Thu.Sep 13, 2018

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Five Steps for Building a Better Media Contact List

Presspage

A new client, product, service or announcement can be cause for media research. From databases to Internet search queries, Twitter and everything in between, research can be time consuming and inefficient. So, here are five steps to ensure the next time you sit down to create a new media contact or distribution list, you are able to maximize your time and improve your results. 1.

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How PR Can Boost Lead Generation

ImPRessions - Crenshaw Communications

Public relations isn’t just for publicity, awareness, and reputation management. A company’s sales and marketing teams should consider PR as a lead-generation tool that can work in tandem with business development and paid advertising. Here are some things to consider when planning your next campaign. PR as a lead generation machine. Earned media boosts SEO.

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The Future of a PR Pro

Critical Mention

As PR pros know, their industry is changing. With continuous advancements in technology, increasing emphasis on analytics and increasing competition, PR pros need to hone their skills to keep themselves up-to-date. So we’ve looked into our crystal ball and outlined below the future for PR pros and the skills you’ll need to succeed! Selling PR’s value.

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What the tech?! Navigating the world of technology as a PR pro

Agility PR Solutions

A few years ago, I was talking about careers with a friend when she said, “Tawanda, tech jobs are really on the rise right now, you should look into the industry.” The comment threw me completely off guard. I have a liberal arts degree and my experience was primarily in broadcast and internal communications. I’d […]. The post What the tech?! Navigating the world of technology as a PR pro appeared first on Agility PR Solutions.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Campaign Recap: Indie Beauty Expo 2018

5W PR

As a top independently-owned agency in the Beauty Communications space, it’s no surprise that the 5W team is obsessed with all things beauty. Nothing gets us buzzing like uncovering a new trend in the space, discovering a new brand on Instagram, or collaborating with beauty brand founders and CEOs on strategies to continually connect and engage with their audiences in a rapidly changing beauty marketplace.

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Four trends impacting market research by 2030

Agility PR Solutions

New research from global market research company Euromonitor International identifies the four key global trends impacting market research through 2030. According to the firm’s new white paper, Four Global Trends Disrupting Market Research, automation and do-it-yourself (DIY) tools, big data, transparency and trust, and redefining the partnership role are the major trends disrupting market research […].

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Prepare for a Reshuffling of the Internet Deck

Flack's Revenge

In my last post I wrote about the house of cards called today’s Internet, and new rules that could shake things up. The European Directive threatens to force social media platforms and others to pay a link tax to copyright holders and guard against uploading of such content. There was an outcry from many quarters when the idea was proposed, and the first attempt did not pass.

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A Lifetime of Sports

HMA Public Relations

Sports have been an important part of my life since I could remember. I danced for 17 years, played tennis for 12 years and attempted soccer […]. The post A Lifetime of Sports appeared first on HMA Public Relations.

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Millennials lead the fight for female empowerment, thanks to social media 

Agility PR Solutions

The post Millennials lead the fight for female empowerment, thanks to social media appeared first on Agility PR Solutions.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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I am #Phoneless

wiredPRworks

Since Sunday, I've been stuck in the 90s. My iPhone slid out of my hoodie pocket somewhere at a street fair in Wicker Park. I am #phoneless. What to do when you lose your iPhone. The last thought I remember before it happened was this. “I have such a wonderful life. I am so grateful to be alive on such a beautiful day in such a beautiful place.”. We were celebrating our son’s 24th birthday at a street festival, the first stop on an all-day grand tour.

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Addressing the talent challenge in PR – finding stability in volatile times

PR Conversations

There is no shortage of opinion on the future of work. One thing that most people agree is that “ the way individuals look for work and companies identify and recruit talent ” is changing. This largely means matching services using digital platforms. Another trend is towards flexible working within a ‘gig economy’ In this PR Conversation post, I discuss how these developments affect the PR industry, with Nigel Sarbutts, founder of The PR Cavalry , a service designed to co

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What to do When You Lose Your Iphone

wiredPRworks

Here’s what to do when you lose your iPhone. Don’t panic. All is not lost. The more your freak out, the less likely you’ll be able to think clearly. Trust me on this. Retrace your steps right away. Go back and look where you were. Check lost and found. Mine went missing at a street festival. While there was no real lost and found, there was an info booth that did not have any missing items.

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Admins and moderators are the wrong target to tackle social media abuse

Stephen Waddington

Social media community expert Richard Millington suggests Lucy Powell’s proposed bill to clean up private Facebook communities is flawed. Lawmakers inevitably lag innovation. It has always been the case. It’s impossible to prepare laws that predict the future development of technology. Lucy Powell MP has introduced a Private Member’s bill in Parliament called the Online Forums Bill 2017-19 , aimed at moderating private online communities that allow hateful views to go unchallenged among large gr

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.