Prowly
OCTOBER 22, 2018
There is no one path to securing your dream job in PR. Everyone has their own way. I’ve had my first break in the industry two months before I officially worn a graduation gown. Here are some pointers that helped me get a job in PR. The post Get a Job in PR: Visit an Art Gallery, Network & Create Content appeared first on Prowly Magazine.
Agility PR Solutions
OCTOBER 22, 2018
With an interlocking combination of PR, marketing and advertising components, social media influencers have become a cornerstone of communicators’ digital strategy. New research from brand content marketplace IZEA Worldwide takes a close look at the impact and consumer awareness of these influencers on purchase decisions—and the retail sectors that are seeing the most impact.
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Stephen Waddington
OCTOBER 22, 2018
Getting the attention of a busy person isn’t as hard as you’d think. The hard bit is persuading them to part with their time. You need to be well prepared, have a very clear request, and respect the individual’s time. Ask for ten minutes. You’ll always certainly get more but it shows that you mean business and have respect for the individual’s time.
Agility PR Solutions
OCTOBER 22, 2018
To make your business competitive in the online marketplace, it means making use of all the tools available to you. It’s now easier than ever to create an aesthetically pleasing website and online presence—but it’s also more necessary than ever before. Rates of e-commerce sales substantiate the concept that online shopping is here to stay. […].
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
HMA Public Relations
OCTOBER 22, 2018
While it’s #MediaMonday, this post makes us feel like it’s #WineWednesday or #FoodFriday (is that a thing? It should be!). That’s because it comes to us from […]. The post #MediaMonday – Chandler Peterson appeared first on HMA Public Relations.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
PR in High Definition
OCTOBER 22, 2018
It’s Halloween, that time of year when we get spooked by witches, zombies, ghosts, vampires… Mark Zuckerberg? Amazon? No seriously, many people fear technology and have concerns about what technology companies are doing with our information. Ever since Charlie Brooker made us all feel slightly uneasy about the modern world with his Black Mirror series, people are having more conversations and getting more concerned about where technology will eventually take us.
Agility PR Solutions
OCTOBER 22, 2018
Consumer research has shown that a returning customer is less expensive to convert and has a higher average order value than a new shopper—so it’s no secret that returning customers are better for your business than new customers. So why are so many retailers focused on measuring total sales and comparative sales, while customer loyalty […]. The post Customer loyalty is critical—but only 40% of retailers currently measure customer retention appeared first on Agility PR Solutions.
PR in High Definition
OCTOBER 22, 2018
Talking. Some might say it’s what marketers do best, but all too often it can be a source of stress and anxiety. Public speaking, recording podcasts, sitting on panel debates – all of these require calm nerves and steady delivery, free from ums, errs and talkingtooquicklyaswetendtodowhenwe’rereallynervous. We can’t all take on a ‘real’ speaking coach (although if you are interested, I’d wholeheartedly recommend the wonderful Elke Smith ), but now there’s a digital alternative.
Agility PR Solutions
OCTOBER 22, 2018
The fast food industry improved its emotional connection with consumers this year, moving up from eighth to sixth place in the 2018 Brand Intimacy Report, which is the largest study of brands based on emotions, from intimacy marketing agency MBLM. The top three in the industry were Starbucks, Chick-fil-A and Chipotle. The remaining brands in the Top 10 […].
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PR in High Definition
OCTOBER 22, 2018
Confession: back in the early 2000s, I had an obsession with music mash-ups. There was nothing better than hearing two top 40 songs I adored blended into one musical masterpiece, and rinsing that track on repeat for hours, days, or even months if it was a particularly good one. I still kind of love them, so I was pretty stoked to recently discover Rave DJ.
Agility PR Solutions
OCTOBER 22, 2018
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Boston Globe: launches Talking Points AM, a morning newsletter covering business news. Deputy Managing Editor Larry Edelman (@GlobeNewsEd) oversees coverage. New York Times: hires Azi Paybarah (@Azi) as […].
Ronn Torossian
OCTOBER 22, 2018
“We don’t have it all figured out at Spotify. In many respects, we’re just getting started.” These are the words of Spotify global VP, partner solutions, Danielle Lee at her keynote address at Brandweek last week, an address dedicated to celebrating the 10 year anniversary of the Swedish music streaming giant. Indeed, the company is looking to open its next decade of streaming on a more humble note, emphasizing facilitation of talent by “equipping artists, creators, brands and fans with the tool
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
5W PR
OCTOBER 22, 2018
The past two decades have seen a world of change in the public relations industry, not least due to the pivotal role social media has come to play in the way firm’s connect with their customer base. One thing that remains the same, however, is a dedication to empowering women and girls the world over using the PR toolkit. Here are five world-changing campaigns you might have forgotten about: The Heart Truth.
MaccaPR
OCTOBER 22, 2018
With more than 2 billion monthly active users, Facebook has grown into one of the largest online advertising platforms in the world. From mega brands such as Unilever and Amazon, to media companies like BuzzFeed and The New York Times , to small local mom-and-pop shops, marketers spent just shy of $40 billion on Facebook ads in 2017 alone. With the potential to get your product or message in front of so many consumers, there are few businesses that haven’t yet embraced the world of social media
PR in High Definition
OCTOBER 22, 2018
“So, what’s the impact of PR on my bottom line?” . Sound familiar? It’s a question PR professionals are asked on a frequent – frankly, too frequent – basis. Despite the growing commitment to PR by the wise, experienced chiefs that make up the C-suite, this single question continues to frighten many within our industry. They know they need PR, they understand its important role and believe in it today more than ever before, and yet the question persists.
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