PRSay

JANUARY 23, 2019

This is an edited version of a post that first appeared on Clairemont Communications. On Jan. 12, UCLA gymnast Katelyn Ohashi became a viral sensation after performing a enthusiastic routine that earned a perfect score at the Collegiate Challenge. But the strong internet response wasn’t only because of Ohashi’s flawless moves; it was also due to the palpable joy she and her teammates displayed during the performance, which has now been streamed on YouTube over 26 million times.

Communications 144

Communications Viral YouTube Creativity 144

Agility PR Solutions

JANUARY 23, 2019

Depending on your brand and products, a contest giveaway on social media can be terrific way to drive site traffic and customer engagement. But which platforms are brands using most? According to a new survey from digital campaign platform Easypromos, Facebook giveaways are the most popular type of contest on social media—25.7 percent of respondents […].

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Social Media Brand Branding Media 103

Mark My Words

JANUARY 23, 2019

Bournemouth Echo. Public relations consultant Mark Borkowski has criticised Buckingham Palace’s handling of the situation, describing it as a “DIY PR moment”. Speaking about the decision by the 97-year-old duke to order a new car and go driving a few days after the accident, Mr Borkowski said: “It would have been wise to just go a little bit silent on this story.

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Publicity 60

Agility PR Solutions

JANUARY 23, 2019

Social media platforms may be sprouting like weeds, but new research from Visual Objects, a global portfolio website that showcases work from top creative firms, reveals the OG social sites still rule for all ages—even if the hierarchical order tends to shift. The firm’s new report finds that all but some of the youngest consumers […]. The post Social aging—Gen Z dominates YouTube while other generations prefer Facebook appeared first on Agility PR Solutions.

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YouTube Facebook Creativity Social Media 99

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

HMA Public Relations

JANUARY 23, 2019

According to a recent report released by App Annie, the average consumer has 100 apps on his or her phone. One hundred! Among some of the […]. The post What’s Your App-titude? appeared first on HMA Public Relations.

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Consumer Report Publicity Facebook 54

PR in High Definition

JANUARY 23, 2019

The number of people worldwide using Spotify reached a staggering 191 million just before Christmas. It’s easy to understand why: the user experience is superb, their catalogue of music is unrivalled and it’s affordable, among other reasons. However, heavy users will know that one area they haven’t nailed just yet is their ‘Moods’ playlists. That’s not to say the playlists themselves aren’t full of great songs – oh, they are!

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Energy Communications Blogging 48

Agility PR Solutions

JANUARY 23, 2019

Resilience to change is an invaluable trait for any business—especially during such a transformative era—but which research methods, trends, and tech are likely to emerge from this necessity in 2019? A recurring theme throughout 2019: Change Last year threw many stumbling blocks at startups and major players alike: uncertainty around Brexit’s impact on trading laws […].

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Trends Analysis Publicity 74

PR in High Definition

JANUARY 23, 2019

It’s been on the market a little while now and we’re sure you’ve heard of it (for the savvier amongst you, are already even using it). Still, we feel that BuzzSumo hasn’t quite got the credit it deserves –now tipped by some to be one of THE business tools for 2019 , we thought we should help it get a little more recognition. So then, what is BuzzSumo?

Tools 48

Tools Analysis Trends Strategy 48

Stephen Waddington

JANUARY 23, 2019

A recent blog post explored using paid media as part of an integrated PESO campaign. Here I look at how to roll out ads and promoted content from £1 per day on some of the popular platforms. How to run a paid Google campaign Google Ads enable you to appear in search results for search terms or keywords. The ads appear at the top and bottom of search results and aside from a small ad label look almost identical to organic search results.

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Google LinkedIn Facebook Twitter 91

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

PR in High Definition

JANUARY 23, 2019

So how are your New Year resolutions doing? Still on track or consigned to history? Mine rarely change year-on-year, but not so long ago I did have a particularly scary one – start dating. And I was in my 50s which made it all the more terrifying. All through this strange period in my life, I was clinging on to my comfort zone (work) and drawing parallels: how the dating game compares to a client/agency selection process or a potential new hire process.

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Employee Case Study Measurement Leadership 48

Contently - Strategy

JANUARY 23, 2019

Let’s suppose you want to learn about Brexit. You could go to a legacy news outlet like the The New York Times and search the archives. If your preferences skew a bit more modern, you could take your question to an outlet like Vox, which specializes in SEO-friendly explainers. Or you could compare both to see two places cover the same topic in very different ways.

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Media Journalism Content Marketing Education 99

PR in High Definition

JANUARY 23, 2019

Anyone in the market for a smart nappy or Alexa-enabled toilet? The flurry of weird and wonderful tech news earlier this month can only mean one thing, CES. The consumer electronics show describes itself as ‘the global stage of innovation’, hosting businesses from around the world to show off their latest innovations. Some of these wackier novelties as well as flagship products from the likes of Sony, LG, Whirlpool and GE, reveal a very important movement towards voice-enabled technology.

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Technology Google Television Banking 48