduction?

PR in High Definition

So how are your New Year resolutions doing? Still on track or consigned to history? Mine rarely change year-on-year, but not so long ago I did have a particularly scary one – start dating. And I was in my 50s which made it all the more terrifying. All through this strange period in my life, I was clinging on to my comfort zone (work) and drawing parallels: how the dating game compares to a client/agency selection process or a potential new hire process.

Voice tech – will the innovation drive behaviour change?

PR in High Definition

Anyone in the market for a smart nappy or Alexa-enabled toilet? The flurry of weird and wonderful tech news earlier this month can only mean one thing, CES. The consumer electronics show describes itself as ‘the global stage of innovation’, hosting businesses from around the world to show off their latest innovations. Some of these wackier novelties as well as flagship products from the likes of Sony, LG, Whirlpool and GE, reveal a very important movement towards voice-enabled technology.